52 Ratings
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Score 8.3 out of 100
74 Ratings
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Score 7.5 out of 100

Feature Set Ratings

    Testing and Experimentation

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    9.2

    Google Content Experiments (discontinued)

    92%
    Google Content Experiments (discontinued) ranks higher in 19/19 features

    a/b experiment testing

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Split URL testing

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Multivariate testing

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Multi-page/funnel testing

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Cross-browser testing

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Mobile app testing

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Test significance

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Advanced code editor

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Page surveys

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Visitor recordings

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Preview mode

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Test duration calculator

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Experiment scheduler

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Experiment workflow and approval

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Dynamic experiment activation

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Client-side tests

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Server-side tests

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Mutually exclusive tests

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Audience Segmentation & Targeting

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    10.0

    Google Content Experiments (discontinued)

    100%
    Google Content Experiments (discontinued) ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Behavioral visitor segmentation

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Traffic allocation control

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Website personalization

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Results and Analysis

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    9.9

    Google Content Experiments (discontinued)

    99%
    Google Content Experiments (discontinued) ranks higher in 8/8 features

    Click analytics

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Form fill analysis

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Conversion tracking

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Goal tracking

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Test reporting

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Results segmentation

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    CSV export

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Experiments results dashboard

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Attribute Ratings

    • Contentsquare (Clicktale) and Google Content Experiments (discontinued) are tied in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    9.0

    Contentsquare (Clicktale)

    90%
    13 Ratings
    9.0

    Google Content Experiments (discontinued)

    90%
    13 Ratings

    Likelihood to Renew

    7.5

    Contentsquare (Clicktale)

    75%
    11 Ratings
    7.5

    Google Content Experiments (discontinued)

    75%
    10 Ratings

    Usability

    7.0

    Contentsquare (Clicktale)

    70%
    1 Rating

    Google Content Experiments (discontinued)

    N/A
    0 Ratings

    Support Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    8.0

    Google Content Experiments (discontinued)

    80%
    2 Ratings

    Likelihood to Recommend

    Contentsquare (Clicktale)

    ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
    Anonymous | TrustRadius Reviewer

    Google Content Experiments (discontinued)

    Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
    Salvatore Polizzi McDonagh | TrustRadius Reviewer

    Pros

    Contentsquare (Clicktale)

    • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
    • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
    • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
    Dan Briscoe | TrustRadius Reviewer

    Google Content Experiments (discontinued)

    • Quick and easy to create and set up experiments
    • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
    • Already integrated into Google Analytics and can measure results against your existing conversion goals
    • Allows nine possible variants to be A/B tested
    • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
    • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
    • Great value, it is free!
    John Mills | TrustRadius Reviewer

    Cons

    Contentsquare (Clicktale)

    • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
    • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
    • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
    Leor Maizel | TrustRadius Reviewer

    Google Content Experiments (discontinued)

    • Their documentation is not the best and it's quite a steep learning curve.
    • They also don't tell you particularly well what sorts of things you should be testing.
    • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Contentsquare (Clicktale)

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Google Content Experiments (discontinued)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.5
    Based on 11 answers
    At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
    Art Zippel, CUA | TrustRadius Reviewer

    Google Content Experiments (discontinued)

    Google Content Experiments (discontinued) 7.5
    Based on 10 answers
    Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
    Jenny DeGraff | TrustRadius Reviewer

    Usability

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.0
    Based on 1 answer
    I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
    Art Zippel, CUA | TrustRadius Reviewer

    Google Content Experiments (discontinued)

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Google Content Experiments (discontinued)

    Google Content Experiments (discontinued) 8.0
    Based on 2 answers
    Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Contentsquare (Clicktale)

    ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
    Nuno Luz | TrustRadius Reviewer

    Google Content Experiments (discontinued)

    Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
    Mark Castaldo | TrustRadius Reviewer

    Return on Investment

    Contentsquare (Clicktale)

    • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
    • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
    • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
    Ryan Freeman | TrustRadius Reviewer

    Google Content Experiments (discontinued)

    • CE has made efficient time use easy and fool-proof when it comes to learning the software
    • Because it integrates with other Google programs there is a benefit to track with Google Analytics
    • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
    David Jackiewicz | TrustRadius Reviewer

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