Contentsquare vs. Google Content Experiments (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentsquare
Score 8.7 out of 10
N/A
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.N/A
Google Content Experiments (discontinued)
Score 7.3 out of 10
N/A
Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A
Pricing
ContentsquareGoogle Content Experiments (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentsquareGoogle Content Experiments (discontinued)
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContentsquareGoogle Content Experiments (discontinued)
Top Pros
Top Cons
Features
ContentsquareGoogle Content Experiments (discontinued)
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Contentsquare
-
Ratings
Google Content Experiments (discontinued)
9.2
1 Ratings
7% above category average
a/b experiment testing00 Ratings9.01 Ratings
Split URL testing00 Ratings10.01 Ratings
Multivariate testing00 Ratings10.01 Ratings
Multi-page/funnel testing00 Ratings9.01 Ratings
Cross-browser testing00 Ratings8.01 Ratings
Mobile app testing00 Ratings8.01 Ratings
Test significance00 Ratings9.01 Ratings
Visual / WYSIWYG editor00 Ratings10.01 Ratings
Advanced code editor00 Ratings9.01 Ratings
Page surveys00 Ratings8.01 Ratings
Visitor recordings00 Ratings8.01 Ratings
Preview mode00 Ratings8.01 Ratings
Test duration calculator00 Ratings10.01 Ratings
Experiment scheduler00 Ratings10.01 Ratings
Experiment workflow and approval00 Ratings8.01 Ratings
Dynamic experiment activation00 Ratings10.01 Ratings
Client-side tests00 Ratings10.01 Ratings
Server-side tests00 Ratings10.01 Ratings
Mutually exclusive tests00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Contentsquare
-
Ratings
Google Content Experiments (discontinued)
10.0
1 Ratings
13% above category average
Standard visitor segmentation00 Ratings10.01 Ratings
Behavioral visitor segmentation00 Ratings10.01 Ratings
Traffic allocation control00 Ratings10.01 Ratings
Website personalization00 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Contentsquare
-
Ratings
Google Content Experiments (discontinued)
9.9
1 Ratings
15% above category average
Click analytics00 Ratings10.01 Ratings
Form fill analysis00 Ratings10.01 Ratings
Conversion tracking00 Ratings10.01 Ratings
Goal tracking00 Ratings10.01 Ratings
Test reporting00 Ratings9.01 Ratings
Results segmentation00 Ratings10.01 Ratings
CSV export00 Ratings10.01 Ratings
Experiments results dashboard00 Ratings10.01 Ratings
Best Alternatives
ContentsquareGoogle Content Experiments (discontinued)
Small Businesses
Smartlook
Smartlook
Score 8.7 out of 10
Kameleoon
Kameleoon
Score 9.4 out of 10
Medium-sized Companies
Quantum Metric
Quantum Metric
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
Enterprises
Quantum Metric
Quantum Metric
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContentsquareGoogle Content Experiments (discontinued)
Likelihood to Recommend
9.0
(13 ratings)
9.0
(13 ratings)
Likelihood to Renew
7.5
(11 ratings)
7.5
(10 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
ContentsquareGoogle Content Experiments (discontinued)
Likelihood to Recommend
Contentsquare
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
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Discontinued Products
Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
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Pros
Contentsquare
  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
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Discontinued Products
  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
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Cons
Contentsquare
  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
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Discontinued Products
  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
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Likelihood to Renew
Contentsquare
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
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Discontinued Products
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
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Usability
Contentsquare
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
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Discontinued Products
No answers on this topic
Support Rating
Contentsquare
No answers on this topic
Discontinued Products
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
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Alternatives Considered
Contentsquare
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
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Discontinued Products
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
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Return on Investment
Contentsquare
  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
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Discontinued Products
  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
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ScreenShots