43 Ratings
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Score 7.7 out of 100
74 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Contentsquare (Clicktale)

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
Dan Briscoe | TrustRadius Reviewer

Google Content Experiments (discontinued)

Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Salvatore Polizzi McDonagh | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Contentsquare (Clicktale)
Google Content Experiments (discontinued)
9.2
a/b experiment testing
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
9.0
Split URL testing
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Multivariate testing
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Multi-page/funnel testing
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
9.0
Cross-browser testing
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
8.0
Mobile app testing
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
8.0
Test significance
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
9.0
Visual / WYSIWYG editor
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Advanced code editor
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
9.0
Page surveys
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
8.0
Visitor recordings
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
8.0
Preview mode
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
8.0
Test duration calculator
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Experiment scheduler
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Experiment workflow and approval
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
8.0
Dynamic experiment activation
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Client-side tests
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Server-side tests
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Mutually exclusive tests
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0

Audience Segmentation & Targeting

Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Standard visitor segmentation
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Behavioral visitor segmentation
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Traffic allocation control
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Website personalization
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0

Results and Analysis

Contentsquare (Clicktale)
Google Content Experiments (discontinued)
9.9
Click analytics
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Form fill analysis
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Conversion tracking
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Goal tracking
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Test reporting
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
9.0
Results segmentation
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
CSV export
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0
Experiments results dashboard
Contentsquare (Clicktale)
Google Content Experiments (discontinued)
10.0

Pros

Contentsquare (Clicktale)

  • In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
  • ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
  • ClickTale also provides useful customizable segments, which allow for more granular data analysis.
  • ClickTale is extremely easy to install.
Leor Maizel | TrustRadius Reviewer

Google Content Experiments (discontinued)

  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
John Mills | TrustRadius Reviewer

Cons

Contentsquare (Clicktale)

  • I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
  • Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
  • I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
Art Zippel, CUA | TrustRadius Reviewer

Google Content Experiments (discontinued)

  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.5
Based on 11 answers
I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.
Chris Zagala | TrustRadius Reviewer

Google Content Experiments (discontinued)

Google Content Experiments (discontinued) 7.5
Based on 10 answers
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Jenny DeGraff | TrustRadius Reviewer

Usability

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA | TrustRadius Reviewer

Google Content Experiments (discontinued)

No score
No answers yet
No answers on this topic

Support Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Google Content Experiments (discontinued)

Google Content Experiments (discontinued) 8.0
Based on 2 answers
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contentsquare (Clicktale)

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Nuno Luz | TrustRadius Reviewer

Google Content Experiments (discontinued)

Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Mark Castaldo | TrustRadius Reviewer

Return on Investment

Contentsquare (Clicktale)

  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Ryan Freeman | TrustRadius Reviewer

Google Content Experiments (discontinued)

  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
David Jackiewicz | TrustRadius Reviewer

Pricing Details

Contentsquare (Clicktale)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Content Experiments (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Contentsquare (Clicktale)
8.0
Google Content Experiments (discontinued)
9.0

Likelihood to Renew

Contentsquare (Clicktale)
7.5
Google Content Experiments (discontinued)
7.5

Usability

Contentsquare (Clicktale)
7.0
Google Content Experiments (discontinued)

Support Rating

Contentsquare (Clicktale)
Google Content Experiments (discontinued)
8.0

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