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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Conversica

    Score4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Conversica provides lead management software for marketing, inside sales and sales groups.

    $1,499

    per installation

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
    Pricing
    ConversicaIterable
    Editions & Modules
    Starter Edition
    $1,499
    per installation
    No answers on this topic
    Offerings
    Pricing Offerings
    ConversicaIterable
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.—
    More Pricing Information
    Community Pulse
    ConversicaIterable
    Considered Both Products
    Conversica
    No answer on this topic
    Iterable
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    103 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    102 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    67 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    66 Answers
    Features
    ConversicaIterable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Conversica and Iterable
    Feature
    Conversica
    -
    Ratings
    Iterable
    8.1
    119 Ratings
    5% above category average
    WYSIWYG email editor00 Ratings8.9106 Ratings
    Dynamic content00 Ratings8.7113 Ratings
    Ability to test dynamic content00 Ratings8.5111 Ratings
    A/B testing00 Ratings8.6115 Ratings
    Mobile optimization00 Ratings7.9110 Ratings
    Email deliverability reporting00 Ratings6.9115 Ratings
    List management00 Ratings7.1115 Ratings
    Triggered drip sequences00 Ratings8.0102 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Conversica and Iterable
    Feature
    Conversica
    -
    Ratings
    Iterable
    5.7
    116 Ratings
    27% below category average
    Dashboards00 Ratings6.2116 Ratings
    Standard reports00 Ratings5.6114 Ratings
    Custom reports00 Ratings5.4105 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Conversica and Iterable
    Feature
    Conversica
    -
    Ratings
    Iterable
    7.0
    113 Ratings
    9% below category average
    API00 Ratings7.9102 Ratings
    Role-based workflow & approvals00 Ratings8.196 Ratings
    Customizability00 Ratings7.4103 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.75 Ratings
    Third-party software integrations00 Ratings7.120 Ratings
    Best Alternatives
    ConversicaIterable
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Piper the AI SDR by Qualified
    Score8.9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    Bloomreach
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConversicaIterable
    Likelihood to Recommend
    9.3
    (95 ratings)
    8.6
    (120 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    9.1
    (2 ratings)
    Usability
    9.0
    (1 ratings)
    9.1
    (3 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (4 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (4 ratings)
    Support Rating
    8.9
    (73 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    8.1
    (49 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (4 ratings)
    User Testimonials
    ConversicaIterable
    Likelihood to Recommend
    Conversica
    Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
    Incentivized
    Read full review
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
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    Pros
    Conversica
    • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
    • Conversica is also useful in weeding out leads that are not strong.
    • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
    Incentivized
    Read full review
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
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    Cons
    Conversica
    • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
    • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
    • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
    Incentivized
    Read full review
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
    Read full review
    Likelihood to Renew
    Conversica
    Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
    Read full review
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
    Read full review
    Usability
    Conversica
    Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
    Incentivized
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    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Reliability and Availability
    Conversica
    No answers on this topic
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
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    Performance
    Conversica
    No answers on this topic
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
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    Support Rating
    Conversica
    Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
    Incentivized
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    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
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    Implementation Rating
    Conversica
    The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
    Incentivized
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    Iterable
    No answers on this topic
    Alternatives Considered
    Conversica
    I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
    Incentivized
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    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
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    Scalability
    Conversica
    No answers on this topic
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
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    Return on Investment
    Conversica
    • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
    • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
    Incentivized
    Read full review
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
    Read full review
    ScreenShots

    Conversica Screenshots

    Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources