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Conversica vs. Sparkcentral (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Conversica

    Score4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Conversica provides lead management software for marketing, inside sales and sales groups.

    $1,499

    per installation

    Sparkcentral (discontinued)

    Score10 out of 10
    N/ASparkcentral was a social customer care solution and cloud-based customer engagement platform that catered specifically to customer care teams within large enterprises, enabling them to deliver real-time social customer service. Sparkcentral was acquired by Hootsuite in January 2021. The product has since been discontinued.N/A
    Pricing
    ConversicaSparkcentral (discontinued)
    Editions & Modules
    Starter Edition
    $1,499
    per installation
    No answers on this topic
    Offerings
    Pricing Offerings
    ConversicaSparkcentral (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.—
    More Pricing Information
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    ConversicaSparkcentral (discontinued)
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    User Ratings
    ConversicaSparkcentral (discontinued)
    Likelihood to Recommend
    9.3
    (95 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    8.7
    (4 ratings)
    Usability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.9
    (73 ratings)
    10.0
    (3 ratings)
    Implementation Rating
    8.1
    (49 ratings)
    -
    (0 ratings)
    User Testimonials
    ConversicaSparkcentral (discontinued)
    Likelihood to Recommend
    Conversica
    Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
    Incentivized
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    Discontinued Products
    Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
    Incentivized
    Read full review
    Pros
    Conversica
    • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
    • Conversica is also useful in weeding out leads that are not strong.
    • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
    Incentivized
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    Discontinued Products
    • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
    • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
    • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
    Read full review
    Cons
    Conversica
    • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
    • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
    • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
    Incentivized
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    Discontinued Products
    • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
    • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
    • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
    Incentivized
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    Likelihood to Renew
    Conversica
    Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
    Read full review
    Discontinued Products
    Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
    Read full review
    Usability
    Conversica
    Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
    Incentivized
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    Discontinued Products
    The system meets all my expectations.
    Incentivized
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    Support Rating
    Conversica
    Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
    Incentivized
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    Discontinued Products
    Incredible customer service team that replies back very quickly, follows up on the reported issue till it's resolved in a very timely manner.
    Incentivized
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    Implementation Rating
    Conversica
    The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Conversica
    I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
    Incentivized
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    Discontinued Products
    Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
    Incentivized
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    Return on Investment
    Conversica
    • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
    • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
    Incentivized
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    Discontinued Products
    • Customers appreciate fast responses to the things they post on social media. This tool allows that to happen.
    • The dashboard allows us to keep up with how many are waiting in our queue so we can keep up with how busy we are during the day and manage it.
    • Customer satisfaction has seemed to increase while using this tool.
    • Being able to add notes with the customers address and phone info is awesome as well.
    Incentivized
    Read full review
    ScreenShots

    Conversica Screenshots

    Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources