Convertize vs. Instapage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Convertize
Score 8.0 out of 10
N/A
Convertize headquartered in London offers their A/B testing solution.
$49
20,000 visitors per month
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
$149
*Month
Pricing
ConvertizeInstapage
Editions & Modules
Solo
$49
20,000 visitors per month
Team
$199
100,000 visitors per month
Team
$329
500,000 visitors per month
Team
$499
1,000,000 visitors/month
Team
$829
2,000,000 visitors per month
Business
$149
*Month
Enterprise
Contact Sales
Offerings
Pricing Offerings
ConvertizeInstapage
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*Pricing for annual contract.
More Pricing Information
Community Pulse
ConvertizeInstapage
Top Pros
Top Cons

No answers on this topic

Features
ConvertizeInstapage
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Convertize
8.9
1 Ratings
3% above category average
Instapage
-
Ratings
a/b experiment testing10.01 Ratings00 Ratings
Split URL testing10.01 Ratings00 Ratings
Test significance8.01 Ratings00 Ratings
Visual / WYSIWYG editor9.01 Ratings00 Ratings
Advanced code editor9.01 Ratings00 Ratings
Preview mode8.01 Ratings00 Ratings
Test duration calculator8.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Convertize
8.0
1 Ratings
10% below category average
Instapage
-
Ratings
Standard visitor segmentation8.01 Ratings00 Ratings
Website personalization8.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Convertize
6.3
1 Ratings
30% below category average
Instapage
-
Ratings
Goal tracking7.01 Ratings00 Ratings
Test reporting5.01 Ratings00 Ratings
Experiments results dashboard7.01 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Convertize
-
Ratings
Instapage
7.6
3 Ratings
21% above category average
Landing page A/B testing:00 Ratings8.03 Ratings
Dynamic page text replacement00 Ratings7.33 Ratings
Real-time analytics dashboard00 Ratings8.03 Ratings
SEO tools00 Ratings7.73 Ratings
Optimization recommendations00 Ratings7.03 Ratings
Best Alternatives
ConvertizeInstapage
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Kameleoon
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Score 9.5 out of 10
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Dynamic Yield
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Score 9.1 out of 10
HubSpot Marketing Hub
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Score 8.5 out of 10
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Adobe Marketo Engage
Score 8.2 out of 10
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User Ratings
ConvertizeInstapage
Likelihood to Recommend
8.0
(1 ratings)
7.7
(28 ratings)
Usability
-
(0 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
ConvertizeInstapage
Likelihood to Recommend
Glassbox
For startups that want to experiment with their landing page, I think Convertize is great. Especially if your team doesn't have time to build a solution yourself. One of the best things, in my opinion, is that it can be used by non-tech people, such as a marketing department and so on.
Read full review
airSlate, Inc
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Read full review
Pros
Glassbox
No answers on this topic
airSlate, Inc
  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Read full review
Cons
Glassbox
No answers on this topic
airSlate, Inc
  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
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Usability
Glassbox
No answers on this topic
airSlate, Inc
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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Support Rating
Glassbox
No answers on this topic
airSlate, Inc
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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Alternatives Considered
Glassbox
No answers on this topic
airSlate, Inc
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Read full review
Return on Investment
Glassbox
No answers on this topic
airSlate, Inc
  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Read full review
ScreenShots

Convertize Screenshots

Screenshot of See at glance which variant is performing best in Convertize Analytics. The platform tells you when your test is significant.Screenshot of Convertize integrates with the tools you're already using

Instapage Screenshots

Screenshot of Split test your pages to optimize performance and increase conversions.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Save time by enabling your designers, account managers, and clients to leave feedback right on a landing page.Screenshot of Split test your pages to optimize performance and increase conversions.