Small company full of scientists tinker with toys -- and Instapage
Grace Conyers | TrustRadius Reviewer
April 05, 2017

Small company full of scientists tinker with toys -- and Instapage

Score 10 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Instapage

Instapage is a great landing page software and platform. It is used across our entire organisation to make landing pages for a variety of marketing and announcement uses. We not only use it like expected as a landing page, but also as a way to invite others to try out new things at our company. It's a way to isolate something and gather a list of interested students and researchers.
  • I like that we can have conversations on the page while discussing potential edits and layouts. It's really nice to see comments as a "sticky note" on that particular view for all levels of marketers, graphic designers, and copywriters that are working on the project and critiquing each other.
  • It integrates with a variety of 3rd party tools seamlessly. We have it with WordPress and Aweber, but there are a lot of options as well.
  • Their customer service is freakin' amazing. Any problem I've had they've been quite thorough and professional to help me with. Often you don't really need to talk to the people, though. Their tutorials are detailed and written in layman's terms. It's so easy to follow their tutorials that you learn more tricks along the way, not just solve a headache.
  • The editing features are extensive. Sure, you could start with a template, but there are so many ways to tweak them or build from scratch that even a non-designer can make something stunning and effective.
  • The marketing techniques, such as localising and split-testing are useful. We have not needed to use them (other than as toys), but they are there and they work. They work really well.
  • Things are not intuitive at first, so it takes a bit of poking around in your profile and dashboard to see how things are connected, then move back and forth between your settings and dashboard. Even after watching the tutorial, I routinely forget how things are connected between these two areas of their website.
  • Publishing on your WordPress can seem to be a little arduous at first, but once you get the hand of having to have your WordPress dashboard open AND Instapage, it's pretty smooth going.
  • I'd love to see a way to add tags from the forms to Aweber. I think it was possible, but it's not obvious or easy to do in a few clicks.
  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was Leadpages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages because of it's price and ease of use out of the box. We're a small company, and price was a huge factor. Instapage delivered for less sunk cost -- with none of the losses.
We use it for landing pages, but I also high recommend using it for collecting volunteers for events -- or anything else you need to collect an email list for.