What users are saying about
16 Ratings
23 Ratings
16 Ratings
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Score 8.5 out of 100
23 Ratings
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Score 9.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    6.9

    ConvertKit

    69%

    Listrak

    Feature Set Not Supported
    N/A
    ConvertKit ranks higher in 9/9 features

    WYSIWYG email editor

    4.8
    48%
    2 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    A/B testing

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Mobile optimization

    6.4
    64%
    2 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    List management

    6.4
    64%
    2 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    6.6

    ConvertKit

    66%

    Listrak

    Feature Set Not Supported
    N/A
    ConvertKit ranks higher in 3/3 features

    Dashboards

    5.4
    54%
    2 Ratings
    N/A
    0 Ratings

    Standard reports

    5.4
    54%
    2 Ratings
    N/A
    0 Ratings

    Custom reports

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Pre-Send Testing

    8.5

    ConvertKit

    85%

    Listrak

    Feature Set Not Supported
    N/A
    ConvertKit ranks higher in 8/8 features

    URL Validation

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Link Tracking

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Image Validation

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Inbox Display

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Spelling and Grammar Check

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Spam Testing

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Email Previews

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Listrak is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.4

    ConvertKit

    64%
    2 Ratings
    7.1

    Listrak

    71%
    10 Ratings

    Likelihood to Recommend

    ConvertKit

    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Read full review

    Listrak

    It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
    Read full review

    Pros

    ConvertKit

    • Emails landing in subscribers inbox.
    • Free mailing address that customers can use.
    • Robust tagging system for managing funnels and targeting users with optimized emails.
    • Broad integrations available for other platforms and optin form plugins.
    Read full review

    Listrak

    • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
    • Importing and exporting lists is very self explanatory and easy to manage.
    • The main dash has a great overview of your most recent messages and metrics.
    Read full review

    Cons

    ConvertKit

    • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
    • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
    • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
    • The analytics can be a bit more in depth.
    Read full review

    Listrak

    • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
    • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
    Read full review

    Pricing Details

    ConvertKit

    Starting Price

    $29 per month

    Editions & Modules

    ConvertKit editions and modules pricing
    EditionModules
    Creator$29.001
    Creator Pro$59.002

    Footnotes

    1. per month
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Listrak

    Starting Price

    Editions & Modules

    Listrak editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Alternatives Considered

      ConvertKit

      Read full review

      Listrak

      The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
      Read full review

      Return on Investment

      ConvertKit

      • Incremental traffic generation from a reliable source.
      • High-converting leads from sales funnels.
      Read full review

      Listrak

      • Increasing our awareness of effective marketing email campaigns
      • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
      Read full review

      Add comparison