ConvertKit vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.9 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Listrak
Score 8.8 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
ConvertKitListrak
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
No answers on this topic
Offerings
Pricing Offerings
ConvertKitListrak
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ConvertKitListrak
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
9.5
3 Ratings
16% above category average
Listrak
-
Ratings
WYSIWYG email editor8.03 Ratings00 Ratings
Dynamic content10.03 Ratings00 Ratings
Ability to test dynamic content10.03 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing10.03 Ratings00 Ratings
Mobile optimization10.03 Ratings00 Ratings
Email deliverability reporting10.03 Ratings00 Ratings
List management10.03 Ratings00 Ratings
Triggered drip sequences10.03 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
9.0
3 Ratings
15% above category average
Listrak
-
Ratings
Dashboards9.03 Ratings00 Ratings
Standard reports9.03 Ratings00 Ratings
Custom reports9.02 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
10.0
3 Ratings
19% above category average
Listrak
-
Ratings
URL Validation10.02 Ratings00 Ratings
Link Tracking10.02 Ratings00 Ratings
Image Validation10.02 Ratings00 Ratings
Inbox Display10.03 Ratings00 Ratings
Email Accessibility Tools10.02 Ratings00 Ratings
Spelling and Grammar Check10.02 Ratings00 Ratings
Spam Testing10.02 Ratings00 Ratings
Email Previews10.03 Ratings00 Ratings
Best Alternatives
ConvertKitListrak
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VerticalResponse
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Score 10.0 out of 10
The Trade Desk
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Score 6.9 out of 10
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User Ratings
ConvertKitListrak
Likelihood to Recommend
10.0
(3 ratings)
7.1
(10 ratings)
User Testimonials
ConvertKitListrak
Likelihood to Recommend
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Pros
ConvertKit
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
Read full review
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
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Cons
ConvertKit
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
Read full review
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Alternatives Considered
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
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Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review
Return on Investment
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
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Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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ScreenShots