What users are saying about
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 5 reviews and ratings
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.3 out of 100
Based on 28 reviews and ratings
Attribute Ratings
- Coosto is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
10.0
Coosto
100%
3 Ratings

9.2
Critical Mention
92%
20 Ratings
Likelihood to Renew
Coosto
N/A
0 Ratings

10.0
Critical Mention
100%
7 Ratings
Usability
Coosto
N/A
0 Ratings

9.0
Critical Mention
90%
2 Ratings
Availability
Coosto
N/A
0 Ratings

8.0
Critical Mention
80%
2 Ratings
Support Rating
Coosto
N/A
0 Ratings

10.0
Critical Mention
100%
2 Ratings
Implementation Rating
Coosto
N/A
0 Ratings

10.0
Critical Mention
100%
2 Ratings
Likelihood to Recommend
Coosto
Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.
Senior Social Media Manager
WebmasteryOnline Media, 11-50 employees
Critical Mention
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Director Of Communications (and Media Relations)
Bloomsburg UniversityHigher Education, 501-1000 employees
Pros
Coosto
- Quick, easy to use SQL based search functionality.
- Simple interface with useful predesigned measures.

Verified User
Professional in Corporate
Government Administration Company, 10,001+ employeesCritical Mention
- Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
- The ability to create tailored clips of each mention and quickly share them is unparalleled.
- The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.

Verified User
Employee in Marketing
Hospital & Health Care Company, 51-200 employeesCons
Coosto
- The dashboard is only useable in full screen, not in compartments
- Rather expensive
Marketeer
Wensink AutomotiveAutomotive, 501-1000 employees
Critical Mention
- I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
- One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
- Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Owner & CEO
Jerkami Communications Group, LLCTelecommunications, 1-10 employees
Pricing Details
Coosto
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Critical Mention
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
—Likelihood to Renew
Coosto
No score
No answers yet
No answers on this topic
Critical Mention
Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective

Verified User
Account Manager in Other
Public Relations and Communications Company, 11-50 employeesUsability
Coosto
No score
No answers yet
No answers on this topic
Critical Mention
Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Associate Research Analyst
Edelman BerlandResearch, 51-200 employees
Support Rating
Coosto
No score
No answers yet
No answers on this topic
Critical Mention
Critical Mention 10.0
Based on 2 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Owner & CEO
Jerkami Communications Group, LLCTelecommunications, 1-10 employees
Implementation Rating
Coosto
No score
No answers yet
No answers on this topic
Critical Mention
Critical Mention 10.0
Based on 2 answers
Critical Mention implementation was easy and fast. Their support and training were awesome.
Owner & CEO
Jerkami Communications Group, LLCTelecommunications, 1-10 employees
Alternatives Considered
Coosto
Coosto is more powerful than the version of Hootsuite we used.
Senior Social Media Manager
WebmasteryOnline Media, 11-50 employees
Critical Mention
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to

Verified User
Professional in Marketing
Public Relations and Communications Company, 1001-5000 employeesReturn on Investment
Coosto
- Positive impact on communications strategies.
- Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

Verified User
Professional in Corporate
Government Administration Company, 10,001+ employeesCritical Mention
- Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
- One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
- Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Account Coordinator
PMK•BNCPublic Relations and Communications, 51-200 employees