Coosto vs. Critical Mention

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coosto
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
Coosto is a single solution for social media applications.  Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their user-friendly interface and unmatched data quality ensures that many people choose their solutions. The vendor says their product is mainly used for: Customer service via…N/A
Critical Mention
Score 6.0 out of 10
N/A
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.N/A
Pricing
CoostoCritical Mention
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CoostoCritical Mention
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsCustom Pricing. We look at main application, number of users, etc. API integration, inclusion of offline media, inclusion of geographical data and optional consulting require a small additional fee.
More Pricing Information
Best Alternatives
CoostoCritical Mention
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.7 out of 10
Medium-sized Companies
Mention
Mention
Score 9.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CoostoCritical Mention
Likelihood to Recommend
10.0
(3 ratings)
2.0
(21 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(7 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
CoostoCritical Mention
Likelihood to Recommend
Coosto
Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.
Read full review
Critical Mention
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Read full review
Pros
Coosto
  • Quick, easy to use SQL based search functionality.
  • Simple interface with useful predesigned measures.
Read full review
Critical Mention
  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
Read full review
Cons
Coosto
  • The dashboard is only useable in full screen, not in compartments
  • Rather expensive
Read full review
Critical Mention
  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Read full review
Likelihood to Renew
Coosto
No answers on this topic
Critical Mention
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Read full review
Usability
Coosto
No answers on this topic
Critical Mention
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Read full review
Support Rating
Coosto
No answers on this topic
Critical Mention
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Read full review
Implementation Rating
Coosto
No answers on this topic
Critical Mention
Critical Mention implementation was easy and fast. Their support and training were awesome.
Read full review
Alternatives Considered
Coosto
Coosto is more powerful than the version of Hootsuite we used.
Read full review
Critical Mention
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
Read full review
Return on Investment
Coosto
  • Positive impact on communications strategies.
  • Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.
Read full review
Critical Mention
  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Read full review
ScreenShots

Coosto Screenshots

Screenshot of Coosto Monitoring: Activity & SentimentScreenshot of Coosto Monitoring: AuthorsScreenshot of Coosto Monitoring: Languages & CountriesScreenshot of Coosto Monitoring: Realtime DashboardScreenshot of Coosto Engagement: Feed InboxScreenshot of Coosto Engagement: Respond directly