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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Copper

    Score8.6 out of 10
    N/ACopper is a customer relationship management (CRM) built as an integration into Google Apps.

    $12

    per month per user

    Redtail CRM

    Score9.6 out of 10
    N/ARedtail CRM is a cloud-based CRM soluton specifically for financial advisors. Redtail is offered as a subscription service and, unlike most of the other CRM providers available, is priced per database, rather than per user, allowing up to 15 database users for one monthly subscription cost.

    $20

    per month

    Pricing
    CopperRedtail CRM
    Editions & Modules
    Starter - Paid Annually
    $9.00
    per month per user
    Basic - Paid Annually
    $23.00
    per month per user
    Professional - Paid Annually
    $59.00
    per month per user
    Business - Paid Annually
    $99.00
    per month per user
    Starter
    $20
    per month
    Basic
    $30
    per month
    Pro
    $50
    per month
    Offerings
    Pricing Offerings
    CopperRedtail CRM
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsUp to 15% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    CopperRedtail CRM
    Considered Both Products
    Copper
    No answer on this topic
    Orion Advisor Tech
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    47 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    42 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    45 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    44 Answers
    No answers on this topic
    Features
    CopperRedtail CRM
    Sales Force Automation
    Comparison of Sales Force Automation features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    5.5
    61 Ratings
    35% below category average
    Redtail CRM
    -
    Ratings
    Customer data management / contact management7.359 Ratings00 Ratings
    Workflow management7.357 Ratings00 Ratings
    Territory management5.04 Ratings00 Ratings
    Opportunity management8.456 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.261 Ratings00 Ratings
    Contract management5.29 Ratings00 Ratings
    Quote & order management2.07 Ratings00 Ratings
    Interaction tracking6.057 Ratings00 Ratings
    Channel / partner relationship management1.07 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    1.4
    10 Ratings
    138% below category average
    Redtail CRM
    -
    Ratings
    Case management1.29 Ratings00 Ratings
    Call center management1.55 Ratings00 Ratings
    Help desk management1.67 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    5.7
    47 Ratings
    30% below category average
    Redtail CRM
    -
    Ratings
    Lead management6.944 Ratings00 Ratings
    Email marketing4.537 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    5.9
    58 Ratings
    26% below category average
    Redtail CRM
    -
    Ratings
    Task management8.656 Ratings00 Ratings
    Billing and invoicing management1.75 Ratings00 Ratings
    Reporting7.452 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    7.7
    54 Ratings
    1% above category average
    Redtail CRM
    -
    Ratings
    Forecasting7.337 Ratings00 Ratings
    Pipeline visualization8.551 Ratings00 Ratings
    Customizable reports7.346 Ratings00 Ratings
    Customization
    Comparison of Customization features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    4.4
    57 Ratings
    54% below category average
    Redtail CRM
    -
    Ratings
    Custom fields7.356 Ratings00 Ratings
    Custom objects3.412 Ratings00 Ratings
    Scripting environment4.13 Ratings00 Ratings
    API for custom integration3.036 Ratings00 Ratings
    Security
    Comparison of Security features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    8.3
    49 Ratings
    1% below category average
    Redtail CRM
    -
    Ratings
    Single sign-on capability8.712 Ratings00 Ratings
    Role-based user permissions7.948 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    2.0
    12 Ratings
    116% below category average
    Redtail CRM
    -
    Ratings
    Social data2.012 Ratings00 Ratings
    Social engagement2.07 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    2.6
    39 Ratings
    97% below category average
    Redtail CRM
    -
    Ratings
    Marketing automation4.239 Ratings00 Ratings
    Compensation management1.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of Copper CRM and Redtail CRM
    Feature
    Copper CRM
    8.3
    49 Ratings
    9% above category average
    Redtail CRM
    -
    Ratings
    Mobile access8.349 Ratings00 Ratings
    Best Alternatives
    CopperRedtail CRM
    Small Businesses
    Salesflare
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CopperRedtail CRM
    Likelihood to Recommend
    8.7
    (64 ratings)
    8.0
    (8 ratings)
    Likelihood to Renew
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    8.7
    (54 ratings)
    9.0
    (2 ratings)
    Availability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    8.2
    (12 ratings)
    8.5
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    CopperRedtail CRM
    Likelihood to Recommend
    Copper
    If you need to track contract expiration dates of your clients or your prospects that you're trying to sell - Copper is your tool. If you want to track specific products, solutions, vendors, etc. Copper can do it. I use it to track many brands of IT products and services with the use of custom fields to track which prospects/clients have any number of these items. Rather than taking notes, I can select the product from a drop down list that I created VERY EASILY within Copper.
    Read full review
    Orion Advisor Tech
    It is extremely well suited to client management in the insurance and financial services industries. I think it would not be nearly as useful in a retail setting as many of the features would be irrelevant.
    Incentivized
    Read full review
    Pros
    Copper
    • Allows for contacts to be synced and organized directly from Gmail.
    • Gives a flexible style and customizable settings to match our company's specific needs.
    • Does a great job of helping us keep track of projects. We easily created a customized "Status" field with several status options that help us update the many phases of our project.
    Incentivized
    Read full review
    Orion Advisor Tech
    • Redtail CRM gives the capability to have a place to store all client-related documents in a readily accessible, yet secure, location.
    • Redtail CRM has a feature to input notes and comments on particular clients in order to keep track of communications with and steps taken for those clients. Those notes can be easily accessed across the firm.
    • Redtail CRM allows all email communications to be stored in a safe and secure manner as well as making those communications accessible on demand.
    Incentivized
    Read full review
    Cons
    Copper
    • Window change: for mobile - when you tap on a card from a pipeline it takes you to the lead’s basic info. I wish it would immediately just open all activities so I can quick see notes
    • I usually use Copper on the go. When you open the Copper app, it immediately opens a collab window. I wish it had some sort of easy dashboard….plus a notes area. I open Copper on mobile to quickly search for someone’s name or to take quick notes from a sales meeting
    Read full review
    Orion Advisor Tech
    • I would like to see the ability to push annuity business into Redtail like brokerage accounts.
    • I would like to be able to attach documents to specific notes instead of just contacts in general.
    • Those are the only two cons that I have.
    Incentivized
    Read full review
    Likelihood to Renew
    Copper
    It is good value for money
    Incentivized
    Read full review
    Orion Advisor Tech
    The platform is easy to use and train on. It is a one stop shop with all the information needed to maintain a clean client relationship. We recently had our scheduled audit done and Redtail was helpful in pulling the different reports we needed to produce for the audit
    Incentivized
    Read full review
    Usability
    Copper
    Copper is simple to use and it's simple to figure out the additional functionality you may need or want to use. There are a lot of support articles and the support itself is great. But it's also fairly simple to figure out on your own. It integrates easily with Google Workspace as well.
    Incentivized
    Read full review
    Orion Advisor Tech
    Was good and still is good. Seems like when a company acquires another they try to squeeze out more profit and forget what made them successful in the first place. Reducing staff and support seems inevitable, even though the number of users has increased significantly over the past 10 years
    Incentivized
    Read full review
    Reliability and Availability
    Copper
    No answers on this topic
    Orion Advisor Tech
    Generally speaking, Red Tail has been available whenever needed. there was a time period however where it was down and not available, giving 500 errors when trying to log in. They explained that it was due to upgrades they were making and it has virtually disappeared. Has now been available 99% of the time.
    Incentivized
    Read full review
    Performance
    Copper
    No answers on this topic
    Orion Advisor Tech
    Overall general performance is quite satisfactory. Some of the automation factors that other products have available are slowly migrating to Red Tail. When these add ons are available and fully implemented, it greatly increases the power and usability of the CRM. Occasionally there are products that will not intergrade due to the nature of how they are set up
    Incentivized
    Read full review
    Support Rating
    Copper
    There have been a few times when I contacted the "help desk" or "support team" and they just told me to watch a video or join a seminar to learn what I am looking to do. I would have expected someone to take a few minutes and literally walk me through the steps one by one until either I figured it out or accomplished the goal of my request.
    Read full review
    Orion Advisor Tech
    We use the HELP section of Redtail often. If it is taking you more than 5 minutes to figure out than go to the HELP desk. We have had only great experiences when reaching out for help. We also LOVED the Redtail University we attended.
    Incentivized
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    Alternatives Considered
    Copper
    We selected Copper over these other CRMs mainly because of its ability to integrate with Google Workspace. Members of our team have used Salesforce in the past and found it to be a nightmare to work with/on. Candidly, Copper doesn't fill all of our needs so we supplement that with the use of Asana.
    Incentivized
    Read full review
    Orion Advisor Tech
    Quite honestly, I have visibility into a number of CRM systems and Redtail stands alone as the strongest contender. It has the most thorough and customizable interface of any I have encountered. There are few other tools that offer the unmatched flexibility and the depth that any business could stand to profit from.
    Incentivized
    Read full review
    Scalability
    Copper
    No answers on this topic
    Orion Advisor Tech
    The biggest problem seems to have been with the email module. connection issues, sync issues, compliance updates, etc. The concept is great however there seems to be issues in getting it to work consistently. When it works, it works well. It seems that the frequency of downtime had been greatly reduced however.
    Incentivized
    Read full review
    Return on Investment
    Copper
    • Copper has simplified our CRM and makes it easy for the sales team to keep track of leads and opportunities.
    • Copper has allowed us to save money as it is a fairly competitively priced platform.
    • Copper has simplified our workflow, allowing us to work more efficiently and save time from tedious data entry.
    Incentivized
    Read full review
    Orion Advisor Tech
    • Redtail makes it easy to log customer interactions for compliance related fields.
    • With Redtail, you don't have to worry about losing information. Just pull up the customer's profile and make some notes on what is going on. You can never be too detailed in the advisor industry.
    • The integration ability at Redtail really saves us heaps of time. You can feed information over from the custodian straight over to another 3rd party. API is game changing!
    Incentivized
    Read full review
    ScreenShots