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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cordial

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A

    Trumpia

    Score8.2 out of 10
    N/ATrumpia's automated texting software goes beyond contact collection and mass texting. It offers the possibility of creating personalized interactions with contacts. Trumpia can be used to create custom-tailored workflows and automation. The texting software offers a sophisticated set of

    $94

    per month

    Pricing
    CordialTrumpia
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CordialTrumpia
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Core Plans and Advanced Plans have different monthly and yearly pricing options depending on the number of text messages that will be sent. All Advanced Plans include Workbench; an automated text message workflow builder with drag-and-drop functionality. Add-ons like additional users, dedicated short codes, dedicated account manager or campaign consulting are also available.
    More Pricing Information
    Features
    CordialTrumpia
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cordial and Trumpia
    Feature
    Cordial
    7.4
    5 Ratings
    8% below category average
    Trumpia
    -
    Ratings
    WYSIWYG email editor4.04 Ratings00 Ratings
    Dynamic content6.35 Ratings00 Ratings
    Ability to test dynamic content6.85 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing7.04 Ratings00 Ratings
    Mobile optimization7.55 Ratings00 Ratings
    Email deliverability reporting8.44 Ratings00 Ratings
    List management7.55 Ratings00 Ratings
    Triggered drip sequences9.34 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cordial and Trumpia
    Feature
    Cordial
    7.0
    5 Ratings
    8% below category average
    Trumpia
    -
    Ratings
    Dashboards8.55 Ratings00 Ratings
    Standard reports6.55 Ratings00 Ratings
    Custom reports6.05 Ratings00 Ratings
    Best Alternatives
    CordialTrumpia
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CordialTrumpia
    Likelihood to Recommend
    6.0
    (5 ratings)
    8.2
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    CordialTrumpia
    Likelihood to Recommend
    Cordial
    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Incentivized
    Read full review
    Trumpia
    Trumpia is very good for a small to mid-size company that sends out texts 1 to 2 times a month. If you are large organization, have a lot of email records and/or send out texts very frequently throughout the month Trumpia may not be the most cost effective option. In that case it might be better to explore whether or not your CRM has text message functionality and see how that compares to Trumpia
    Incentivized
    Read full review
    Pros
    Cordial
    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Incentivized
    Read full review
    Trumpia
    • Account Management
    • Customer Service
    • Automated Text Campaigns
    Read full review
    Cons
    Cordial
    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Incentivized
    Read full review
    Trumpia
    • They could do a better job of bridging the gap between their platform and client's CRMs to ensure that information is shared in both places.
    Incentivized
    Read full review
    Likelihood to Renew
    Cordial
    No answers on this topic
    Trumpia
    It is easy to use and I am now familiar with the platform
    Incentivized
    Read full review
    Alternatives Considered
    Cordial
    Cordial by far has the best UI for simple navigation
    Incentivized
    Read full review
    Trumpia
    We have only used Trumpia since we began sending out promotional text messages back in 2016. We have been very happy with Trumpia therefore we have not had to explore any other providers. The only other option that we may explore in the future is sending out promotional texts messages directly through our CRM and see how that works
    Incentivized
    Read full review
    Return on Investment
    Cordial
    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Incentivized
    Read full review
    Trumpia
    • Trumpia has helped us improve our efficiency.
    Incentivized
    Read full review
    ScreenShots

    Cordial Screenshots

    Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

    Trumpia Screenshots

    Screenshot of Trumpia is an omni-channel platform: it can be used to send both text messages and emails.Screenshot of Trumpia features an AI message generator for texts and emails.Screenshot of The email editor features drag-and-drop elements to create customized marketing emails.Screenshot of More than 20 email templates availableScreenshot of Automated text message workflows templates - general templates and especial workflows for different industries.Screenshot of Example of an automated text message workflow with drag-and-drop-functionality.