What users are saying about
8 Ratings
8 Ratings
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Score 7.7 out of 100
2 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Cordial ranks higher in 1 feature set: Reporting & Analytics
  • Vero Workflows ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.4

Cordial

74%
8.1

Vero Workflows

81%
Cordial ranks higher in 5/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
6.0
60%
2 Ratings

Dynamic content

6.3
63%
5 Ratings
9.0
90%
1 Rating

Ability to test dynamic content

6.8
68%
5 Ratings
10.0
100%
2 Ratings

Landing pages

10.0
100%
1 Rating
N/A
0 Ratings

A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings

Mobile optimization

7.5
75%
5 Ratings
6.0
60%
1 Rating

Email deliverability reporting

8.4
84%
8 Ratings
8.0
80%
4 Ratings

List management

7.5
75%
5 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
9.0
90%
1 Rating

Reporting & Analytics

7.0

Cordial

70%
6.0

Vero Workflows

60%
Vero Workflows ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
9.0
90%
2 Ratings

Standard reports

6.5
65%
5 Ratings
8.0
80%
2 Ratings

Custom reports

6.0
60%
5 Ratings
1.0
10%
1 Rating

Attribute Ratings

  • Vero Workflows is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
8.0

Vero Workflows

80%
2 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
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Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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Vero

  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
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Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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Vero

  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
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Pricing Details

Cordial

Starting Price

Editions & Modules

Cordial editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Vero Workflows

    Starting Price

    $99 per month

    Editions & Modules

    Vero Workflows editions and modules pricing
    EditionModules
    Starter - unlimited email and push messages$1251
    Growth - unlimited email and push messages$1992
    Pro - unlimited email and push messages$3993
    Scale - unlimited email and push messages$7494
    Enterprise - unlimited email and push messages$1,049+5

    Footnotes

    1. 15,000 subscribers
    2. 50,000 subscribers
    3. 100,000 subscribers
    4. 200,000 subscribers
    5. 200,000+ subscribers

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Save 15% with an annual subscription

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation
    Read full review

    Vero

    Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
    Read full review

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Read full review

    Vero

    • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
    • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
    • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
    Read full review

    Screenshots

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