Coremetrics / IBM Digital Analytics (discontinued) vs. IBM Video Streaming

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Very limited customization features. Permissions are a mess too if you want to have people assigned as chat moderators for events for instance, but dont want them access to the admin panel. The quality of the broadcast and live captions work well, but they charge extra for live captions. For operating a video on demand site, the design of the page is really poor and limited on customization. Been a user for years and seen almost no new innovation on the platform which has been disappointing. The metrics are a mess on the user panels too. They do provide an api link for your external metrics and/or data dumps for using something like tableau, but that features not really something to write home about and a rather basic offering. This is an expensive platform with limited options and an outdated style unfortunately. We have been getting by for our uses but there's nothing really keeping us with IBM if another platform offering came around

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• IBM Video Streaming allows for the integration of interactive elements into video content, such as quizzes, polls, and live Q&A sessions. This can make learning more engaging for young students by making it interactive and fun, thus increasing their attention and participation.
• Teachers in a K-5 setting can access and share professional development materials and teaching resources through the platform. This can help them stay updated on the best practices for early childhood education, innovative teaching methods, and subject-specific strategies, ultimately benefiting their students.
• IBM Video Streaming provides the capability for teachers to create a library of on-demand educational videos. This is particularly useful for young learners who may need to revisit concepts multiple times to fully understand them. It also supports differentiated learning by allowing students to learn at their own pace.
• Young students often benefit from visual aids in their learning process. IBM Video Streaming can deliver high-quality video content that includes animations, demonstrations, and visual explanations of concepts. This can be particularly effective in subjects like science, math, and reading, where visualizations can enhance understanding.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Occasionally, we experience a form of static that lasts for about 1 to 2 minutes. It appears in the live stream and in the auto-recorded file, but not in the live worship assembly. It occurs roughly 1 in every 4 hours of webcast time. I wish there was a way to trace the source of that recurring static. The diagnostic tools could be more robust.
• It would be nice if the chat room allowed a user photo/avatar for each user to personalize that a little more.
• I have wished for a way that an admin could use a “laser pointer” on the video window to point out something on the feed that other live viewers could see.
• It would be wonderful to have a mini-tutorial for viewers who are not technically savvy that would inform them of how to get to the site and explain how they can use the software. For example, how they can see and type in the chat room, how to maximize the screen and make it smaller. Some of our viewers are in nursing homes or otherwise limited in capability to learn to use this on their own.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Our organization depends heavily on this streaming service. Now that we have the option of allowing our clients to attend meetings virtually, we can never retract that option as so many of our clients love the flexibility. Also, we have no complaints with the service itself. It is reliable and dependable and any issues we have encountered have never been to blame on the service but rather our lack of knowledge of it or needing to update our embed code

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Very easy to implement and use.

The user interface is pretty straightforward, but simply needs optimization. (Please hire a seasoned UX person to fix it.) However, all of the key features are there and understandable. It's a great platform overall, a bit expensive, and could use some more options for its viewing experience, and a better "smart" embedding window for mobile applications.

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Never had any issues

Absolutely. We have never had an outage problem or any application errors that I have been privy to. We are duly notified generally in advance of outages or updates

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

As we use it now, we are satisfied with the streaming performance. I cannot speak to integration yet as we have yet to engage in that but have plans to in the future

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

We funded 'white glove' service as our timelines were tight and our needs were well-defined. Tier 1 and Tier 2 support were able to help us get up and running in shorter order than we would have on our own. Documentation on the eCDN product had gaps, increasing the time to resolve and created concerns about success.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Ustream is easy to implement. It takes any stream we have thrown its way and distributed it quickly and with quality. When talking to others that are pursuing live stream implementations, I often remind them that the technology used to distribute your live stream is less important than the quality of the content you are distributing. Taking care to use the right camera equipment, the proper encoder, and quality sound gear will result in a high-quality stream that will allow the strength of the Ustream CDN to shine.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Vimeo offers better tools for on-demand like chapters and marketing tools. But their live options are limited to event durations. YouTube can stream for longer durations but IBM 24/7 stream has been much more reliable and easy to use.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

IBM global network.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Our ROI is measured by the provision of ministry and satisfaction of our congregation. We are extremely pleased with our USTREAM and feel that it is a valuable asset to our church.

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