Coremetrics / IBM Digital Analytics (discontinued) vs. Jupyter Notebook

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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I've created a number of daisy chain notebooks for different workflows, and every time, I create my workflows with other users in mind. Jupiter Notebook makes it very easy for me to outline my thought process in as granular a way as I want without using innumerable small. inline comments.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Simple and elegant code writing ability. Easier to understand the code that way.
• The ability to see the output after each step.
• The ability to use ton of library functions in Python.
• Easy-user friendly interface.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Need more Hotkeys for creating a beautiful notebook. Sometimes we need to download other plugins which messes [with] its default settings.
• Not as powerful as IDE, which sometimes makes [the] job difficult and allows duplicate code as it get confusing when the number of lines increases. Need a feature where [an] error comes if duplicate code is found or [if a] developer tries the same function name.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Jupyter is highly simplistic. It took me about 5 mins to install and create my first "hello world" without having to look for help. The UI has minimalist options and is quite intuitive for anyone to become a pro in no time. The lightweight nature makes it even more likeable.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I haven't had a need to contact support. However, all required help is out there in public forums.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

With Jupyter Notebook besides doing data analysis and performing complex visualizations you can also write machine learning algorithms with a long list of libraries that it supports. You can make better predictions, observations etc. with it which can help you achieve better business decisions and save cost to the company. It stacks up better as we know Python is more widely used than R in the industry and can be learnt easily. Unlike PyCharm jupyter notebooks can be used to make documentations and exported in a variety of formats.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Positive impact: flexible implementation on any OS, for many common software languages
• Positive impact: straightforward duplication for adaptation of workflows for other projects
• Negative impact: sometimes encourages pigeonholing of data science work into notebooks versus extending code capability into software integration

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info