Coremetrics / IBM Digital Analytics (discontinued) vs. Redis Software

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Redis has been a great investment for our organization as we needed a solution for high speed data caching. The ramp up and integration was quite easy. Redis handles automatic failover internally, so no crashes provides high availability. On the fly scaling scale to more/less cores and memory as and when needed.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Easy for developers to understand. Unlike Riak, which I've used in the past, it's fast without having to worry about eventual consistency.
• Reliable. With a proper multi-node configuration, it can handle failover instantly.
• Configurable. We primarily still use Memcache for caching but one of the teams uses Redis for both long-term storage and temporary expiry keys without taking on another external dependency.
• Fast. We process tens of thousands of RPS and it doesn't skip a beat.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• We had some difficulty scaling Redis without it becoming prohibitively expensive.
• Redis has very simple search capabilities, which means its not suitable for all use cases.
• Redis doesn't have good native support for storing data in object form and many libraries built over it return data as a string, meaning you need build your own serialization layer over it.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We will definitely continue using Redis because: 1. It is free and open source. 2. We already use it in so many applications, it will be hard for us to let go. 3. There isn't another competitive product that we know of that gives a better performance. 4. We never had any major issues with Redis, so no point turning our backs.

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Very easy to implement and use.

It is quite simple to set up for the purpose of managing user sessions in the backend. It can be easily integrated with other products or technologies, such as Spring in Java. If you need to actually display the data stored in Redis in your application this is a bit difficult to understand initially but is possible.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The support team has always been excellent in handling our mostly questions, rarely problems. They are responsive, find the solution and get us moving forward again. I have never had to escalate a case with them. They have always solved our problems in a very timely manner. I highly commend the support team.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Whitelisting of the AWS lambda functions.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We are big users of MySQL and PostgreSQL. We were looking at replacing our aging web page caching technology and found that we could do it in SQL, but there was a NoSQL movement happening at the time. We dabbled a bit in the NoSQL scene just to get an idea of what it was about and whether it was for us. We tried a bunch, but I can only seem to remember Mongo and Couch. Mongo had big issues early on that drove us to Redis and we couldn't quite figure out how to deploy couch.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Redis has helped us increase our throughput and server data to a growing amount of traffic while keeping our app fast. We couldn't have grown without the ability to easily cache data that Redis provides.
• Redis has helped us decrease the load on our database. By being able to scale up and cache important data, we reduce the load on our database reducing costs and infra issues.
• Running a Redis node on something like AWS can be costly, but it is often a requirement for scaling a company. If you need data quickly and your business is already a positive ROI, Redis is worth the investment.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info