Coremetrics / IBM Digital Analytics (discontinued) vs. SAP Integration Suite

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Good at: 1. Integrations with in SAP applications, especially with event based triggers 2. Can be integrated very well with other BTP services to attain Batch processing and store credentials 3. Supports many authentication models Improvements: 1. No version history available compared to as it is available in S4HANA 2. Need a lot of improvement in git hub connections

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• The extensive catalog of pre package integrations that have in the discovery center. That allows developers to find solutions that can fit the needs.
• Monitor of the integrations and api deployed.
• API management has been for us a very usefull tool inside integration suite, to be able to have the API Hub with the documentation of our apis.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Provide more pre-built integrations to use within SuccessFactors or other modules instead of everything having to be custom built
• Support is unable to provide advice on custom builds so you often have to engage a 3rd party partner
• Works best when you have the functional and technical teams working together. Otherwise, the system is too technical for a functional user to create integration and a technical user not always understand the functional perspective

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It is in place, our system integrators are familiar with it, and it fits into the ecosystem. A better user interface, flow build and debugging experience would see it grow, many technical staff do not enjoy using it for this reason, however it is quite capable and powerful behind this one shortcoming.

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Very easy to implement and use.

The user interface is messy and not intuitive. It has a steep learning curve, and flows developed around are easy to make a mess with layout and can be difficult to follow. The debugging is also quite difficult, it takes some time to figure out how to follow the flow and examine data. Error handling is also difficult and not intuitive, it is better to let some errors leak and monitor through ALM.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The support for SAP Integration Suite is satisfactory. We leverage SAP support through our manage services partner. So far, we have not had many major issues. One concern, to make our rating a ten, would be turnaround time on high priority incidents. SAP Integration Suite drives our key business functions forward. Without a reasonable service level agreement on turnaround, we sometimes find us running into issues running pay, etc.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Work with an SAP implementation partner, if possible.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Before deploying SAP Integration Suite, we assessed Oracle Financial Services Analytics and IBM Risk Analytics. While Oracle had proved its mettle in the exceptional database support and IBM in presenting risk model tools, SAP Integration Suite overwhelmed others by being effortlessly integrated with our existing banking framework.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Positive impact would be availability of pre-defined integration content via templates.
• One can re-use a template as a starting point to modify and adopt to client-specific integration flow.
• Availability of adaptors and connectors, making it easier to piece together the integration flow.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info