Coremetrics / IBM Digital Analytics (discontinued) vs. SAP Lumira Discovery

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Infographics derived from specific data sources appears to be well suited for development using Lumira. The development of executive level dashboards was less appropriate from my perspective. The software does not provide sufficient demonstration or samples for the users to learn from in my opinion.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• SAP has built in features you would expect from a data visualization package, like easy import from other SAP systems.
• SAP has most of the typical charts that you would expect in order to visualize your data.
• SAP allows you to have multiple charts on one visualization for your data.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Even though the process of creating visualizations of data is now greatly improved, it could still be a lot better as users become accustomed to this kind of tool and bring forward edge cases the developers did not anticipate.
• It would be awesome to have a cross platform tool that works on more than just Windows.
• Some options for specific graphs feel limiting.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Given the scope ,maintanence , support and budget are the main drivers to deciding renewal of a software

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Very easy to implement and use.

SAP Lumira is very good self service analytical tool with powerful capabilities. However need to look into other SAP products in BI space, like SAP SAC. SAP Lumira is more used for custom and complex analytical need in business intelligence area. Also SAP Lumira is going out of maintenance in coming future replaced by SAP SAC.

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Never had any issues

Lumira is a desktop application runs in its own JVM. It installs its own java runtime libraries to avoid any core java version conflicts. The availability of the application is completely relies on individual machine hardware configuration. On a decent desktop, it performs well and always launches in either 32 or 64 bit environment based on the hosts system's OS

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The performance is linear with amount of data that is being explored. We have done some benchmarks acquiring 10million data cells without having any performance problems. We need to make proper adjustments to jvm run time properties to start with higher heap size and other parameters that optimizes the run time performance

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

It does not have many bugs or issues since not a lot of new features are being added. The customer support for SAP Lumira Discovery is good and anyone considering this as a self-service tool would be happy. It integrates well in the SAP BI suite of products and the overall experience is positive.

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We did not take in-person training

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Most of the user guides are pretty comprehensive and very easy to understand. The product itself is designed to be self-serve tool, did not need much of the end-user training. Most of the training we had is to how to read the data, how to explore the data, how to acquire the data etc.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Installing the desktop software on end-user machines is always challenging. The machine specifications are the biggest factor when running Lumira and be able to handle large datasets during data exploration. This often demands beefy machines at least for power-users. Although Lumira software licensing is not a big problem but managing partner's extensions and keeping track of their individual licenses may be an issue. If there is a way to bundle the more popular extensions such as vSQL or vOLAP should be bundled in core product and offer them as part of Lumira license instead of a separate license which causer operational burden.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Even though SAP Analytics Cloud is considered to be better in aspects such as data connectivity or analytics, we decided to choose Lumira as it was easier to understand, learn and use. As our business is not really that big and does not require the inclusion of large amounts of data, Lumira was overall the safest and most comfortable option. Also, some members in our team had previous knowledge so it was easier to adapt

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Enterprise wide implementation is a challenge with data security and trustedness. No easy installation can be done across the enterprise. no upgrade paths also available from SAP. They have so much of experience with desktop implementation, there it could be a controlled environment with a capital budget. These may be resolved in the upcoming releases

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• We could obtain original data from vast and detailed corporate and personal data sources.
• We could share visual analysis results with stakeholders via the cloud, and it could also be viewed on a tablet.
• It is very flexible and accurate to use. It can be used for forecasting sales, resource planning, and scheduling.