Coremetrics / IBM Digital Analytics (discontinued) vs. Veeam Data Platform

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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It is well-suited for most environments, from Small and medium businesses to large enterprises. But its cost may be prohibitive for smaller businesses with a limited budget. While there are multiple licensing levels, there may be a use case for creating a level between the community edition and the Foundation.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• The ease of use in creating jobs and adding clients enables our new and less skilled administrators to work efficiently, quickly, and accurately.
• The same ease of use is essential for junior admins as well. Backups are quickly and accurately restored, allowing our networking team to bring clients back to production within expected times.
• The ability to create a restore for testing and to remove it quickly has proven to be an excellent asset for our production and DB teams.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• On occasion, the 'reason' for a failed backup can be a little hard to understand. It would be nice if it were a bit more straightforward.
• I would love to run the platform natively on Linux, but I don't think it's an option.
• Sometimes, locating the correct update file for the platform software can be a bit confusing. If they had an option to download the correct update file from within the console, that would take some of the guesswork out of it.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

I really have no complaints about Veeam Backup & Replication. Their service has been excellent and the cost is minimal in comparison to other services I checked out. Implementation wasn't simple and the Veeam Support team was there to help each step of the way.

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Very easy to implement and use.

It is a very robust solution that has never failed. It also has perfect integration with Windows server volume shadow copies. The processing load is moved from the backup server to the backup proxy. Increased fault tolerance: you can store data on a separate machine, the backup repository. Can perform a bare metal restore.

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Never had any issues

I give Veeam Data Platform a rating of 9 for availability because it consistently performs reliably in critical data protection and recovery tasks. The platform is designed to minimize downtime, ensuring that backup and recovery processes are accessible when needed.While there may be rare instances of maintenance or minor application errors, these do not significantly affect the overall reliability of the system. Veeam’s strong architecture and features like high availability configurations further enhance its performance, allowing us to trust it in crucial situations. Overall, it has proven to be a dependable solution that meets our organization's needs effectively.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Veeam does a good job with backing up our servers in a timely manner. We are still at the beginning of our Veeam use and are pleased with the speed at which we can access the system as well as the backups and restore points. Veeam is definitely superior to our previous backup system in terms of speed and accessibility

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The support team has never asked me to jump through silly hoops or waste time on pointless exercises. They seem to truly have a handle on what may be wrong. In fact, when we were having trouble getting our license renewal setup (because of yet another license migration at Veeam) a support incident got us connected to the right people to get our renewal done in time.

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I rated the in-person training an 8 because it was generally effective and provided a solid foundation for understanding the Veeam Data Platform. The instructors were knowledgeable and engaged, making the sessions interactive. However, I felt that some topics could have been covered in more depth, and additional hands-on exercises would have further reinforced the learning experience. Overall, it was a positive training session that adequately prepared attendees for using the product, but there's room for improvement.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

I gave it a rating of 7 because, although the online training offered valuable content and covered the essential aspects of the Veeam Data Platform, it lacked interactivity and opportunities for direct engagement with instructors. This made it challenging to ask questions or delve deeper into specific topics. Additionally, some sections felt a bit rushed, which could hinder a comprehensive understanding of more complex features. Overall, while the training was useful, improvements in interactivity and pacing could elevate the experience significantly.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Plan the process and then work through your plan, i know this should go without saying but its easy to get sidetracked. You tend to want to just get up and running so you can have that sigh of relief, spend the time to talk to your business stakeholder to see what goals they are trying to accomplish and how that may impact your plans first.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I believe it's not possible to compare these three products, as none of them are as feature-rich as Veeam Data Platform. The addition of Proxmox-VE in version 12 was certainly a game-changer, as we were previously dependent on the VMware environment to access all the features that Veeam Data Platform offers.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

In terms of scalability for our company, Veeam was able to cover our backup needs with ease. They have options for even more individualized backup if we were to need them; i.e. if a specific workstation needs its own independent backup. We have not used these resources yet, but I am confident they will be beneficial to our company in the near future.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Positive impact: it "saved our ass" on one occasion. In that particular scenario, we were hit with ransomware.
• On another occasion, it provided a means of building a staging environment from our production and saved us a significant amount of time from having to build from scratch.

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