CoSchedule Marketing Suite vs. MediaValet

CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.

Incentivized

MediaValet is well suited for organizations that need a centralized place to manage and share a large volume of marketing assets across multiple teams or locations. It works especially well when brand consistency is important and when assets need to be shared with outside vendors or partners.
It is less appropriate for very small teams with minimal assets or simple storage needs, where a basic file-sharing tool may be sufficient. It can also feel like more than what’s needed if teams are not actively tagging or organizing assets, since the value comes from consistent usage and upkeep.

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• I love that we can add keywords. It makes finding assets very easy.
• I love the fact we can make lightboxes. It makes sending assets to different people easy.
• They are always adding more features to MediaValet to make it better.
• I love that we're not limited to which types of files we can upload to MediaValet.

Incentivized

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

• More flexibility/features when using Lightboxes
• Replace an old version of an asset with a newer one without having to check-out, then check-in
• Sharing an asset or a set of assets via a share link -- would be great to generate shorter, dynamic URLs for sharing as opposed to the longer string URLs it currently generates

Incentivized

It is not only likely, but we have been doing it for more than 6 years. We have even had the service since before I joined the company. The service works well for me and I hope that this service will continue to be renewed next year, as not having it would make my job more complicated.

Incentivized

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

MediaValet is easy to use in government because it's very intuitive. We have a wide range of internet skills at my organization, and everyone can use this tool with minimal/no training. It's great on an administrative side as well. Admins can control who sees and downloads photos. This is perfect for our organization, since some things can be kept private across departments.

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

The team is very responsive to requests and makes a point to provide feedback or status updates before confirming solutions.

Incentivized

I mainly use MediValet to send special medical images to our partners. Collaboration with other companies is very simplified through MediaValet. The qualitatively uploaded images can be excactly assigned and organised through various filters. It is much clearer and easier for our partners to understand when the images have been accurately labelled and assigned beforehand.

Incentivized

CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.

Incentivized

MediaValet provides a lot of the same features as other DAM solutions on the market today, such as advanced search functionality and tagging capabilities but it overall won over for us because of its ease of use. Some of the more advanced features on the other tools evaluated made them a little bit more cumbersome to use on a day to day basis in addition to overall setup. We found the setup with MediaValet to be extremely quick and easy where with other programs the time to get up and running was significantly longer.

Incentivized

• Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
• We are producing more content, faster.
• We are more aware of what everyone else in the department is working on.

Incentivized

• We can download photos from anywhere. I can add, or access images from home as easily as work.
• We have literally freed a person who would be in the office to go take pictures of our beautiful state.
• The downloads are the same quality as the uploads!

Incentivized