CoSchedule Marketing Suite vs. Nifty

CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.

Incentivized

I've found myself recommending Nifty to other business owners as well as for personal use. I've personally found it to be invaluable when it comes to:

• Daily / Weekly / Monthly / Quarterly recurring tasks
• Creating templates for company processes such as new product creation, marketing strategy, on-boarding, quarterly goals, content management
• Having forms zapped into a new task from multiple locations ensuring they're never overlooked
• Having clear milestones and timelines for projects
• Communicating on projects, tasks, and just in general
• Assigning different components of projects to different people
• Creating prior requirements that must be completed before completing the task

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• An overview of project timelines and milestones.
• One-on-one or group conversations.
• Tracking the status of projects and tasks.

Incentivized

• The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
• Social media scheduling exists, but we do run into publishing errors more often then we'd like.
• Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.

Incentivized

• Time Expense could be improved since we cannot edit the previous/past time logs entered.
• Lacks expense management and Purchase order management functionality
• Newest product updates are not always stable and I had to reach Nifty's support team a couple of times in the past to fix the issues with new updates e.g. our document management and meeting integrations had to be re-authorized

Incentivized

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.

Incentivized

There's no comparison. Nifty does what all of these do all in one place (with the exception of Slack's community aspect with hashtagging - not sure if Nifty can do this, never tried) Nifty even has the ability to import directly from many other platforms - I've personally imported projects from Trello and Asana, saving tons of time in migration.

Incentivized

• It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
• By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
• By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.

Incentivized

• Consistent communications.
• Staying on project schedule.
• Aligned projects with business strategies.

Incentivized