CoSchedule Marketing Suite vs. Outgrow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 8.4 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Outgrow
Score 9.7 out of 10
Small Businesses (1-50 employees)
Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations
$22
per month per user
Pricing
CoSchedule Marketing SuiteOutgrow
Editions & Modules
No answers on this topic
Freelancer Plan
$22
per month per user
Freelancer Pro
$45
per month per user
Essentials Plan
$115
per month for 3 users
Business Plan
$720
per month
Enterprise Plan
Custom Pricing
Agency Plan
Custom Pricing
per Client
Offerings
Pricing Offerings
CoSchedule Marketing SuiteOutgrow
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOutgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteOutgrow
Top Pros
Top Cons
Features
CoSchedule Marketing SuiteOutgrow
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Outgrow
8.0
30 Ratings
1% below category average
Ideation00 Ratings8.029 Ratings
Approval workflows00 Ratings8.115 Ratings
Content collaboration00 Ratings8.023 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Outgrow
9.5
35 Ratings
16% above category average
Content hub00 Ratings9.525 Ratings
Forms / Gated content00 Ratings10.030 Ratings
Embedded CTAs00 Ratings10.031 Ratings
Content distribution00 Ratings9.11 Ratings
Content promotion00 Ratings9.528 Ratings
Content automation00 Ratings9.022 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Outgrow
8.8
36 Ratings
12% above category average
Audience profiling and targeting00 Ratings9.026 Ratings
Closed-loop tracking and reporting00 Ratings9.528 Ratings
Content performance analytics00 Ratings10.033 Ratings
Campaign optimization dashboard00 Ratings8.526 Ratings
Competitive analytics00 Ratings7.31 Ratings
Best Alternatives
CoSchedule Marketing SuiteOutgrow
Small Businesses
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Score 8.7 out of 10
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Medium-sized Companies
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Score 8.7 out of 10
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Enterprises
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User Ratings
CoSchedule Marketing SuiteOutgrow
Likelihood to Recommend
7.0
(10 ratings)
9.3
(39 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
9.0
(2 ratings)
9.4
(4 ratings)
User Testimonials
CoSchedule Marketing SuiteOutgrow
Likelihood to Recommend
CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
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Outgrow
Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text. Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
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Pros
CoSchedule
  • Visually represent your content in one centralized place
  • Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
  • Better implement approval procedures
  • Create read-only calendars for stakeholders so they can view the upcoming items on your calendar
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Outgrow
  • Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform.
  • They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it.
  • They ensure that you have a high degree of creativity.
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Cons
CoSchedule
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
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Outgrow
  • Some of the formulas, if you want to do more complicated quizzes, need their help. You can do simple quizzes easily. I wanted/needed something much more complicated. They did help me out for an additional fee - but it was reasonable.
  • I would love to see more examples of how/why so I can emulate them. Or even a "duplicate" another quiz and use my own words.
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Usability
CoSchedule
No answers on this topic
Outgrow
The software works fast and has an intelligent design
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Support Rating
CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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Outgrow
Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
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Alternatives Considered
CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
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Outgrow
The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how they answered questions in the surveys. Many of them didn’t have native integrations with Marketo either. These were critical features that we needed so we decided to switch to outgrow.
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Return on Investment
CoSchedule
  • Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
  • Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
  • It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
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Outgrow
  • Outgrow has helped me sell more life insurance through the use of interactive calculators.
  • Outgrow has helped me attract more referral partners thus helping my agency grow.
  • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
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ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

Outgrow Screenshots

Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizScreenshot of