Coursera vs. HubSpot Academy

The Coursera platform can be a useful part of your overall learning content portfolio if utilized correctly. It's fantastic for asynchronous courses that don't necessarily need a dedicated faculty member (though I'd highly recommend at least having some discussion moderators/student workers) and for offering MOOCs. The ability for the learners to contribute translations really makes it ideal for the international learning community - I am always amazed to see a course we launched with 2-3 languages to quickly have 10-12 more added. This feature really helps expand the audience reach and Coursera has such a large following already that it can grow seemingly overnight.

Incentivized

I would recommend HubSpot Academy as an 8. It is an 8 because it is very informative and a great start for learning HubSpot CRM. There is every topic you can think of with informative videos, interactive learnings, and practice quizzes. Topics like workflows, email marketing, sequences, etc. However, sometimes the videos are very long. They are more effective when they are shorter and there is more of them. It is a hit or miss when that happens. Also, the trainings do not go into great detail so it is better for starting learning the basics and functions.

Incentivized

• Interaction: the student learns by doing. For programming courses, this means programming!
• Assessments: the courses I'd taken ask students to grade each others work with a rubric. This is hugely effective and permits tests and quizzes to be other than multiple choice.
• Creativity and enthusiasm of the instructors. Some of the approaches demonstrated real out-of-the-box thinking by the instructors. For example, the Rice Python course was a self-contained website requiring no installation of IDE on one's computer, and the final project was a working version of Asteroids.
• Low cost of entry: most of the course I enrolled in were free, with an optional fee for certifications. This really gives people the freedom to explore learning. It's almost like a Public Library of Learning.
• Coursera forces a weekly discipline on the user with lectures and assignments and this really motivates one to put in the effort.

Incentivized

• Marketing and sales tips that can be implemented right away
• Virtual learning environment that offers flexibility
• Certified training respected in the sales vertical
• Free to those who use HubSpot CRM
• Clear, concise courses
• Expanded library of sales and marketing courses

Incentivized

• Some of the courses (very few) have some old information (more than 2 years), and in some areas like technology the information has to be very new and updated.
• Some professors or people doing videos are not good in front of the camera, they should train their people a little bit more for those things.

Incentivized

• Missing actual workshops on some of the premium features of HubSpot
• Pace of updates and new platforms features might be missing from the existing learning content at the time.
• Having the actual lessons in written format

Incentivized

Constantly renewing already. One of my favourite MOOC platforms.

Incentivized

The platform is free, nothing to renew

Incentivized

User-friendly and developer-friendly Web UI.

Incentivized

For HubSpot Academy's usability, I rate it a 9 because it is very simple and easy to use. HubSpot Academy is very user friendly. You can pick a category like "email marketing" then you will have an intro video, follow up detail videos, practice quizzes, interactive practices, and some sections have a certification quiz at the end. It is very easy to navigate sections. The only reason I rate the usability a 9 instead of a 10 is because sometimes HubSpot Academy does not register the interactive practices.

Incentivized

I’ve used it a couple of times and... that did great. They take their time, but in the end they solve your issues.

Incentivized

Coursera is familiar, intuitive, compatible and easy to use and implement.

Incentivized

I think Coursera has the best overall interface. I think you will find that different platforms go in different directions, and have different specialities. For the most part the differences are more in the types of courses they offer than one being particularly better than the other, so it comes down to content for me.

Incentivized

I think it goes straight to the point. It doesn't have a million courses but it's enough with the ones they have because they're amazing.

Incentivized

• The greatest benefit of Coursera is access to quality courses on various subjects that you can either browse or dive in deeply. Customizable, flexible and accessible.
• Helps our department to recommend trainees courses on this website and gain important knowledge. Also, the courses are provided by big-name universities which helps students in their careers
• Developing and exploring professional skills.

Incentivized

• Removed the training burden from managers to allow them to use the time elsewhere (2-8 hours)
• Provided more standard and robust training to new hires, allowing for more consistent customer experience

Incentivized