TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Growth

    Score8 out of 10
    N/ACriteo Commerce Growth is a performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on Criteo's commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With cross-channel activation, deep commerce insights, and…N/A

    Kindsight iWave

    Score8.4 out of 10
    N/AiWave offers their nonprofit fundraising intelligence platform, for performing prospect research online with VeriGift, the company's donor and donation database.N/A
    Pricing
    Criteo Commerce GrowthKindsight iWave
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Criteo Commerce GrowthKindsight iWave
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsCriteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.—
    More Pricing Information
    Community Pulse
    Criteo Commerce GrowthKindsight iWave
    Considered Both Products
    Criteo
    No answer on this topic
    Kindsight
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    92%
    Would buy again
    11 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    12 Answers
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    92%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    90%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    80%
    Implementation went as expected
    8 Answers
    89%
    Implementation went as expected
    8 Answers
    Features
    Criteo Commerce GrowthKindsight iWave
    Ad Network Integration
    Comparison of Ad Network Integration features of Criteo Commerce Growth and Kindsight iWave
    Feature
    Criteo Commerce Growth
    6.0
    27 Ratings
    20% below category average
    Kindsight iWave
    -
    Ratings
    Data Transfer2.926 Ratings00 Ratings
    DSP integration9.220 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Criteo Commerce Growth and Kindsight iWave
    Feature
    Criteo Commerce Growth
    7.5
    57 Ratings
    5% below category average
    Kindsight iWave
    -
    Ratings
    Ad campaign creation7.354 Ratings00 Ratings
    Ad deployment5.653 Ratings00 Ratings
    Display advertising8.955 Ratings00 Ratings
    Ad display and retargeting segmentation8.350 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Criteo Commerce Growth and Kindsight iWave
    Feature
    Criteo Commerce Growth
    7.2
    57 Ratings
    7% below category average
    Kindsight iWave
    -
    Ratings
    Ad dashboards8.656 Ratings00 Ratings
    Ad performance reports8.656 Ratings00 Ratings
    Ad conversion tracking4.953 Ratings00 Ratings
    Ad attribution reporting6.614 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization6.83 Ratings00 Ratings
    Best Alternatives
    Criteo Commerce GrowthKindsight iWave
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Bonterra Network for Good
    Score9.3 out of 10
    Medium-sized Companies
    Magnite
    Score8 out of 10
    GiveSmart by Momentive
    Score7.5 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score7.8 out of 10
    Blackbaud NetCommunity (discontinued)
    Score3.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Criteo Commerce GrowthKindsight iWave
    Likelihood to Recommend
    8.4
    (58 ratings)
    7.8
    (19 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.4
    (12 ratings)
    7.3
    (6 ratings)
    Support Rating
    9.1
    (12 ratings)
    10.0
    (4 ratings)
    User Testimonials
    Criteo Commerce GrowthKindsight iWave
    Likelihood to Recommend
    Criteo
    Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
    Incentivized
    Read full review
    Kindsight
    iWave is well suite for gathering a better idea of who you should focus on for major giving efforts. While it gives you a lot of good information, some of that information feels not very important and therefore, clogs up the data you actually need. iWave should not be used for something like direct mail list making. iWave seems to really be focused on the major donor aspect and it is not a tool to be used to help with regular annual giving
    Incentivized
    Read full review
    Pros
    Criteo
    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Incentivized
    Read full review
    Kindsight
    • The 360search allows you to do a comprehensive search across the multiple data sources at the same time.
    • You can stay organized during your research with the user-friendly and customizable Profiles and Labels.
    • The PROscreen ranking system allows you to get a quick snapshot of the alignment of a particular donor with your mission in an easy to read format that can be exported for another colleague with little extra explanation needed.
    Incentivized
    Read full review
    Cons
    Criteo
    • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
    • I wish there were more targeting features other than retargeting. Would love to target based on interests.
    • Video features are limited. Would love to see new products here.
    Incentivized
    Read full review
    Kindsight
    • It's honestly tough to say what needs to be improved on a platform that I am a big fan of. The only time I am ever frustrated has more to do with the fact that some individuals are very adept at masking their charitable activities from public databases, and given that iWave can only show you what is publicly documented information I wouldn't consider that a liability of the product... rather it's a challenge of the field.
    • Some areas of improvement could include more online filtering and searching of Foundation grant histories. My current workaround is to download the entire grant history as a CSV (another good feature of iWave), and use Excel to sort and filter my results.
    Incentivized
    Read full review
    Likelihood to Renew
    Criteo
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Incentivized
    Read full review
    Kindsight
    No answers on this topic
    Usability
    Criteo
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Incentivized
    Read full review
    Kindsight
    It is easy to understand and user friendly. Even the upload format for screenings is simple. You are able to alter scoring levels and layers to tailor to your organization's hierarchy. The new color scheme for Kindsight is a bit harder to see but there is workarounds by using an extension within your web browser for that
    Incentivized
    Read full review
    Support Rating
    Criteo
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Incentivized
    Read full review
    Kindsight
    iWave customer support is more responsive than most software platforms I currently use. My requests are always handled promptly, and support is incredibly responsive, friendly, and patient. Plus, I can always get someone on the phone immediately if I need a problem resolved right then and there. In addition to the live and personal support, the iWave knowledge base is frequently update with new content, including video webinars that help you become a more powerful user of the software.
    Incentivized
    Read full review
    Alternatives Considered
    Criteo
    Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
    Incentivized
    Read full review
    Kindsight
    iWave is affordable, offers current data, and is continually adding new data sources. They are the only product that offers international prospect information, which is helpful as our institution borders Canada. I was impressed when our sale representative went out of his way to teach me about how I could screen Canadian prospects in a way that helped us calculate an estimated real estate value for our prospects. We had no other way of getting this information as Canada does not provide the information publicly like tax assessor offices do in the United States.
    Incentivized
    Read full review
    Return on Investment
    Criteo
    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Incentivized
    Read full review
    Kindsight
    • We have consistently been able to increase our annual donations year over year since using iWave. There was an 11% increase just between our last fiscal year and the previous fiscal year.
    • Time spent on researching donors has decreased since all of the information needed is on one website rather than searching all over the internet for the information needed.
    Incentivized
    Read full review
    ScreenShots

    Criteo Commerce Growth Screenshots

    Screenshot of where to select a campaign type.Screenshot of the interface to manage ad sets.Screenshot of where to choose display or video.Screenshot of where to configure a plan and run a forecast.Screenshot of the interface to create a custom report.Screenshot of Criteo powered audiences.