Likelihood to Recommend
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
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A large part of our work depends on the ability to source quality media content from a breadth of dependable sources globally. This is Factiva's bread and butter: it has a very comprehensive list of 'quality' media sources such as nationals, dailies, business journals and magazines from around the world that are easily mined for the content they hold. If you're thinking about anything other than these 'traditional' media sources then Factiva probably isn't your thing. It doesn't do social media.
Read full review Pros Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly. The ability to create tailored clips of each mention and quickly share them is unparalleled. The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties. Read full review Factiva offers excellent search builders so that I am able to narrow my search to specific companies or topics very easily. Factiva combines a large number of credible sources into one place and allows me to search all of these sources. Factiva's use of timestamps helps me understand when the news was known by the market which allows me to analyze how (if at all) that particular piece of news impacted the company's stock price. Provides an excellent starting place for learning about a company and/or industry. Read full review Cons I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs. One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs. Read full review The UX leaves room to be desired There are often repetitive entries The functionality can be confusing Read full review Likelihood to Renew
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Read full review Usability
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
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Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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Critical Mention implementation was easy and fast. Their support and training were awesome.
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Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
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At the time, Factiva was already being used by the company I worked for - they had developed procedures specifically for using Factiva, so there wasn't really an option. I've used Lexis,
and Bloomberg exclusively for legal research, so there wasn't really an overlap with Factiva.
Read full review Return on Investment Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast. One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word. Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients. Read full review