Crowdbabble vs. Iconosquare

You can evaluate and solve problems connected to clients' social accounts in real time. You are able to show not only the issue but why something is an issue in the first place. The benefit is that our clients are fully informed and aware of our transparency.

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.

• You are able to come up with engaging content that appeals to social followers. This helps increase the organic reach of our clients on their social channels.
• Reports are really customizable, easy to share with clients.
• Tremendous customer support. I had a skype call with the founder!

• Provides in-depth analytics on engagement.
• Provides in-depth analytics on consistencies among your follower base.
• Provides insight into ways to grow your followership and refine your content.

• Pinterest support is lacking, could be more robust.
• Reports could offer more customization, sometimes elementary.

• Manipulating data can be difficult.
• Paid and organic posts couldn't be separated.
• Tracking story posts you wanted to group is messy.

We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.

Buzzsumo shows you the most shared links and key influencers for any topic or website. Crowdbabble is more about overall account health and reporting.

We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform

• It can be seen as redundant to the in-house reporting done by most of the social platforms.
• Its enterprise costs more than some clients might be willing to cover.

• It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
• The graphs are easy for us to send to clients as they are not very complex or complicated to read
• There have been no issues or errors with retrieving data with a quick turnaround.