What users are saying about
29 Ratings
7 Ratings
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Crunchbase

The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.
Anonymous | TrustRadius Reviewer

KickFire

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Nick Ezzo | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Crunchbase
6.8
KickFire
8.5
Advanced search
Crunchbase
7.0
KickFire
Identification of new leads
Crunchbase
6.9
KickFire
9.0
List quality
Crunchbase
6.8
KickFire
8.0
List upload/download
Crunchbase
5.6
KickFire
8.0
Ideal customer targeting
Crunchbase
6.3
KickFire
Load time/data access
Crunchbase
8.1
KickFire
9.0

Sales Intelligence Data Standards

Crunchbase
7.1
KickFire
7.3
Contact information
Crunchbase
6.0
KickFire
6.0
Company information
Crunchbase
7.6
KickFire
8.0
Industry information
Crunchbase
7.7
KickFire
8.0

Data Augmentation & Lead Qualification

Crunchbase
7.7
KickFire
8.0
Lead qualification process
Crunchbase
5.7
KickFire
Smart lists and recommendations
Crunchbase
8.0
KickFire
Salesforce integration
Crunchbase
9.6
KickFire
8.0
Company/business profiles
Crunchbase
7.6
KickFire
8.0
Alerts and reminders
Crunchbase
7.7
KickFire
Data hygiene
Crunchbase
6.7
KickFire
Automatic data refresh
Crunchbase
7.0
KickFire
8.0
Tags
Crunchbase
8.8
KickFire
Filters and segmentation
Crunchbase
8.7
KickFire
8.0

Sales Intelligence Email Features

Crunchbase
8.2
KickFire
Sales email templates
Crunchbase
8.2
KickFire
Append emails to records
Crunchbase
8.2
KickFire

Pros

Crunchbase

  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Anonymous | TrustRadius Reviewer

KickFire

  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Parker O'Very | TrustRadius Reviewer

Cons

Crunchbase

  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Anonymous | TrustRadius Reviewer

KickFire

  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Alison Blakley | TrustRadius Reviewer

Likelihood to Renew

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Nick Ezzo | TrustRadius Reviewer

Usability

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
Nick Ezzo | TrustRadius Reviewer

Reliability and Availability

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've never had any outages in the 7+ years using the system.
Nick Ezzo | TrustRadius Reviewer

Performance

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Nick Ezzo | TrustRadius Reviewer

Support Rating

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 8.0
Based on 1 answer
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Nick Ezzo | TrustRadius Reviewer

Online Training

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Nick Ezzo | TrustRadius Reviewer

Implementation Rating

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
Don't hesitate to contact VisiStat support. They are extremely helpful.
Nick Ezzo | TrustRadius Reviewer

Alternatives Considered

Crunchbase

Crunchbase is the best resource for prospecting startups hands down. TechTarget has a lot of useful info, but I found it to be inaccurate where it mattered most. Crunchbase's data seems more accurate, and is also easier to use. Not the most exact comparison, but they offer similar background information.
Anonymous | TrustRadius Reviewer

KickFire

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Parker O'Very | TrustRadius Reviewer

Scalability

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Nick Ezzo | TrustRadius Reviewer

Return on Investment

Crunchbase

  • The best use we get out of Crunchbase Pro is staying on top of funding, mergers, and acquisitions. This has really helped us to identify key target accounts for our ABM strategy.
Parker O'Very | TrustRadius Reviewer

KickFire

  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley | TrustRadius Reviewer

Screenshots

Pricing Details

Crunchbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Crunchbase Editions & Modules

Edition
Pro$29.001
  1. Per Month Per User
Additional Pricing Details

KickFire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

KickFire Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Crunchbase
7.8
KickFire
9.0

Likelihood to Renew

Crunchbase
KickFire
9.0

Usability

Crunchbase
KickFire
9.0

Reliability and Availability

Crunchbase
KickFire
10.0

Performance

Crunchbase
KickFire
9.0

Support Rating

Crunchbase
KickFire
8.0

Online Training

Crunchbase
KickFire
9.0

Implementation Rating

Crunchbase
KickFire
10.0

Scalability

Crunchbase
KickFire
10.0

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