What users are saying about
49 Ratings
6 Ratings
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • KickFire ranks higher in 3 feature sets: Prospecting, Sales Intelligence Data Standards, Data Augmentation & Lead Qualification

Prospecting

5.0

Crunchbase

50%
8.5

KickFire

85%
KickFire ranks higher in 4/6 features

Advanced search

5.3
53%
16 Ratings
N/A
0 Ratings

Identification of new leads

5.2
52%
15 Ratings
9.0
90%
2 Ratings

List quality

4.2
42%
15 Ratings
8.0
80%
2 Ratings

List upload/download

5.2
52%
11 Ratings
8.0
80%
2 Ratings

Ideal customer targeting

4.5
45%
14 Ratings
N/A
0 Ratings

Load time/data access

5.4
54%
14 Ratings
9.0
90%
2 Ratings

Sales Intelligence Data Standards

5.1

Crunchbase

51%
7.3

KickFire

73%
KickFire ranks higher in 3/3 features

Contact information

4.3
43%
14 Ratings
6.0
60%
2 Ratings

Company information

5.4
54%
17 Ratings
8.0
80%
2 Ratings

Industry information

5.7
57%
12 Ratings
8.0
80%
2 Ratings

Data Augmentation & Lead Qualification

5.8

Crunchbase

58%
8.0

KickFire

80%
Crunchbase ranks higher in 5/9 features

Lead qualification process

5.1
51%
9 Ratings
N/A
0 Ratings

Smart lists and recommendations

5.1
51%
12 Ratings
N/A
0 Ratings

Salesforce integration

5.7
57%
6 Ratings
8.0
80%
1 Rating

Company/business profiles

4.9
49%
14 Ratings
8.0
80%
2 Ratings

Alerts and reminders

6.8
68%
10 Ratings
N/A
0 Ratings

Data hygiene

5.8
58%
11 Ratings
N/A
0 Ratings

Automatic data refresh

5.8
58%
6 Ratings
8.0
80%
2 Ratings

Tags

6.6
66%
8 Ratings
N/A
0 Ratings

Filters and segmentation

6.6
66%
12 Ratings
8.0
80%
2 Ratings

Sales Intelligence Email Features

4.6

Crunchbase

46%

KickFire

Feature Set Not Supported
N/A
Crunchbase ranks higher in 2/2 features

Sales email templates

4.6
46%
4 Ratings
N/A
0 Ratings

Append emails to records

4.6
46%
4 Ratings
N/A
0 Ratings

Attribute Ratings

  • KickFire is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

5.5

Crunchbase

55%
18 Ratings
9.0

KickFire

90%
3 Ratings

Likelihood to Renew

Crunchbase

N/A
0 Ratings
9.0

KickFire

90%
1 Rating

Usability

Crunchbase

N/A
0 Ratings
9.0

KickFire

90%
1 Rating

Availability

Crunchbase

N/A
0 Ratings
10.0

KickFire

100%
2 Ratings

Performance

Crunchbase

N/A
0 Ratings
9.0

KickFire

90%
2 Ratings

Support Rating

1.0

Crunchbase

10%
1 Rating
8.0

KickFire

80%
2 Ratings

Online Training

Crunchbase

N/A
0 Ratings
9.0

KickFire

90%
1 Rating

Implementation Rating

Crunchbase

N/A
0 Ratings
10.0

KickFire

100%
2 Ratings

Product Scalability

Crunchbase

N/A
0 Ratings
10.0

KickFire

100%
1 Rating

Likelihood to Recommend

Crunchbase

Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
Anonymous | TrustRadius Reviewer

KickFire

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Nick Ezzo | TrustRadius Reviewer

Pros

Crunchbase

  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Anonymous | TrustRadius Reviewer

KickFire

  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Parker O'Very | TrustRadius Reviewer

Cons

Crunchbase

  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Anonymous | TrustRadius Reviewer

KickFire

  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Alison Blakley | TrustRadius Reviewer

Pricing Details

Crunchbase

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$0

Crunchbase Editions & Modules

Edition
Crunchbase Starter$291
Crunchbase Pro$491
Basic$0
Crunchbase EnterpriseCustom Billing
  1. per month, per user
  2. none
Additional Pricing Details

KickFire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

KickFire Editions & Modules

Additional Pricing Details

Likelihood to Renew

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Nick Ezzo | TrustRadius Reviewer

Usability

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
Nick Ezzo | TrustRadius Reviewer

Reliability and Availability

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 2 answers
We've never had any outages in the 7+ years using the system.
Nick Ezzo | TrustRadius Reviewer

Performance

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 2 answers
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Nick Ezzo | TrustRadius Reviewer

Support Rating

Crunchbase

Crunchbase 1.0
Based on 1 answer
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
Anonymous | TrustRadius Reviewer

KickFire

KickFire 8.0
Based on 2 answers
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Nick Ezzo | TrustRadius Reviewer

Online Training

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Nick Ezzo | TrustRadius Reviewer

Implementation Rating

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 2 answers
Don't hesitate to contact VisiStat support. They are extremely helpful.
Nick Ezzo | TrustRadius Reviewer

Alternatives Considered

Crunchbase

Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
Anonymous | TrustRadius Reviewer

KickFire

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Parker O'Very | TrustRadius Reviewer

Scalability

Crunchbase

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Nick Ezzo | TrustRadius Reviewer

Return on Investment

Crunchbase

  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Lindsey Schultz | TrustRadius Reviewer

KickFire

  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley | TrustRadius Reviewer

Screenshots

Add comparison