Crunchbase vs. KickFire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crunchbase
Score 7.9 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
Pricing
CrunchbaseKickFire
Editions & Modules
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
No answers on this topic
Offerings
Pricing Offerings
CrunchbaseKickFire
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CrunchbaseKickFire
Prospecting
Comparison of Prospecting features of Product A and Product B
Crunchbase
5.1
17 Ratings
39% below category average
KickFire
8.5
2 Ratings
12% above category average
Advanced search5.116 Ratings00 Ratings
Identification of new leads5.115 Ratings9.02 Ratings
List quality4.315 Ratings8.02 Ratings
List upload/download5.511 Ratings8.02 Ratings
Ideal customer targeting4.914 Ratings00 Ratings
Load time/data access5.614 Ratings9.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Crunchbase
5.0
17 Ratings
40% below category average
KickFire
7.3
2 Ratings
3% below category average
Contact information4.414 Ratings6.02 Ratings
Company information4.917 Ratings8.02 Ratings
Industry information5.712 Ratings8.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Crunchbase
5.9
15 Ratings
22% below category average
KickFire
8.0
2 Ratings
8% above category average
Lead qualification process5.19 Ratings00 Ratings
Smart lists and recommendations4.412 Ratings00 Ratings
Salesforce integration5.36 Ratings8.01 Ratings
Company/business profiles4.214 Ratings8.02 Ratings
Alerts and reminders7.210 Ratings00 Ratings
Data hygiene6.311 Ratings00 Ratings
Automatic data refresh6.86 Ratings8.02 Ratings
Tags6.78 Ratings00 Ratings
Filters and segmentation6.712 Ratings8.02 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Crunchbase
4.3
4 Ratings
55% below category average
KickFire
-
Ratings
Sales email templates4.34 Ratings00 Ratings
Append emails to records4.34 Ratings00 Ratings
Best Alternatives
CrunchbaseKickFire
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CrunchbaseKickFire
Likelihood to Recommend
5.2
(18 ratings)
9.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
1.0
(1 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
CrunchbaseKickFire
Likelihood to Recommend
Crunchbase Inc.
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
Read full review
KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Read full review
Pros
Crunchbase Inc.
  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Read full review
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Read full review
Cons
Crunchbase Inc.
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Read full review
KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Read full review
Likelihood to Renew
Crunchbase Inc.
No answers on this topic
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
Usability
Crunchbase Inc.
No answers on this topic
KickFire
It was designed for people who are business users, not tech users.
Read full review
Reliability and Availability
Crunchbase Inc.
No answers on this topic
KickFire
We've never had any outages in the 7+ years using the system.
Read full review
Performance
Crunchbase Inc.
No answers on this topic
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Read full review
Support Rating
Crunchbase Inc.
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
Read full review
KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Read full review
Online Training
Crunchbase Inc.
No answers on this topic
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Read full review
Implementation Rating
Crunchbase Inc.
No answers on this topic
KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
Read full review
Alternatives Considered
Crunchbase Inc.
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
Read full review
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Read full review
Scalability
Crunchbase Inc.
No answers on this topic
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Read full review
Return on Investment
Crunchbase Inc.
  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Read full review
KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.