Curalate vs. Emplifi

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.

- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.

Incentivized

• Very intuitive/easy to use. Interface is well-designed.
• Great content uploader with product tagging capabilities integrating Like2Buy.
• Great customer service! Our rep is very knowledgeable and attentive.

• Helps us prioritize requests based on urgency and tone
• Helps us divide work between several teams
• Helps us keep an eye on how our posts are being recieved and are performing
• Helps us stay in contact with customers, and helps us understand particular customers needs
• Helps us separate the chaff from the wheat

• Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.

• Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
• Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
• The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.

Incentivized

We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Incentivized

The online training was fine but, in the end, the best way to learn any product is by actually using it.

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.

We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.

Incentivized

• Decent increase in web traffic via the Like2Buy functionality.
• Small increase in sales via Instagram posts featuring Like2Buy links.

• reporting - this has massively reduced the time spent on creating reports for social media activities
• paid ads - has provided detailed analysis of how our ads are performing
• community - reduced the time taken to respond to social messages, resulting in more leads

Incentivized