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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Curata

    Score8 out of 10
    N/ACurata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…

    $699

    per Instance (no seat limits)

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Paper.li

    Score5.9 out of 10
    N/APaper.li is an automated content marketing solution that uses automated workflows to crawl millions of sites worldwide to collect content and produce automated products like newsletters.N/A
    Pricing
    CurataKapostPaper.li
    Editions & Modules
    Curata Software
    $699
    per Instance (no seat limits)
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CurataKapostPaper.li
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)——
    More Pricing Information
    Features
    CurataKapostPaper.li
    Content Creation
    Comparison of Content Creation features of Curata and Kapost and Paper.li
    Feature
    Curata
    8.3
    1 Ratings
    6% above category average
    Kapost
    8.2
    9 Ratings
    5% above category average
    Paper.li
    10.0
    1 Ratings
    25% above category average
    Ideation8.01 Ratings8.07 Ratings10.01 Ratings
    Approval workflows8.01 Ratings8.09 Ratings00 Ratings
    Content collaboration9.01 Ratings8.09 Ratings00 Ratings
    Content calendar8.01 Ratings8.09 Ratings00 Ratings
    Network for content licensing/production00 Ratings9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Curata and Kapost and Paper.li
    Feature
    Curata
    8.0
    2 Ratings
    2% above category average
    Kapost
    8.0
    9 Ratings
    2% above category average
    Paper.li
    8.6
    1 Ratings
    10% above category average
    Content hub8.02 Ratings7.18 Ratings10.01 Ratings
    Embedded CTAs8.01 Ratings7.93 Ratings4.01 Ratings
    Content distribution8.02 Ratings9.07 Ratings10.01 Ratings
    Content promotion8.01 Ratings8.34 Ratings9.01 Ratings
    Content automation8.01 Ratings8.05 Ratings10.01 Ratings
    Forms / Gated content00 Ratings8.05 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Curata and Kapost and Paper.li
    Feature
    Curata
    8.3
    2 Ratings
    12% above category average
    Kapost
    8.0
    7 Ratings
    8% above category average
    Paper.li
    8.0
    1 Ratings
    8% above category average
    Closed-loop tracking and reporting8.02 Ratings8.06 Ratings00 Ratings
    Content performance analytics9.02 Ratings8.07 Ratings00 Ratings
    Campaign optimization dashboard8.01 Ratings8.05 Ratings8.01 Ratings
    Competitive analytics8.01 Ratings7.92 Ratings00 Ratings
    Audience profiling and targeting00 Ratings8.05 Ratings00 Ratings
    Best Alternatives
    CurataKapostPaper.li
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CurataKapostPaper.li
    Likelihood to Recommend
    8.0
    (3 ratings)
    7.0
    (12 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CurataKapostPaper.li
    Likelihood to Recommend
    Curata
    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Incentivized
    Read full review
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
    Read full review
    Paper.li
    You don't have a bandwidth to come up with new fresh content daily for Twitter but want to keep the account active.
    Incentivized
    Read full review
    Pros
    Curata
    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
    Read full review
    Paper.li
    • Adds visibility to your account - set the criteria up and have the ejournal run automatically sending out tweets daily that tag other industry handles and hashtags. By doing so you will keep your account active with minimal time investment.
    • Pose as a thought leader by sharing relevant content and industry news and get more Twitter followers
    • Get free traffic to your pages by expanding on your company or service in the bio section and linking back
    Incentivized
    Read full review
    Cons
    Curata
    • more subscription plans as not all people need all features.
    Incentivized
    Read full review
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Paper.li
    • Lots of great features are no longer there
    Incentivized
    Read full review
    Likelihood to Renew
    Curata
    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Paper.li
    No answers on this topic
    Usability
    Curata
    No answers on this topic
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
    Read full review
    Paper.li
    No answers on this topic
    Support Rating
    Curata
    No answers on this topic
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
    Read full review
    Paper.li
    No answers on this topic
    Alternatives Considered
    Curata
    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
    Incentivized
    Read full review
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
    Read full review
    Paper.li
    I have tried Scoop.it but it's not really an alternative. I'm not aware of any other products similar to Paper.li
    Incentivized
    Read full review
    Scalability
    Curata
    No answers on this topic
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Paper.li
    No answers on this topic
    Return on Investment
    Curata
    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Incentivized
    Read full review
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
    Read full review
    Paper.li
    No answers on this topic
    ScreenShots

    Curata Screenshots

    Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.