Custify vs. Google Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Custify
Score 9.7 out of 10
Small Businesses (1-50 employees)
Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
CustifyGoogle Forms
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CustifyGoogle Forms
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CustifyGoogle Forms
Features
CustifyGoogle Forms
Security
Comparison of Security features of Product A and Product B
Custify
7.0
11 Ratings
22% below category average
Google Forms
-
Ratings
Role-based user permissions7.011 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Custify
8.0
11 Ratings
8% below category average
Google Forms
-
Ratings
API8.011 Ratings00 Ratings
Integration with Salesforce.com8.01 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Custify
9.0
11 Ratings
3% above category average
Google Forms
-
Ratings
Product usage9.011 Ratings00 Ratings
Help desk / support tickets9.11 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Custify
8.3
11 Ratings
3% below category average
Google Forms
-
Ratings
NPS surveys8.01 Ratings00 Ratings
Sponsor tracking8.02 Ratings00 Ratings
Customer profiles8.011 Ratings00 Ratings
Automated workflow9.011 Ratings00 Ratings
Internal collaboration7.011 Ratings00 Ratings
Customer health scoring9.011 Ratings00 Ratings
Customer segmentation9.011 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Custify
9.0
11 Ratings
6% above category average
Google Forms
-
Ratings
Customer health trends9.011 Ratings00 Ratings
Engagement analytics9.011 Ratings00 Ratings
Dashboards9.03 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Custify
-
Ratings
Google Forms
6.6
122 Ratings
19% below category average
Survey templates00 Ratings7.7113 Ratings
Themes00 Ratings6.0111 Ratings
Custom logo/branding00 Ratings6.199 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Custify
-
Ratings
Google Forms
8.1
120 Ratings
5% below category average
Changes to live survey00 Ratings9.0114 Ratings
Question design help00 Ratings7.297 Ratings
Multiple question types00 Ratings7.9119 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Custify
-
Ratings
Google Forms
7.0
109 Ratings
17% below category average
Survey logic flexibility00 Ratings7.0109 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Custify
-
Ratings
Google Forms
8.4
121 Ratings
4% above category average
Response tracking00 Ratings8.2119 Ratings
Data export00 Ratings8.1115 Ratings
Standard reports00 Ratings7.9112 Ratings
Custom reports00 Ratings9.285 Ratings
Analytics00 Ratings8.493 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Custify
-
Ratings
Google Forms
8.1
115 Ratings
6% below category average
Access controls00 Ratings8.0112 Ratings
Compliance00 Ratings8.189 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Custify
-
Ratings
Google Forms
7.7
89 Ratings
5% below category average
Vendor-offered crowdsourcing00 Ratings7.941 Ratings
Respondent restrictions00 Ratings7.687 Ratings
Best Alternatives
CustifyGoogle Forms
Small Businesses
ChurnZero
ChurnZero
Score 8.4 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Enterprises
Gainsight CS
Gainsight CS
Score 8.8 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CustifyGoogle Forms
Likelihood to Recommend
9.0
(11 ratings)
9.7
(116 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
9.0
(2 ratings)
9.2
(56 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
9.0
(2 ratings)
8.0
(48 ratings)
Product Scalability
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
CustifyGoogle Forms
Likelihood to Recommend
Custify
Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
Read full review
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
Pros
Custify
  • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
  • Getting multiple health scores and trends on one screen.
Read full review
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Cons
Custify
  • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
  • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
Read full review
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Likelihood to Renew
Custify
No answers on this topic
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Usability
Custify
I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
Read full review
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
Reliability and Availability
Custify
No answers on this topic
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
Performance
Custify
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
Support Rating
Custify
Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
Read full review
Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
Read full review
Implementation Rating
Custify
No answers on this topic
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
Alternatives Considered
Custify
This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
Read full review
Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
Scalability
Custify
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Read full review
Return on Investment
Custify
  • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
Read full review
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
ScreenShots

Custify Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of