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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Custify

    Score9.7 out of 10
    Small Businesses (1-50 employees)
    Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A

    Google Forms

    Score8.4 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
    Pricing
    CustifyGoogle Forms
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CustifyGoogle Forms
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CustifyGoogle Forms
    Considered Both Products
    Custify
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    64 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    65 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    60 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    48 Answers
    Features
    CustifyGoogle Forms
    Security
    Comparison of Security features of Custify and Google Forms
    Feature
    Custify
    7.0
    11 Ratings
    19% below category average
    Google Forms
    -
    Ratings
    Role-based user permissions7.011 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Custify and Google Forms
    Feature
    Custify
    8.0
    11 Ratings
    8% below category average
    Google Forms
    -
    Ratings
    API8.011 Ratings00 Ratings
    Integration with Salesforce.com8.01 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Custify and Google Forms
    Feature
    Custify
    9.0
    11 Ratings
    3% above category average
    Google Forms
    -
    Ratings
    Product usage9.011 Ratings00 Ratings
    Help desk / support tickets9.11 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Custify and Google Forms
    Feature
    Custify
    8.3
    11 Ratings
    4% below category average
    Google Forms
    -
    Ratings
    NPS surveys8.01 Ratings00 Ratings
    Sponsor tracking8.02 Ratings00 Ratings
    Customer profiles8.011 Ratings00 Ratings
    Automated workflow9.011 Ratings00 Ratings
    Internal collaboration7.011 Ratings00 Ratings
    Customer health scoring9.011 Ratings00 Ratings
    Customer segmentation9.011 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Custify and Google Forms
    Feature
    Custify
    9.0
    11 Ratings
    7% above category average
    Google Forms
    -
    Ratings
    Customer health trends9.011 Ratings00 Ratings
    Engagement analytics9.011 Ratings00 Ratings
    Dashboards9.03 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Custify and Google Forms
    Feature
    Custify
    -
    Ratings
    Google Forms
    6.7
    123 Ratings
    18% below category average
    Survey templates00 Ratings7.7114 Ratings
    Themes00 Ratings6.2112 Ratings
    Custom logo/branding00 Ratings6.1100 Ratings
    Survey Content
    Comparison of Survey Content features of Custify and Google Forms
    Feature
    Custify
    -
    Ratings
    Google Forms
    8.0
    121 Ratings
    6% below category average
    Changes to live survey00 Ratings8.9115 Ratings
    Question design help00 Ratings7.398 Ratings
    Multiple question types00 Ratings7.9120 Ratings
    Survey Logic
    Comparison of Survey Logic features of Custify and Google Forms
    Feature
    Custify
    -
    Ratings
    Google Forms
    7.0
    110 Ratings
    18% below category average
    Survey logic flexibility00 Ratings7.0110 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Custify and Google Forms
    Feature
    Custify
    -
    Ratings
    Google Forms
    8.4
    122 Ratings
    3% above category average
    Response tracking00 Ratings8.3120 Ratings
    Data export00 Ratings8.1116 Ratings
    Standard reports00 Ratings7.9113 Ratings
    Custom reports00 Ratings9.286 Ratings
    Analytics00 Ratings8.594 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Custify and Google Forms
    Feature
    Custify
    -
    Ratings
    Google Forms
    7.9
    116 Ratings
    9% below category average
    Access controls00 Ratings7.8113 Ratings
    Compliance00 Ratings7.990 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Custify and Google Forms
    Feature
    Custify
    -
    Ratings
    Google Forms
    7.6
    90 Ratings
    6% below category average
    Vendor-offered crowdsourcing00 Ratings7.842 Ratings
    Respondent restrictions00 Ratings7.588 Ratings
    Best Alternatives
    CustifyGoogle Forms
    Small Businesses
    ClientSuccess
    Score6 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Gainsight CS
    Score8.8 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CustifyGoogle Forms
    Likelihood to Recommend
    9.0
    (11 ratings)
    9.3
    (127 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (4 ratings)
    Usability
    9.0
    (2 ratings)
    8.6
    (67 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    9.0
    (2 ratings)
    9.0
    (49 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    4.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    CustifyGoogle Forms
    Likelihood to Recommend
    Custify
    Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
    Read full review
    Google
    Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
    Incentivized
    Read full review
    Pros
    Custify
    • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
    • Getting multiple health scores and trends on one screen.
    Read full review
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
    Read full review
    Cons
    Custify
    • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
    • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
    Read full review
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
    Read full review
    Likelihood to Renew
    Custify
    No answers on this topic
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
    Read full review
    Usability
    Custify
    I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
    Incentivized
    Read full review
    Google
    Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
    Incentivized
    Read full review
    Reliability and Availability
    Custify
    No answers on this topic
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
    Read full review
    Performance
    Custify
    No answers on this topic
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
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    Support Rating
    Custify
    Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
    Read full review
    Google
    We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
    Incentivized
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    Implementation Rating
    Custify
    No answers on this topic
    Google
    Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
    Incentivized
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    Alternatives Considered
    Custify
    This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
    Read full review
    Google
    Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
    Incentivized
    Read full review
    Scalability
    Custify
    No answers on this topic
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
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    Return on Investment
    Custify
    • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
    Read full review
    Google
    • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
    • Ability to create surveys on demand and quickly, saving time and energy
    • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
    Incentivized
    Read full review
    ScreenShots

    Custify Screenshots

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