Customer.io vs. Jotform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Customer.io
Score 8.3 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Jotform
Score 8.7 out of 10
N/A
Jotform Enterprise is a digital workspace productivity tool that provides a platform for organizations. The aim of Jotform Enterprise is to give companies an easy-to-navigate tool that makes reaching out to customers, collaborating with coworkers, and collecting e-signatures and data a more seamless process. Jotform Enterprise strives to enable companies to make data-driven decisions without compromising when it comes to quality and security. It doesn’t matter what type of…
$0
Pricing
Customer.ioJotform
Editions & Modules
No answers on this topic
Free
$0.00
Bronze
$34.00
Monthly
Silver
$39.00
Monthly
Gold
$99.00
Monthly
Enterprise
Custom
Offerings
Pricing Offerings
Customer.ioJotform
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
Customer.ioJotform
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Customer.ioJotform
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Customer.io
-
Ratings
Jotform
8.1
119 Ratings
3% above category average
Survey templates00 Ratings8.4102 Ratings
Themes00 Ratings7.9108 Ratings
Custom logo/branding00 Ratings8.1112 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Customer.io
-
Ratings
Jotform
8.5
114 Ratings
1% below category average
Changes to live survey00 Ratings8.795 Ratings
Question design help00 Ratings8.194 Ratings
Multiple question types00 Ratings8.6111 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Customer.io
-
Ratings
Jotform
8.1
94 Ratings
2% below category average
Survey logic flexibility00 Ratings8.194 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Customer.io
-
Ratings
Jotform
8.6
116 Ratings
4% above category average
Response tracking00 Ratings8.6109 Ratings
Data export00 Ratings8.9110 Ratings
Standard reports00 Ratings8.699 Ratings
Custom reports00 Ratings8.493 Ratings
Analytics00 Ratings8.287 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Customer.io
-
Ratings
Jotform
8.2
94 Ratings
2% below category average
Access controls00 Ratings8.090 Ratings
Compliance00 Ratings8.585 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Customer.io
-
Ratings
Jotform
7.8
71 Ratings
4% below category average
Vendor-offered crowdsourcing00 Ratings7.755 Ratings
Respondent restrictions00 Ratings7.971 Ratings
Best Alternatives
Customer.ioJotform
Small Businesses
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Score 7.8 out of 10
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Score 9.7 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Qualaroo
Qualaroo
Score 6.6 out of 10
Enterprises
Conversica
Conversica
Score 9.5 out of 10
PG Forsta HX Platform
PG Forsta HX Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Customer.ioJotform
Likelihood to Recommend
9.8
(8 ratings)
8.6
(139 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(6 ratings)
Usability
-
(0 ratings)
8.8
(93 ratings)
Support Rating
-
(0 ratings)
8.0
(81 ratings)
Implementation Rating
-
(0 ratings)
8.2
(3 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Customer.ioJotform
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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Jotform
We use it for mostly community surveys and I absolutely prefer it over any other survey program out there. It is easy to create, easy to understand and easy to navigate. I love the QR code option it creates for you to share your form/ survey with others. It really is the best out there!
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Pros
Customer.io
  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
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Jotform
  • Gathers information on my clients
  • Gathers and organizes information on my prospects
  • Enables my Team to use the form I create as a Template so they don't have to re-create it which saves them valuable time.
  • Educates clients about the benefit of supplementation
  • Educates my prospects
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Cons
Customer.io
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
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Jotform
  • The price is too high for casual users like myself
  • The automation took some time to figure out (that's understandable)
  • Making the forms look uniform took a lot of time to setup
  • Some parts like the approval emails, notification emails can be confusing
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Likelihood to Renew
Customer.io
No answers on this topic
Jotform
I need this software to run my business, it's built around it.
Read full review
Usability
Customer.io
No answers on this topic
Jotform
As a seasoned user who relies on seamless online forms for a multitude of purposes, I can confidently attest that JotForm has not only simplified the form creation process but has also elevated it to new heights.JotForm's interface is a masterpiece of intuitive design. Even if you're a newcomer to the world of online form creation, the platform's user-friendly layout will have you crafting professional-grade forms in no time.
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Support Rating
Customer.io
No answers on this topic
Jotform
I honestly have not used the support feature with Jotform. From what I can see when I look information up, everything I want to do something that I can't figure out myself it seems to not be a possible solution or edit that Jotform is currently capable of.
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Implementation Rating
Customer.io
No answers on this topic
Jotform
the most valuable things that Jotform give free trial, so the resistant users can get the experiences of the easiness and more handling to the digital things
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Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
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Jotform
Typeform is better hands down [in my opinion]. It's not even a comparison as [I feel] JotForm doesn't work properly and [from my experience I think] their support is very problematic. I would suggest using Typeform or using GravityForms as an alternative to JotForm. Whatever you do, [I feel you shouldn't] depend on JotForm for something that is important to your business or research project.
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Return on Investment
Customer.io
  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
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Jotform
  • It saved me time. Within minutes I was able to create and share forms to collect demographic data.
  • While struggling to use another software, I thought of Jotform and it was able to assist me with collating the data I had to confirm results previously obtained.
  • I could not easily identify what new information was provided in a resubmission by a respondent.
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ScreenShots

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.

Jotform Screenshots

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