What users are saying about
15 Ratings
29 Ratings
15 Ratings
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Score 9.3 out of 100
29 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Kris Patel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Net-Results
7.1
WYSIWYG email editor
Customer.io
6.6
Net-Results
7.0
Dynamic content
Customer.io
8.6
Net-Results
7.2
Ability to test dynamic content
Customer.io
8.6
Net-Results
7.3
A/B testing
Customer.io
7.9
Net-Results
6.3
Mobile optimization
Customer.io
10.0
Net-Results
5.0
Email deliverability reporting
Customer.io
7.7
Net-Results
8.0
List management
Customer.io
10.0
Net-Results
7.0
Triggered drip sequences
Customer.io
9.5
Net-Results
8.6
Landing pages
Customer.io
Net-Results
7.0

Reporting & Analytics

Customer.io
5.9
Net-Results
6.3
Dashboards
Customer.io
5.4
Net-Results
7.0
Standard reports
Customer.io
5.4
Net-Results
6.0
Custom reports
Customer.io
7.0
Net-Results
6.0

Lead Management

Customer.io
Net-Results
7.6
Lead nurturing
Customer.io
Net-Results
8.5
Lead scoring and grading
Customer.io
Net-Results
8.4
Data quality management
Customer.io
Net-Results
5.0
Automated sales alerts and tasks
Customer.io
Net-Results
8.6

Campaign Management

Customer.io
Net-Results
7.5
Calendaring
Customer.io
Net-Results
7.9
Event/webinar marketing
Customer.io
Net-Results
7.0

Social Media Marketing

Customer.io
Net-Results
6.9
Social sharing and campaigns
Customer.io
Net-Results
7.0
Social profile integration
Customer.io
Net-Results
6.7

Platform & Infrastructure

Customer.io
Net-Results
7.5
API
Customer.io
Net-Results
7.0
Role-based workflow & approvals
Customer.io
Net-Results
8.0
Customizability
Customer.io
Net-Results
7.0
Integration with Salesforce.com
Customer.io
Net-Results
7.9
Integration with Microsoft Dynamics CRM
Customer.io
Net-Results
7.0
Integration with SugarCRM
Customer.io
Net-Results
8.1

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Net-Results

  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Ken Barber | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Net-Results

  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Christine Magnuson | TrustRadius Reviewer

Likelihood to Renew

Customer.io

No score
No answers yet
No answers on this topic

Net-Results

Net-Results 9.0
Based on 4 answers
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Megan Sheehan | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

Net-Results

Net-Results 7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Net-Results

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
Todd Last | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Net-Results

  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Gregory Smith | TrustRadius Reviewer

Screenshots

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Net-Results

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Net-Results Editions & Modules

Edition
One Price Full Platform$8001
  1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Rating Summary

Likelihood to Recommend

Customer.io
9.0
Net-Results
8.0

Likelihood to Renew

Customer.io
Net-Results
9.0

Usability

Customer.io
Net-Results
7.5

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