What users are saying about
26 Ratings
29 Ratings
26 Ratings
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Score 8.7 out of 100
29 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    7.1

    Net-Results

    71%
    Net-Results ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    21 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.2
    72%
    14 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.3
    73%
    11 Ratings

    Landing pages

    N/A
    0 Ratings
    7.0
    70%
    19 Ratings

    A/B testing

    N/A
    0 Ratings
    6.3
    63%
    11 Ratings

    Mobile optimization

    N/A
    0 Ratings
    5.0
    50%
    22 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    46 Ratings

    List management

    N/A
    0 Ratings
    7.0
    70%
    22 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.6
    86%
    18 Ratings

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    7.6

    Net-Results

    76%
    Net-Results ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.5
    85%
    18 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.4
    84%
    18 Ratings

    Data quality management

    N/A
    0 Ratings
    5.0
    50%
    18 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.6
    86%
    16 Ratings

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    7.5

    Net-Results

    75%
    Net-Results ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.9
    79%
    9 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.0
    70%
    15 Ratings

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    6.9

    Net-Results

    69%
    Net-Results ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    7.0
    70%
    7 Ratings

    Social profile integration

    N/A
    0 Ratings
    6.7
    67%
    7 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    6.3

    Net-Results

    63%
    Net-Results ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.0
    70%
    21 Ratings

    Standard reports

    N/A
    0 Ratings
    6.0
    60%
    22 Ratings

    Custom reports

    N/A
    0 Ratings
    6.0
    60%
    19 Ratings

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    7.5

    Net-Results

    75%
    Net-Results ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.0
    70%
    15 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.0
    80%
    8 Ratings

    Customizability

    N/A
    0 Ratings
    7.0
    70%
    19 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.9
    79%
    9 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    7.0
    70%
    3 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.1
    81%
    7 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    8.0

    Net-Results

    80%
    25 Ratings

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    9.0

    Net-Results

    90%
    4 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    7.5

    Net-Results

    75%
    3 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Net-Results

    Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Net-Results

    • Automated emails in a drip campaign that Sales can remove people from.
    • Lead scoring and alerts that go right to the lead owner.
    • Weekly reports to each Sales person with their hottest lead.
    • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
    • Integration with Salesforce. The Sales team can basically trigger their own emails.
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Net-Results

    • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
    • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      Net-Results

      Starting Price

      $800 Annual agreement, up to 25,000 Contacts or 60,000 Sends

      Editions & Modules

      Net-Results editions and modules pricing
      EditionModules
      One Price Full Platform$8001

      Footnotes

      1. Annual agreement, up to 25,000 Contacts or 60,000 Sends

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

      Likelihood to Renew

      Customer.io

      No answers on this topic

      Net-Results

      Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
      Read full review

      Usability

      Customer.io

      No answers on this topic

      Net-Results

      Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
      Read full review

      Alternatives Considered

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Net-Results

      We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
      Read full review

      Return on Investment

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Net-Results

      • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
      • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
      • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
      Read full review

      Screenshots

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