Customer.io vs OneSignal

Likelihood to Recommend

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.

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Santiago Valdés

Cofounder / Marketing, Growth, Technology, Experience

VestuáRetail, 11-50 employees

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OneSignal is perfect [for] Push Notification[s], In-App messaging, [and] general communication with your users into your app. If you have a developer team they will need to implement once and after that you get all [that] the platform offers. And its free until you reach a big amount of users.

OneSignal is not suitable if you [don't] have a technology team that can implement it into your app.

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Ramón Carmona Medina

Co-Founder and CMO

BussiTransportation/Trucking/Railroad, 11-50 employees

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Feature Rating Comparison

Customer.io

OneSignal

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Customer.io

OneSignal

Dashboards

Standard reports

Custom reports

Pros

Workflow building and management.
Extremely flexible and integrates easily with other services.
Solid email builder.
Webhook makes it easy to send and receive data in event-driven contexts.
Support for liquid makes highly detailed personalization possible in every message.

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Joel McLean

Growth Product Manager

First.Real Estate, 51-200 employees

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Multi-Platform Support
Well-Documented
Developer Friendly

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Mochammad Zachri

Software Developer

PT Indie Marketindo CeriaRetail, 11-50 employees

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Cons

I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)

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Ted Bennett

User Engagement

AppcuesComputer Software, 11-50 employees

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Scheduling to multiple mediums can be difficult - for instance, we have to do separate notifications for our app and website.

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Chad Carman

Digital Media Director

Rocky Mountain Elk FoundationNon-Profit Organization Management, 51-200 employees

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Usability

No score

No answers yet

No answers on this topic

OneSignal 8.0

Based on 1 answer

I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.

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Ramón Carmona Medina

Co-Founder and CMO

BussiTransportation/Trucking/Railroad, 11-50 employees

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Support Rating

No score

No answers yet

No answers on this topic

OneSignal 8.0

Based on 2 answers

Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.

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Chad Carman

Digital Media Director

Rocky Mountain Elk FoundationNon-Profit Organization Management, 51-200 employees

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Alternatives Considered

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

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Sean Anderson

Director of Operations

MyTimeInternet, 11-50 employees

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OneSignal is the one that has more integrations with plugins, external API and that is completely free and easy to install. They have a very good UI with many options and they will never ask for money to use this service. You can have unlimited subscribers and you can send unlimited messages for free.

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Marco Diversi

Webmaster

Cash MachineMarketing and Advertising, 1-10 employees

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Return on Investment

Fast testing for new products to specific groups. It saves a lot of time and money.
Removed workload from marketing = more time to make it better.
Better contact with specific groups, seeing a increase in sales because of this.

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Mike Koolwijk

Marketing Automation & SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

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Sales attributed to OneSignal
Higher number of monthly visitors
Increased customer loyalty/returning customer rate

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Alex Collins

Founder

Jeweler SocialMarketing and Advertising, 1-10 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Customer.io Editions & Modules

—

Additional Pricing Details

Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

OneSignal Editions & Modules

Edition

Free	Free
Growth	$9²
Professional	$99²
Enterprise	Custom Pricing

per month

Additional Pricing Details

—

Rating Summary

Customer.io

OneSignal

Customer.io

OneSignal

Customer.io

OneSignal

Customer.io

OneSignal

Likelihood to Recommend

Customer.io

OneSignal

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Pros

Customer.io

OneSignal

Cons

Customer.io

OneSignal

Usability

Customer.io

OneSignal

Support Rating

Customer.io

OneSignal

Alternatives Considered

Customer.io

OneSignal

Return on Investment

Customer.io

OneSignal

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Customer.io Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

OneSignal Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison