What users are saying about
15 Ratings
11 Ratings
15 Ratings
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Score 9.3 out of 100
11 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

OneSignal

OneSignal is perfect [for] Push Notification[s], In-App messaging, [and] general communication with your users into your app. If you have a developer team they will need to implement once and after that you get all [that] the platform offers. And its free until you reach a big amount of users.
OneSignal is not suitable if you [don't] have a technology team that can implement it into your app.
Ramón Carmona Medina | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
OneSignal
WYSIWYG email editor
Customer.io
6.6
OneSignal
Dynamic content
Customer.io
8.6
OneSignal
Ability to test dynamic content
Customer.io
8.6
OneSignal
A/B testing
Customer.io
7.9
OneSignal
Mobile optimization
Customer.io
10.0
OneSignal
Email deliverability reporting
Customer.io
7.7
OneSignal
List management
Customer.io
10.0
OneSignal
Triggered drip sequences
Customer.io
9.5
OneSignal

Reporting & Analytics

Customer.io
5.9
OneSignal
Dashboards
Customer.io
5.4
OneSignal
Standard reports
Customer.io
5.4
OneSignal
Custom reports
Customer.io
7.0
OneSignal

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

OneSignal

  • Multi-Platform Support
  • Well-Documented
  • Developer Friendly
Mochammad Zachri | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

OneSignal

  • Scheduling to multiple mediums can be difficult - for instance, we have to do separate notifications for our app and website.
Chad Carman | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

OneSignal

OneSignal 8.0
Based on 1 answer
I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
Ramón Carmona Medina | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

OneSignal

OneSignal 8.0
Based on 2 answers
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
Chad Carman | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

OneSignal

OneSignal is the one that has more integrations with plugins, external API and that is completely free and easy to install. They have a very good UI with many options and they will never ask for money to use this service. You can have unlimited subscribers and you can send unlimited messages for free.
Marco Diversi | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

OneSignal

  • Sales attributed to OneSignal
  • Higher number of monthly visitors
  • Increased customer loyalty/returning customer rate
Alex Collins | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

OneSignal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

OneSignal Editions & Modules

Edition
FreeFree
Growth$92
Professional$992
EnterpriseCustom Pricing
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Customer.io
9.0
OneSignal
9.5

Usability

Customer.io
OneSignal
8.0

Support Rating

Customer.io
OneSignal
8.0

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