What users are saying about
25 Ratings
38 Ratings
25 Ratings
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Score 8.8 out of 100
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    7.8

    Ontraport

    78%
    Ontraport ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    16 Ratings

    Dynamic content

    N/A
    0 Ratings
    10.0
    100%
    13 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Landing pages

    N/A
    0 Ratings
    7.9
    79%
    15 Ratings

    A/B testing

    N/A
    0 Ratings
    9.9
    99%
    12 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.4
    84%
    10 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    4.4
    44%
    29 Ratings

    List management

    N/A
    0 Ratings
    3.1
    31%
    15 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.8
    98%
    13 Ratings

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    4.4

    Ontraport

    44%
    Ontraport ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    7.1
    71%
    15 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    2.4
    24%
    13 Ratings

    Data quality management

    N/A
    0 Ratings
    2.7
    27%
    14 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    5.2
    52%
    15 Ratings

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    7.7

    Ontraport

    77%
    Ontraport ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    6.2
    62%
    5 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    9.3
    93%
    8 Ratings

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    7.1

    Ontraport

    71%
    Ontraport ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    7.1
    71%
    3 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.2
    72%
    4 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    7.4

    Ontraport

    74%
    Ontraport ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    9.0
    90%
    14 Ratings

    Standard reports

    N/A
    0 Ratings
    3.1
    31%
    11 Ratings

    Custom reports

    N/A
    0 Ratings
    10.0
    100%
    9 Ratings

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    7.3

    Ontraport

    73%
    Ontraport ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    3.1
    31%
    11 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    9.0
    90%
    9 Ratings

    Customizability

    N/A
    0 Ratings
    10.0
    100%
    12 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with SugarCRM

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    3.1

    Ontraport

    31%
    19 Ratings

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    9.1

    Ontraport

    91%
    8 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    7.8

    Ontraport

    78%
    3 Ratings

    Performance

    Customer.io

    N/A
    0 Ratings
    7.7

    Ontraport

    77%
    8 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    9.0

    Ontraport

    90%
    6 Ratings

    In-Person Training

    Customer.io

    N/A
    0 Ratings
    9.1

    Ontraport

    91%
    1 Rating

    Implementation Rating

    Customer.io

    N/A
    0 Ratings
    9.1

    Ontraport

    91%
    4 Ratings

    Product Scalability

    Customer.io

    N/A
    0 Ratings
    8.2

    Ontraport

    82%
    1 Rating

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Ontraport

    Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Ontraport

    • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
    • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
    • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Ontraport

    • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
    • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
    • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
    • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
    • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
    • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
    • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      Ontraport

      Starting Price

      $29 per month

      Editions & Modules

      Ontraport editions and modules pricing
      EditionModules
      100,000 extra contacts$991
      Additional user$472
      100,000 extra messages$993
      First-class postcards$14

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Ontraport offers a variety of plans to choose from based on the features you need. Pricing adjusts with the number of contacts in your database and users in your account. You can choose a monthly or annual plan, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in your account quickly and easily. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.

      Likelihood to Renew

      Customer.io

      No answers on this topic

      Ontraport

      My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
      Read full review

      Usability

      Customer.io

      No answers on this topic

      Ontraport

      The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
      Read full review

      Performance

      Customer.io

      No answers on this topic

      Ontraport

      Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
      Read full review

      Support Rating

      Customer.io

      No answers on this topic

      Ontraport

      The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
      Read full review

      In-Person Training

      Customer.io

      No answers on this topic

      Ontraport

      I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
      Read full review

      Implementation Rating

      Customer.io

      No answers on this topic

      Ontraport

      If you know your business, ONTRAPORT is easy
      Read full review

      Alternatives Considered

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Ontraport

      Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
      Read full review

      Scalability

      Customer.io

      No answers on this topic

      Ontraport

      With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
      Read full review

      Return on Investment

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Ontraport

      • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
      • We have been able to more effectively target relevant donors that have given more recently.
      • ONTRAPORT has consolidated the tracking software that we have used for contact information.
      Read full review

      Screenshots

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