D&B Connect vs. Nielsen Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Connect
Score 7.4 out of 10
N/A
D&B Connect is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall data health. Integrations with Master Data Management Platforms, Customer Data Platforms, and CRMs enable automated data updates and anomaly detection through the identity resolution engine. MAP integrations allow for the…N/A
Nielsen Marketing Cloud
Score 7.8 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Pricing
D&B ConnectNielsen Marketing Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B ConnectNielsen Marketing Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is offered on a customized basis. Buyers should contact D&B for specific quotes.
More Pricing Information
Features
D&B ConnectNielsen Marketing Cloud
Data Collection
Comparison of Data Collection features of Product A and Product B
D&B Connect
-
Ratings
Nielsen Marketing Cloud
8.4
6 Ratings
3% above category average
Collection of first-party data00 Ratings8.66 Ratings
Collection of third-party data00 Ratings8.65 Ratings
Access to Third-party Data Providers00 Ratings8.05 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
D&B Connect
-
Ratings
Nielsen Marketing Cloud
8.7
6 Ratings
5% above category average
Audience taxonomy00 Ratings8.36 Ratings
Tag Management00 Ratings8.35 Ratings
Data Analysis Dashboard00 Ratings9.46 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
D&B Connect
-
Ratings
Nielsen Marketing Cloud
8.0
5 Ratings
0% above category average
Data Transfer00 Ratings8.05 Ratings
DSP integration00 Ratings8.05 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
D&B Connect
-
Ratings
Nielsen Marketing Cloud
8.7
6 Ratings
9% above category average
Campaign Analytics00 Ratings8.66 Ratings
Audience Analytics00 Ratings8.86 Ratings
Best Alternatives
D&B ConnectNielsen Marketing Cloud
Small Businesses
HubSpot Operations Hub
HubSpot Operations Hub
Score 8.1 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
DemandTools
DemandTools
Score 9.3 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Enterprises
SAP Data Quality Management
SAP Data Quality Management
Score 9.0 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B ConnectNielsen Marketing Cloud
Likelihood to Recommend
7.7
(14 ratings)
8.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
D&B ConnectNielsen Marketing Cloud
Likelihood to Recommend
Dun & Bradstreet
It is best suited when you don't want to just spray and pray kind of a scenario, this helps in targeting just the right people for making a sale. You can search people based on industry, function, level of seniority, geography, designation, etc. Mostly there are no scenarios where it is not appropriate in particular, if you don't want buyer intent data then in that case it is expensive and you can look for other options.
Read full review
Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
Read full review
Pros
Dun & Bradstreet
  • Searching people who have the intent to buy your services or products.
  • It has as very good filter that helps pinpoint your targeted audience.
  • It has a large pool of contacts within the company, so helps to reach out to the right person via several connections.
  • The data available is fresh and current.
Read full review
Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
Read full review
Cons
Dun & Bradstreet
  • in my opinion having to split usage between United States and International does not make sense on why this needs to be done....recommend eliminating this
  • need for improvement on error resolution....when an error is found the D&B resolution team is EXTREMELY difficult to work with...very clunky and automated when there is a need for personnal interaction
Read full review
Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
Read full review
Likelihood to Renew
Dun & Bradstreet
No answers on this topic
Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
Read full review
Usability
Dun & Bradstreet
No answers on this topic
Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Read full review
Support Rating
Dun & Bradstreet
No answers on this topic
Nielsen
I am rating this as neutral due to having minimal interaction with them
Read full review
Alternatives Considered
Dun & Bradstreet
D&B Connect allows for a huge array of data values to choose from. Tamr is limited in that it only assists in identifying duplicate data records and highlighting the most accurate record from among the duplicates based on customizable filters.
Read full review
Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
Read full review
Return on Investment
Dun & Bradstreet
  • ROI can be achieved anywhere between 6 to 12 months depending upon your business.
  • The product is expensive but the data provided is good to an extent and a big sale can help achieve your ROI.
  • The data accuracy sometimes can be bad leading to bad domain reputation.
Read full review
Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
Read full review
ScreenShots