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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data Axle Genie

    Score2 out of 10
    N/AData Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

    $99

    per month

    Synthio

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
    Pricing
    Data Axle GenieSynthio
    Editions & Modules
    Professional - Consumers
    $99
    per month
    Professional - Businesses
    $149.00
    per month
    360 Marketing - Consumers
    $149
    per month
    360 Marketing - Businesses
    $199.00
    per month
    Professional - Businesses & Consumers
    $199
    per month
    Team - Consumers
    $249
    per month
    360 Marketing - Businesses & Consumers
    $249
    per month
    Team - Businesses
    $299.00
    per month
    Team - Businesses & Consumers
    $349
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Data Axle GenieSynthio
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts available for annual pricing.—
    More Pricing Information
    Features
    Data Axle GenieSynthio
    Prospecting
    Comparison of Prospecting features of Data Axle Genie and Synthio
    Feature
    Data Axle Genie
    6.2
    6 Ratings
    22% below category average
    Synthio
    9.7
    2 Ratings
    23% above category average
    Advanced search6.06 Ratings10.02 Ratings
    Identification of new leads8.06 Ratings10.02 Ratings
    List quality9.06 Ratings9.02 Ratings
    List upload/download7.06 Ratings10.02 Ratings
    Ideal customer targeting5.06 Ratings9.02 Ratings
    Load time/data access2.06 Ratings10.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data Axle Genie and Synthio
    Feature
    Data Axle Genie
    7.0
    6 Ratings
    10% below category average
    Synthio
    9.3
    2 Ratings
    18% above category average
    Contact information7.06 Ratings9.02 Ratings
    Company information7.06 Ratings9.02 Ratings
    Industry information7.06 Ratings10.02 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data Axle Genie and Synthio
    Feature
    Data Axle Genie
    4.7
    6 Ratings
    45% below category average
    Synthio
    9.4
    2 Ratings
    23% above category average
    Lead qualification process4.06 Ratings00 Ratings
    Smart lists and recommendations3.06 Ratings00 Ratings
    Salesforce integration1.04 Ratings10.01 Ratings
    Company/business profiles7.06 Ratings9.02 Ratings
    Alerts and reminders7.04 Ratings00 Ratings
    Data hygiene6.05 Ratings9.02 Ratings
    Automatic data refresh7.05 Ratings10.02 Ratings
    Tags1.06 Ratings00 Ratings
    Filters and segmentation6.06 Ratings9.02 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data Axle Genie and Synthio
    Feature
    Data Axle Genie
    1.0
    4 Ratings
    153% below category average
    Synthio
    9.0
    2 Ratings
    19% above category average
    Sales email templates1.04 Ratings00 Ratings
    Append emails to records1.04 Ratings9.02 Ratings
    Best Alternatives
    Data Axle GenieSynthio
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data Axle GenieSynthio
    Likelihood to Recommend
    7.0
    (6 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    5.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Data Axle GenieSynthio
    Likelihood to Recommend
    Data Axle
    If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
    Incentivized
    Read full review
    Synthio
    Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
    Incentivized
    Read full review
    Pros
    Data Axle
    • I liked the organization of the database it was easy to maneuver.
    • Search was fairly easy to maintain.
    • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
    Incentivized
    Read full review
    Synthio
    • Extensive search filters
    • Email verification prior to download/charge
    • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
    Incentivized
    Read full review
    Cons
    Data Axle
    • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
    Read full review
    Synthio
    • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
    Incentivized
    Read full review
    Likelihood to Renew
    Data Axle
    It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
    Incentivized
    Read full review
    Synthio
    No answers on this topic
    Usability
    Data Axle
    Easy to use and great customer service.
    Read full review
    Synthio
    No answers on this topic
    Support Rating
    Data Axle
    Spot on and always available.
    Read full review
    Synthio
    No answers on this topic
    Alternatives Considered
    Data Axle
    Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
    Incentivized
    Read full review
    Synthio
    I feel similar about all of these list building/append services. There are good and bad aspects.
    Incentivized
    Read full review
    Return on Investment
    Data Axle
    • Positive, I was able to generate about three more proposals a week
    • Positive nice organization to establish a call list
    • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
    Incentivized
    Read full review
    Synthio
    • Positive - We've been able to append records and add them to our targeted marketing campaigns.
    • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
    • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
    Incentivized
    Read full review
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