Data.com (discontinued) vs. Fliptop (Discontinued Product)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data.com (discontinued)
Score 6.9 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
Fliptop (Discontinued Product)
Score 8.4 out of 10
N/A
Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.N/A
Pricing
Data.com (discontinued)Fliptop (Discontinued Product)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)Fliptop (Discontinued Product)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Data.com (discontinued)Fliptop (Discontinued Product)
Top Pros
Top Cons
Features
Data.com (discontinued)Fliptop (Discontinued Product)
Prospecting
Comparison of Prospecting features of Product A and Product B
Data.com (discontinued)
6.9
25 Ratings
10% below category average
Fliptop (Discontinued Product)
-
Ratings
Advanced search6.523 Ratings00 Ratings
Identification of new leads7.623 Ratings00 Ratings
List quality7.424 Ratings00 Ratings
List upload/download7.124 Ratings00 Ratings
Ideal customer targeting6.422 Ratings00 Ratings
Load time/data access6.425 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data.com (discontinued)
7.8
24 Ratings
3% above category average
Fliptop (Discontinued Product)
-
Ratings
Contact information7.924 Ratings00 Ratings
Company information7.424 Ratings00 Ratings
Industry information8.018 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data.com (discontinued)
7.0
25 Ratings
6% below category average
Fliptop (Discontinued Product)
-
Ratings
Lead qualification process8.917 Ratings00 Ratings
Smart lists and recommendations6.713 Ratings00 Ratings
Salesforce integration7.222 Ratings00 Ratings
Company/business profiles7.422 Ratings00 Ratings
Alerts and reminders6.114 Ratings00 Ratings
Data hygiene5.623 Ratings00 Ratings
Automatic data refresh7.114 Ratings00 Ratings
Tags6.913 Ratings00 Ratings
Filters and segmentation6.824 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data.com (discontinued)
7.6
10 Ratings
1% above category average
Fliptop (Discontinued Product)
-
Ratings
Sales email templates7.36 Ratings00 Ratings
Append emails to records7.910 Ratings00 Ratings
Best Alternatives
Data.com (discontinued)Fliptop (Discontinued Product)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Mediafly
Mediafly
Score 7.4 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Clari
Clari
Score 8.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Clari
Clari
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data.com (discontinued)Fliptop (Discontinued Product)
Likelihood to Recommend
6.9
(25 ratings)
8.2
(1 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Data.com (discontinued)Fliptop (Discontinued Product)
Likelihood to Recommend
Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
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Discontinued Products
1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
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Pros
Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
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Discontinued Products
  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
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Cons
Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
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Discontinued Products
  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
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Usability
Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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Discontinued Products
No answers on this topic
Support Rating
Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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Discontinued Products
No answers on this topic
Alternatives Considered
Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
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Discontinued Products
We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
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Return on Investment
Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
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Discontinued Products
  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
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ScreenShots