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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Planhat

    Score7.9 out of 10
    N/APlanhat is a post-sale customer platform designed for enterprise B2B organizations to aggregate customer data, automate lifecycle workflows, and monitor account health. As a dedicated Customer Success platform, it evaluates product usage telemetry, communication logs, and financial metrics to proactively manage customer health and support value realization.N/A
    Pricing
    Demandbase OnePlanhat
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OnePlanhat
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OnePlanhat
    Considered Both Products
    Demandbase
    No answer on this topic
    Planhat
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Demandbase OnePlanhat
    Engagement
    Comparison of Engagement features of Demandbase One and Planhat
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Planhat
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Planhat
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Planhat
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Planhat
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Planhat
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Planhat
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Planhat
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Planhat
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Planhat
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Security
    Comparison of Security features of Demandbase One and Planhat
    Feature
    Demandbase One
    -
    Ratings
    Planhat
    7.5
    13 Ratings
    13% below category average
    Role-based user permissions00 Ratings7.513 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Demandbase One and Planhat
    Feature
    Demandbase One
    -
    Ratings
    Planhat
    7.5
    13 Ratings
    15% below category average
    API00 Ratings8.112 Ratings
    Integration with Salesforce.com00 Ratings7.09 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Demandbase One and Planhat
    Feature
    Demandbase One
    -
    Ratings
    Planhat
    8.2
    14 Ratings
    6% below category average
    Product usage00 Ratings8.214 Ratings
    Help desk / support tickets00 Ratings8.212 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Demandbase One and Planhat
    Feature
    Demandbase One
    -
    Ratings
    Planhat
    7.9
    14 Ratings
    8% below category average
    NPS surveys00 Ratings7.712 Ratings
    Sponsor tracking00 Ratings8.09 Ratings
    Customer profiles00 Ratings9.014 Ratings
    Automated workflow00 Ratings6.713 Ratings
    Internal collaboration00 Ratings8.513 Ratings
    Customer health scoring00 Ratings7.914 Ratings
    Customer segmentation00 Ratings7.914 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Demandbase One and Planhat
    Feature
    Demandbase One
    -
    Ratings
    Planhat
    6.9
    13 Ratings
    19% below category average
    Customer health trends00 Ratings6.813 Ratings
    Engagement analytics00 Ratings6.813 Ratings
    Revenue forecasting00 Ratings5.68 Ratings
    Dashboards00 Ratings8.213 Ratings
    Best Alternatives
    Demandbase OnePlanhat
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Gainsight CS
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OnePlanhat
    Likelihood to Recommend
    6.7
    (225 ratings)
    7.7
    (14 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    -
    (0 ratings)
    Usability
    6.6
    (94 ratings)
    7.6
    (8 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    9.7
    (4 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OnePlanhat
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Planhat
    For someone working in the Customer Success team, Planhat is a must-have software. All your client-level data can be easily managed, stored, and reviewed at any point in time by Planhat. It also helps the management and the leadership team better see each account and its usage. It also helps in identifying potentially risky customers and taking the required actions to engage and retain the account. It also gets integrated easily with other meeting recording tools wherein the summary from the tool gets easily synced with Planhat
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Planhat
    • Reporting - you can set up filters with boolean criteria to give you insight into everything you need to know.
    • Playbooks - these are very good for less-experienced CSM's who need a step-by-step guide on how to deal with different stages of the customer lifecycle. More experienced CSM's may not need the playbooks.
    • Usage data for customers - there's a wide range of charts in Planhat that tell the story of client consumption.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Planhat
    • Allow for cc'ing of AEs or others within the same organization from the messaging center. When I went to send a message from within Planhat, I had to manually type out the AE's email address every time if I wanted them cc'd.
    • The fonts were funky if I went to add text into an existing email template. For example, if I added in an extra sentence or paragraph, in Outlook on the recipient's end, the font was different despite looking the same within Planhat. Gmail was all consistent, Outlook was showing a different font.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Planhat
    No answers on this topic
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Planhat
    It takes a while to learn Planhat even for experienced users. It has limitations in terms of what data you can present where, but its important to set internal guides outside Planhat as well so everybody working collaborative. But as CSM Planhat is a great- and critical tool which I use daily to optimise my work schedule and customer interaction with various topics.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Planhat
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Planhat
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Planhat
    The support team couldn't be better. They are quick to respond, very helpful, and thorough. Our CS manager was always happy to schedule calls to go through specific feature queries and she ensured we had a smooth and quick setup.
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Planhat
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Planhat
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Planhat
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Planhat
    I was not the person involved in choosing Planhat, but it seems to me that Planhat is much better suited to an account management style role, whereas Hubspot is closer to a sales CRM instead. In my position, Planhat is better suited as it is more graphical, more flexible, and easier to find information on.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Planhat
    • Planhat has, for the first time, given us a 360-degree view of all our customers and access to all the different types of communication we have with them across different departments and functions.
    • The ability to automate workflows, tasks, and assign playbooks to the various phases of our customer lifecycle has aligned all our departments.
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    Planhat Screenshots

    Screenshot of Insights identify outliers in a portfolio to help users understand risks and opportunities.Screenshot of Displays clients through any filter to shows only the information that matters.