Klarity by DemandScience vs. MediaRadar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klarity
Score 6.5 out of 10
N/A
The Klarity Chrome Extension (replacing DemandScience Intelligence which was formerly Leadiro) is presented as a fast way to browse contacts and prospect on LinkedIn, a sales prospecting tool for building, sharing and saving contact lists powered byDemandScience's Live Data Factory.N/A
MediaRadar
Score 5.7 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Pricing
Klarity by DemandScienceMediaRadar
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlarityMediaRadar
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Klarity by DemandScienceMediaRadar
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Klarity by DemandScienceMediaRadar
Prospecting
Comparison of Prospecting features of Product A and Product B
Klarity by DemandScience
6.8
3 Ratings
14% below category average
MediaRadar
1.1
6 Ratings
150% below category average
Advanced search7.33 Ratings1.16 Ratings
Identification of new leads7.53 Ratings1.16 Ratings
List quality5.83 Ratings1.16 Ratings
List upload/download6.93 Ratings1.15 Ratings
Ideal customer targeting6.33 Ratings1.15 Ratings
Load time/data access00 Ratings1.16 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Klarity by DemandScience
7.0
3 Ratings
11% below category average
MediaRadar
1.1
6 Ratings
151% below category average
Contact information6.73 Ratings1.16 Ratings
Company information7.03 Ratings1.16 Ratings
Industry information7.33 Ratings1.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Klarity by DemandScience
6.5
3 Ratings
16% below category average
MediaRadar
3.0
6 Ratings
87% below category average
Lead qualification process7.22 Ratings1.15 Ratings
Salesforce integration5.92 Ratings1.02 Ratings
Company/business profiles6.82 Ratings1.16 Ratings
Data hygiene5.53 Ratings6.04 Ratings
Automatic data refresh7.22 Ratings7.53 Ratings
Smart lists and recommendations00 Ratings1.15 Ratings
Alerts and reminders00 Ratings1.15 Ratings
Tags00 Ratings7.03 Ratings
Filters and segmentation00 Ratings1.16 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Klarity by DemandScience
-
Ratings
MediaRadar
8.0
1 Ratings
2% above category average
Sales email templates00 Ratings8.01 Ratings
Append emails to records00 Ratings8.01 Ratings
Best Alternatives
Klarity by DemandScienceMediaRadar
Small Businesses
Lead411
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Score 9.4 out of 10
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Score 9.4 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.4 out of 10
Lead411
Lead411
Score 9.4 out of 10
Enterprises
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
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Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Klarity by DemandScienceMediaRadar
Likelihood to Recommend
6.7
(3 ratings)
1.1
(6 ratings)
Usability
7.0
(3 ratings)
-
(0 ratings)
User Testimonials
Klarity by DemandScienceMediaRadar
Likelihood to Recommend
DemandScience
If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.
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MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
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Pros
DemandScience
  • Identifies companies within a particular industry
  • Presents intent data
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MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
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Cons
DemandScience
  • Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
  • Be able to deselect a filter box without needing to deselect sub-filter features within.
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MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
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Usability
DemandScience
Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
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MediaRadar
No answers on this topic
Alternatives Considered
DemandScience
Kasper or other similar ones are more for targetted research. In terms of large lists DemandScience is fine just requires some combing through the data.
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MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
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Return on Investment
DemandScience
  • Cost neutral I'd assess at this point.
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MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
Read full review
ScreenShots

Klarity Screenshots

Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export