CallRail vs. DemandScience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallRail
Score 9.4 out of 10
N/A
CallRail offers phone call tracking, recording and analytics.
$50
per month
DemandScience
Score 8.3 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
Pricing
CallRailDemandScience
Editions & Modules
Call Tracking
$50
per month
Call Tracking + Conversation Intelligence®
$100
per month
Call Tracking + Form Tracking
$100
per month
Call Tracking Complete
$150
per month
No answers on this topic
Offerings
Pricing Offerings
CallRailDemandScience
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CallRailDemandScience
Considered Both Products
CallRail
Chose CallRail
Our agency was using Convirza for years until we discovered CallRail and decided that CallRail was a better platform with better call tracking capabilities and more user friendly.
Chose CallRail
We chose to use CallRail because it could create tracking numbers when in RingCentral it's more of just a call over Internet provider
Chose CallRail
I have not used a product like CallRail
Chose CallRail
CallRail seemed to have an easier setup and ease of use for onboarding new staff as well. The overall tracking structure and analytics seemed better with CallRail. CallRail also allows you to understand the call history and understand if this was a first touch or multiple …
Chose CallRail
Simply put, [I believe] CallRail sucks compared to our previous provider, but they were acquired and are going away.
Chose CallRail
Convirza is very similar in its functioning with CallRail but the quality CallRail provides is unmatchable. The customer service of Convirza was really bad and we found that quite hard software but on the other hand, CallRail is a very straightforward tool for call tracking.
Chose CallRail
CallRail has offered us the best solutions so far in terms of multiple aspects. #1 is scalability, we are a growing agency, we see clients come and go, CallRail has made it easy and efficient with new accounts being onboarded, UI backs up this process. Also, the multiple …
Chose CallRail
We didn't really research any other products like CallRail, as they were recommended by our Google ads consultant
Chose CallRail
We also use Fix Your Funnel. It is specifically for integration with Keap (formerly InfusionSoft). Also a FABULOUS piece of software. It is just as robust as CallRail but has some unique features. I highly recommend calling them for a walk through if you use Keap.
Chose CallRail
We heard about CallRail from an associate of ours and never needed to look for a replacement. We absolutely love it’s features, ease of use and implementation of this program. We recommend this program to many of our clients who are looking for call recording or have the need …
Chose CallRail
We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well.
Chose CallRail
Google AdWords does have tracking numbers but you can't listen to the calls and you can't integrate them in the code of your website. It's super helpful to have multi-touch tracking with cookies, so if someone hits a site via AdWords first and then comes back later via direct …
Chose CallRail
I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff.
Chose CallRail
Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered.
Chose CallRail
CallRail does not have a lot of good competitors. In addition to that, the CallRail team is always looking for ways to add more functionality and make the product work better which is great as not all companies do this. I think that this make them a much better overall value as …
Chose CallRail
I have used Marchex and Navis in the past, and those platforms aren't as functional, or as easy to use as CallRail. Setting up new numbers takes about 1 minute, and the amount of tracking options and placement capabilities makes it the easiest call tracking platform I've ever …
Chose CallRail
We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that.
Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number …
Chose CallRail
CallRail have been more accommodating, helpful, organised and understanding of our business requirements than our two previous call tracking providers in the UK. Combine with the massive cost saving and self-service abilities we have from the back end of CallRail, switching …
Chose CallRail
Seems like it is basically the same as PhoneWagon. Phone wagon is slightly cheaper but has a FEW less features. The one that makes a difference for me is the Bing Ads integration that Callrail offers but not Phonewagon.
Chose CallRail
I've used Marchex and a few other homegrown solutions, and a handful of other small companies that I can't seem to remember (too many years ago) their names. None of them really stood out to me as being a great solution. I haven't used Marchex in a few years, but overall they …
Chose CallRail
We haven't used any other type of system that is equivalent to CallRail. For some of our campaigns, we utilize CallSource, but CallSource falls flat in the keyword and landing page data. We are only able to get call recordings from them, and while that is useful, we can't …
Chose CallRail
Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need …
Chose CallRail
CallRail had better features and reporting for our needs.
DemandScience
Chose DemandScience
Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.
Chose DemandScience
Mainly in the flexibility of targeting
Chose DemandScience
Demandbase and Demandbase Advertising Cloud
Chose DemandScience
DS has a huge database and therefore lead count within the niche audiences and industries.
Many other lead partners are specialized in one industry. DS is capable of delivering in multiple industries, which is awesome if you target different target audiences as well. There is a …
Chose DemandScience
TechTarget Lead Generation, Madison Logic Platform and Foundry
Chose DemandScience
Over the past year we've utilised a variety of content syndicators, approximately six or seven in total, as we believe in maintaining a diversified mix of suppliers to ensure comprehensive and well-rounded marketing efforts. While all these platforms have their individual …
Chose DemandScience
I've only used DemandScience for content syndication.
Chose DemandScience
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific …
Chose DemandScience
Demand Science has the largest audience in our target groups, which is exactly what we need, as we always require high volumes of leads.
They are also very good when it comes to account management, we always feel that they are there for us, and if we ever have any issue, they …
Chose DemandScience
We have used other media vendors from the likes of Madison Logic, Inbox Insight etc.

However, it has been the direct feedback from the client, great customer service and competitive CPL rates that have influenced our choice.
Chose DemandScience
I would say it is similar to Madison Logic when it comes to the quality of leads and customer service. We are yet to see results coming from GumGum's contextual approach but from a content syndication perspective they are one of the more reliable ones out there, especially for …
Chose DemandScience
We have used Tech Target in the past which is much more expensive than Demand Science but lead quality is the same across both vendors
Chose DemandScience
Similar offering to other content syndication offerings. Of 12 tested partners in the last year, DS ranked 7th in Opportunity Rate and 4th on CPL rate.
Chose DemandScience
DemandScience is a good tool, but doesn't measure up to some other more tech-oriented content syndication players. Taboola is an excellent tool that has a very good user interface to set up the launch and monitor campaigns.
Chose DemandScience
DemandScience is easy to use.
Chose DemandScience
Demand Science's communication skills through email against the ones selected is great! when it comes to getting preview links to go live in the markets they are quick to generate these. As well as getting them amended as per our request, we never have any issues with this …
Chose DemandScience
All vendors have their strengths and weaknesses. Due to the scale of activity we do on behalf of our clients, we tend to always use a basket of vendors to deliver the lead volumes we require. DemandScience is always on the preferred partner list and will thus be considered for …
Chose DemandScience
Again, the main draw to DemandScience was primarily the Scale available across all markets we attempted to target and garner leads from.
Chose DemandScience
Madison Logic Platform, BrightTALK and TechTarget Lead Generation
Chose DemandScience
Good for quality appointment setting, poor against content syndication.
Chose DemandScience
DemandScience is on the more preferred half of vendors due to their negotiated CPLs and willingness to step up to the plate.
Features
CallRailDemandScience
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CallRail
-
Ratings
DemandScience
7.8
Ratings
5% above category average
Audience profiling and targeting00 Ratings8.60 Ratings
Content performance analytics00 Ratings7.60 Ratings
Campaign optimization dashboard00 Ratings7.20 Ratings
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CallRailDemandScience
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User Ratings
CallRailDemandScience
Likelihood to Recommend
10.0
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(0 ratings)
Usability
8.5
(0 ratings)
6.9
(0 ratings)
Support Rating
8.5
(0 ratings)
5.0
(0 ratings)
Implementation Rating
-
(0 ratings)
1.5
(0 ratings)
User Testimonials
CallRailDemandScience
Likelihood to Recommend
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
Read full review
DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.
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Pros
  • Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
  • Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
  • Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!
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  • Client Service/ Account Management
  • Flexible in terms of reporting and can provide more than one per week
  • Prompt in turning around previews and other client deliverables
  • Competitive pricing and good coverage across EMEA markets and Middle East
  • Access to senior decision makers in the business
Read full review
Cons
  • Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about.
  • It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations.
  • Setting up the phone numbers can be difficult for some people.
Read full review
  • Management and attention to detail - several items slip through the cracks.
  • Coordination between account management and invoicing has been sloppy.
  • Better intent data to match profiles.
  • Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."
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Likelihood to Renew
No answers on this topic
It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.
Read full review
Usability
The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
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The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
Read full review
Support Rating
Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization
Read full review
The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.
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Implementation Rating
No answers on this topic
They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
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Alternatives Considered
We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that. Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used.
Read full review
Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.
Read full review
Return on Investment
  • Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible.
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  • Delivered quality leads that had engaged with our top of funnel content
  • Added quality contacts to our marketing database
  • Cost per lead slightly higher than some other vendors
  • Quick to set up, launch and deliver the campaign once everything in place
  • Excellent account management and named-person support
Read full review
ScreenShots

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity Dashboard