Digital River vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Digital River
Score 3.0 out of 10
N/A
Digital River Global Commerce offers cloud commerce tools and services for selling digital and physical products across global online markets, handling taxes, regulations, payments, e-marketing and more.N/A
Optimizely Customized Commerce
Score 8.9 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
Digital RiverOptimizely Customized Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Digital RiverOptimizely Customized Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Digital RiverOptimizely Customized Commerce
Top Pros
Top Cons
Features
Digital RiverOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Digital River
5.6
3 Ratings
31% below category average
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Product catalog & listings2.03 Ratings8.525 Ratings
Product management2.03 Ratings4.825 Ratings
Bulk product upload10.02 Ratings8.721 Ratings
Branding5.03 Ratings5.223 Ratings
Mobile storefront5.03 Ratings7.020 Ratings
Product variations7.03 Ratings7.021 Ratings
Website integration5.03 Ratings8.724 Ratings
Visual customization5.03 Ratings8.623 Ratings
CMS9.52 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Digital River
7.4
3 Ratings
2% below category average
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
Abandoned cart recovery9.82 Ratings8.715 Ratings
Checkout user experience5.03 Ratings8.719 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Digital River
5.0
3 Ratings
50% below category average
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
eCommerce security5.03 Ratings8.817 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Digital River
6.9
3 Ratings
8% below category average
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Promotions & discounts9.82 Ratings8.421 Ratings
Personalized recommendations6.02 Ratings8.521 Ratings
SEO5.02 Ratings4.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Digital River
8.2
2 Ratings
5% above category average
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Multi-site management2.01 Ratings8.620 Ratings
Order processing9.82 Ratings8.819 Ratings
Inventory management10.01 Ratings8.815 Ratings
Shipping10.01 Ratings8.816 Ratings
Custom functionality9.32 Ratings5.723 Ratings
Best Alternatives
Digital RiverOptimizely Customized Commerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Digital RiverOptimizely Customized Commerce
Likelihood to Recommend
3.0
(7 ratings)
8.6
(26 ratings)
Likelihood to Renew
8.3
(4 ratings)
4.6
(2 ratings)
Usability
8.0
(1 ratings)
7.4
(7 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
Digital RiverOptimizely Customized Commerce
Likelihood to Recommend
Digital River
Well suited if you are wanting to implement a solution with minimal staff or resources to support a large project such as E-Commerce software delivery.
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Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
Digital River
  • Digital River's email marketing arm has always been top notch. They are very connected with their customers, quick to alert us to any problems they are experiencing and respond if we bring something to their attention.
  • The Global Commerce platform has grown leaps and bounds in the last few years. Its great having a cloud based ecommerce platform that can be accessed securely from any computer in the world.
  • Worldwide payments continues to be a Digital River strong point. They are continually investigating and and doing the work necessary to new countries and locales to their platform.
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Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Cons
Digital River
  • Their flexibility and customizability are lacking. Changes to our cart or store require a lot of lead time discussions and development time.
  • They have many strange UI implementations for things. One search bar is a wildcard match, while another is a string match. One setting might break your product, or be editable once, but you cannot change it after that one time.
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Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
Digital River
N/A I wasn't the person that implemented or recommended Digital River. But from an eCommerce standpoint I liked the organization overall and would recommend it.
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Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
Digital River
No answers on this topic
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
Digital River
No answers on this topic
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
Digital River
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Digital River
We evaluated our ability to expand internationally with our current e-commerce platform and decided we could get to market faster with Digital River
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Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
Digital River
  • Definitely positive impact in local markets
  • Positive impact in email marketing
  • Some positive experience with tailoring it for our business objectives
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization