Good eCommerce Option
March 19, 2014
Good eCommerce Option
Score 7 out of 10
I currently do not use Digital River. With my previous employer, Korn/Ferry, Digital River was utilized to help with the eCommerce of commercial products. Digital River helped to change a process which was once a manual system to an automated one. Previously, Customer Service Representative would have to enter each order (i.e. Data Entry). Digital River helped to enable the consumer to make the purchases on their own. This then helped to change the role of Customer Service to a more systems support role. It also allowed for the Customer Service to demo more products that were online offerings (i.e. eBooks, Performance Management Systems, Online Development plans, etc.)
- Creating a more efficient and up-to-date market practice via eCommerce.
- Providing technical support for both front-end and back-end users of their system.
- Timeliness of the support provided--at times the staff of Digital River wasn't as efficient as we needed them to be to support our customers.
- Often frequent changes of Project Managers. At the time I was the lead contact person for communication on support for the back-end of the eCommerce site. From the time of implementation to the time I changed positions within the company (total of two years), there were four different project managers I worked with. This was at times difficulty having to deal with while trying to help customers.
- More sales and broader reach to consumers. With the web presence of the eCommerce site, Korn/Ferry products were accessible 24 hours/ 7 days a week. Prior to that change, consumers had to call to order products and had to wait on office hours of when a Customer Service Rep was available.
- Access to data and analytical information for sales. This also allowed for making a more efficient inventory process.
- Transformed the Customer Service role to Commercial Operations which was a major plus. The position became more a support position (which is what was needed) than what was previously a Data Entry position. This also allowed opportunities for marketing a lot of the eProducts to consumers that the organization had.
N/A I wasn't the person that implemented or recommended Digital River. But from an eCommerce standpoint I liked the organization overall and would recommend it.
Korn/Ferry had a very specific brand of product and how it was controlled. Typically an eCommerce site wouldn't have restricted products in which a person would have to call to purchase certain items, while others are available. I believe this was a big difference and slightly difficult for Digital River to help support in the beginning stages. At the time of my 2nd position with Korn/Ferry, I do believe they became much better at the support for the eCommerce site.