DirectIQ vs. Litmus
DirectIQ vs. Litmus
Product | Rating | Most Used By | Product Summary | Starting Price |
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DirectIQ | N/A | DirectIQ, a New York based email marketing company founded in 2008, offers their flagship platform for use by smaller companies who need the core features of list management, email and campaign creation and management, and reporting and a modest price. DirectIQ also connects campaigns to social networking spaces (e.g. Twitter) and integrates with popularly used programs for contact & file management, and metrics (e.g. Google Analytics, Dropbox, Freshbooks, etc.). The platform is extensible via… | $12 per month | |
Litmus | N/A | As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. | $99 per month |
DirectIQ | Litmus | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans. | ||||||||||||||
More Pricing Information |
DirectIQ | Litmus | |
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Top Pros | No answers on this topic |
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Top Cons | No answers on this topic |
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Email & Online Marketing |
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Reporting & Analytics |
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Pre-Send Testing |
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DirectIQ | Litmus | |
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Small Businesses | Mad Mimi Score 10.0 out of 10 | Mad Mimi Score 10.0 out of 10 |
Medium-sized Companies | VerticalResponse Score 10.0 out of 10 | VerticalResponse Score 10.0 out of 10 |
Enterprises | Emma by Marigold Score 8.6 out of 10 | Emma by Marigold Score 8.6 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
DirectIQ | Litmus | |
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Likelihood to Recommend | - (0 ratings) | 9.2 (308 ratings) |
Likelihood to Renew | - (0 ratings) | 9.7 (22 ratings) |
Usability | - (0 ratings) | 9.8 (18 ratings) |
Availability | - (0 ratings) | 9.1 (6 ratings) |
Performance | - (0 ratings) | 7.4 (6 ratings) |
In-Person Training | - (0 ratings) | 9.0 (1 ratings) |
Online Training | - (0 ratings) | 8.2 (2 ratings) |
Implementation Rating | - (0 ratings) | 9.0 (10 ratings) |
Configurability | - (0 ratings) | 8.7 (4 ratings) |
Ease of integration | - (0 ratings) | 10.0 (2 ratings) |
Product Scalability | - (0 ratings) | 8.6 (6 ratings) |
Vendor post-sale | - (0 ratings) | 9.1 (4 ratings) |
Vendor pre-sale | - (0 ratings) | 9.2 (3 ratings) |
DirectIQ | Litmus | |
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Likelihood to Recommend | DirectIQ No answers on this topic | Litmus Software |
Pros | DirectIQ No answers on this topic | Litmus Software |
Cons | DirectIQ No answers on this topic | Litmus Software |
Likelihood to Renew | DirectIQ No answers on this topic | Litmus Software |
Usability | DirectIQ No answers on this topic | Litmus Software |
Reliability and Availability | DirectIQ No answers on this topic | Litmus Software |
Performance | DirectIQ No answers on this topic | Litmus Software |
In-Person Training | DirectIQ No answers on this topic | Litmus Software |
Online Training | DirectIQ No answers on this topic | Litmus Software |
Implementation Rating | DirectIQ No answers on this topic | Litmus Software |
Alternatives Considered | DirectIQ No answers on this topic | Litmus Software |
Scalability | DirectIQ No answers on this topic | Litmus Software |
Return on Investment | DirectIQ No answers on this topic | Litmus Software |
ScreenShots | Litmus Screenshots |