Litmus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Pricing
Litmus
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Litmus
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
Litmus
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Considered Both Products
Litmus
Chose Litmus
Litmus is the first testing tool we've used and secured the account as an add-on through the ESP.
Chose Litmus
We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also …
Chose Litmus
Litmus is easier to understand, easier to use, and you cant beat the code editor Litmus provides
Chose Litmus
Overall better user interface, product and pricing. Litmus is very well-known in the industry.
Chose Litmus
Litmus provides better client preview and collaborative reviewing of message and format.
Chose Litmus
I’ve used Sailthru’s testing feature in the past, however it was always in conjunction with Litmus as they have features that Sailthru doesn’t , such as reviewing inline, and a design library that was used as a repository.
Chose Litmus
More robust device/client previews and accessibility testing, better SFMC integration
Chose Litmus
As previously mentioned, we use Intercom (5/10), we also use Campaign Monitor (7/10) as well as Unbounce (6/10). All form different functions to Litmus of course, which I would rate 8 or 8.5/10 :)
Chose Litmus
Litmus has a stronger industry wide reputation and is more widely used across larger marketing teams. The overall capabilities, product enhancement and tool set far exceeds the capabilities of our tools I have evaluated before. Litmus is always coming out with new product …
Chose Litmus
There an internal tester, but Litmus works better
Chose Litmus
Litmus is a lot less clunky and accurate.
Chose Litmus
I haven't used Email on Acid but I'd like to try it. The new personalize tools on Litmus are a game changer, though.
Top Pros
Top Cons
Features
Litmus
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
296 Ratings
44% below category average
WYSIWYG email editor6.119 Ratings
Dynamic content8.011 Ratings
Ability to test dynamic content8.5187 Ratings
Landing pages2.63 Ratings
A/B testing1.84 Ratings
Mobile optimization9.2288 Ratings
Email deliverability reporting7.6207 Ratings
List management1.82 Ratings
Triggered drip sequences1.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
190 Ratings
13% below category average
Dashboards5.610 Ratings
Standard reports8.2189 Ratings
Custom reports6.6130 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.2
285 Ratings
4% below category average
URL Validation7.7209 Ratings
Link Tracking7.9178 Ratings
Spam Testing8.1211 Ratings
Email Previews9.1283 Ratings
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User Ratings
Litmus
Likelihood to Recommend
9.2
(308 ratings)
Likelihood to Renew
9.7
(22 ratings)
Usability
9.8
(18 ratings)
Availability
9.1
(6 ratings)
Performance
7.4
(6 ratings)
In-Person Training
9.0
(1 ratings)
Online Training
8.2
(2 ratings)
Implementation Rating
9.0
(10 ratings)
Configurability
8.7
(4 ratings)
Ease of integration
10.0
(2 ratings)
Product Scalability
8.6
(6 ratings)
Vendor post-sale
9.1
(4 ratings)
Vendor pre-sale
9.2
(3 ratings)
User Testimonials
Litmus
Likelihood to Recommend
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
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Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
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Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
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Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
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Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
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Online Training
Litmus Software
It has all the required information.
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Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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Alternatives Considered
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
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Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
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ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.