D&B Hoovers vs. Reo.Dev

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.0 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Reo.Dev
Score 10.0 out of 10
N/A
Reo.Dev is a revenue intelligence tool tailored for developer-focused Go-To-Market teams. It identifies intent signals from a variety of developer-specific sources including GitHub interactions, package manager installations (e.g., npm, pip, helm), open-source telemetry, cloud sign-ups, and technical documentation and converts it into accounts and developer leads who are active around the customer’s product.N/A
Pricing
D&B HooversReo.Dev
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversReo.Dev
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
D&B HooversReo.Dev
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
7.7
121 Ratings
1% below category average
Reo.Dev
9.7
1 Ratings
22% above category average
Advanced search7.2115 Ratings10.01 Ratings
Identification of new leads7.6107 Ratings10.01 Ratings
List quality6.9116 Ratings10.01 Ratings
List upload/download7.6109 Ratings10.01 Ratings
Ideal customer targeting7.7104 Ratings10.01 Ratings
Load time/data access9.2115 Ratings8.01 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.7
119 Ratings
11% above category average
Reo.Dev
9.7
1 Ratings
22% above category average
Contact information8.3109 Ratings10.01 Ratings
Company information9.1119 Ratings10.01 Ratings
Industry information8.7116 Ratings9.01 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.0
114 Ratings
7% above category average
Reo.Dev
9.6
1 Ratings
25% above category average
Lead qualification process7.577 Ratings10.01 Ratings
Smart lists and recommendations7.987 Ratings9.01 Ratings
Salesforce integration7.862 Ratings10.01 Ratings
Company/business profiles8.0109 Ratings9.01 Ratings
Alerts and reminders8.078 Ratings9.01 Ratings
Data hygiene8.394 Ratings9.01 Ratings
Automatic data refresh8.685 Ratings10.01 Ratings
Tags8.170 Ratings10.01 Ratings
Filters and segmentation8.192 Ratings10.01 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.7
55 Ratings
26% above category average
Reo.Dev
8.5
1 Ratings
13% above category average
Sales email templates10.07 Ratings8.01 Ratings
Append emails to records9.555 Ratings9.01 Ratings
Best Alternatives
D&B HooversReo.Dev
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Lead411
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Score 8.3 out of 10
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Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
D&B HooversReo.Dev
Likelihood to Recommend
8.8
(126 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.9
(13 ratings)
-
(0 ratings)
Usability
7.7
(8 ratings)
10.0
(1 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
8.8
(4 ratings)
-
(0 ratings)
Support Rating
7.1
(10 ratings)
-
(0 ratings)
Online Training
9.3
(2 ratings)
-
(0 ratings)
Implementation Rating
8.7
(8 ratings)
-
(0 ratings)
Configurability
7.8
(3 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.8
(3 ratings)
-
(0 ratings)
Ease of integration
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
8.5
(3 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.9
(3 ratings)
-
(0 ratings)
User Testimonials
D&B HooversReo.Dev
Likelihood to Recommend
Dun & Bradstreet
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
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Reo.Dev
Good Intent data is available. I got access to good mature leads for certain ABM campaigns.
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Pros
Dun & Bradstreet
  • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
  • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
  • D&B Hoovers provides highly accurate and reliable business data
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Reo.Dev
  • Buyer Intent Signal
  • Data Enrichment
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Cons
Dun & Bradstreet
  • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
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Reo.Dev
No answers on this topic
Likelihood to Renew
Dun & Bradstreet
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
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Reo.Dev
No answers on this topic
Usability
Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Reo.Dev
The ability to map buyer journey stages using real usage signals is something I haven’t seen elsewhere. It’s helped align marketing and sales around a shared source of truth.
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Reliability and Availability
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Reo.Dev
No answers on this topic
Performance
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Reo.Dev
No answers on this topic
Support Rating
Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Reo.Dev
No answers on this topic
Online Training
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Reo.Dev
No answers on this topic
Implementation Rating
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Reo.Dev
No answers on this topic
Alternatives Considered
Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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Reo.Dev
Reo.Dev has better quality data as compared to Common Room, and more specifically Reo.Dev is dev tool focused and hence that expertise shines through in leads received.
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Contract Terms and Pricing Model
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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Reo.Dev
No answers on this topic
Scalability
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Reo.Dev
No answers on this topic
Professional Services
Dun & Bradstreet
very professional
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Reo.Dev
No answers on this topic
Return on Investment
Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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Reo.Dev
  • 20% increase in Sales
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ScreenShots

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

Reo.Dev Screenshots

Screenshot of the Accounts Panel, which provides a 360-degree view of developer engagement within target accounts. Filters can be used to analyze activity, intent signals, and firmographic data. Users can identify high-fit accounts based on customer fit, dev activity, and engagement trends to prioritize outreach.Screenshot of the Activity Timeline, which gives a detailed chronological view of all interactions happening in an account. Filter activities by source (GitHub, Documentation, Slack, Website, Product Logins, etc) to track developer intent, feature adoption, and research patterns in real-time.Screenshot of where Reo.Dev allows users to create precise audience segments by combining multiple data signals such as designation, job change, activity type, and source. Perfect for ABM (Account-Based Marketing) and sales targeting, ensuring outreach is focused on high-converting prospects.Screenshot of analytics that help understand where accounts are in the developer adoption journey—from Exploring (early research) to Deploying (active usage). Sales, marketing, and DevRel teams can leverage this funnel to time outreach, nurture leads, and convert developers into paying customers.Screenshot of the Prospects Tab, which auto-segregates decision-makers and developers based on account activity. Here, users can select profiles and sync them to CRM, Apollo.io, or Outreach.io for personalized engagement.Screenshot of where to build custom Buyer & Developer Personas based on job titles, seniority, and specialization. Pre-defined personas help streamline lead generation and outreach within any ideal customer profile (ICP).