Dotdigital vs. Iterable

DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.

Incentivized

- Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.

Incentivized

• Email Campaigns are simple and easy to crease
• We use the SMS to alert our customers to any technical issues
• Good support from account managers

Incentivized

• Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
• Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
• Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.

Incentivized

• API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
• The API set is very limited in general.
• The API set is very limited in general

Incentivized

• In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
• Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.

Incentivized

Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.

Incentivized

DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.

Incentivized

Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.

Incentivized

Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.

Incentivized

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.

Incentivized

My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.

Incentivized

We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.

Incentivized

• Maintenance costs due to integration limits.
• API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
• In general, a raise of costs in the IT compartment, while it can benefit marketing.

Incentivized

• I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.

Incentivized