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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dovetail

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.

    $0

    for a single individual, channel, and research project

    OpenText Magellan

    Score9 out of 10
    N/AOpenText Magellan Analytics Suite leverages a comprehensive set of data analytics software to identify patterns, relationships and trends through data visualizations and interactive dashboards.N/A
    Pricing
    DovetailOpenText Magellan
    Editions & Modules
    Free
    $0
    for a single individual, channel, and research project
    Professional
    $15
    per month
    Enterprise
    Contact Sales
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    DovetailOpenText Magellan
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsDiscount available for annual billing on the Professional plan.—
    More Pricing Information
    Community Pulse
    DovetailOpenText Magellan
    Considered Both Products
    Dovetail
    No answer on this topic
    OpenText
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    45 Answers
    No answers on this topic
    Delivers good value for the price
    89%
    Delivers good value for the price
    33 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    45 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    22 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    32 Answers
    No answers on this topic
    Features
    DovetailOpenText Magellan
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Dovetail and OpenText Magellan
    Feature
    Dovetail
    -
    Ratings
    OpenText Magellan
    7.0
    2 Ratings
    15% below category average
    Customizable dashboards00 Ratings7.02 Ratings
    Report Formatting Templates00 Ratings7.01 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Dovetail and OpenText Magellan
    Feature
    Dovetail
    -
    Ratings
    OpenText Magellan
    8.3
    3 Ratings
    4% above category average
    Drill-down analysis00 Ratings8.03 Ratings
    Formatting capabilities00 Ratings8.03 Ratings
    Integration with R or other statistical packages00 Ratings9.01 Ratings
    Report sharing and collaboration00 Ratings8.02 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Dovetail and OpenText Magellan
    Feature
    Dovetail
    -
    Ratings
    OpenText Magellan
    8.3
    2 Ratings
    1% above category average
    Publish to Web00 Ratings8.02 Ratings
    Publish to PDF00 Ratings8.02 Ratings
    Report Versioning00 Ratings9.02 Ratings
    Report Delivery Scheduling00 Ratings8.02 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Dovetail and OpenText Magellan
    Feature
    Dovetail
    -
    Ratings
    OpenText Magellan
    8.0
    1 Ratings
    0% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.01 Ratings
    Predictive Analytics00 Ratings7.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Dovetail and OpenText Magellan
    Feature
    Dovetail
    -
    Ratings
    OpenText Magellan
    9.0
    2 Ratings
    6% above category average
    Role-Based Security Model00 Ratings9.02 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.02 Ratings
    Single Sign-On (SSO)00 Ratings9.02 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Dovetail and OpenText Magellan
    Feature
    Dovetail
    -
    Ratings
    OpenText Magellan
    7.0
    2 Ratings
    10% below category average
    Responsive Design for Web Access00 Ratings7.02 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.02 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Dovetail and OpenText Magellan
    Feature
    Dovetail
    -
    Ratings
    OpenText Magellan
    6.2
    1 Ratings
    22% below category average
    REST API00 Ratings5.01 Ratings
    Javascript API00 Ratings9.01 Ratings
    Java API00 Ratings5.01 Ratings
    Themeable User Interface (UI)00 Ratings7.01 Ratings
    Customizable Platform (Open Source)00 Ratings5.01 Ratings
    Best Alternatives
    DovetailOpenText Magellan
    Small Businesses
    No answers on this topic
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Optimal
    Score8.5 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Optimal
    Score8.5 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DovetailOpenText Magellan
    Likelihood to Recommend
    8.4
    (50 ratings)
    9.0
    (11 ratings)
    Likelihood to Renew
    8.1
    (4 ratings)
    3.9
    (9 ratings)
    Usability
    6.7
    (49 ratings)
    9.0
    (1 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.1
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.9
    (2 ratings)
    9.0
    (2 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.6
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.6
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.0
    (8 ratings)
    Data Sources
    -
    (0 ratings)
    8.0
    (8 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    6.9
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    5.9
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.2
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    DovetailOpenText Magellan
    Likelihood to Recommend
    Dovetail
    Well suited for: A product team with one FT person dedicated to research and operations to ensure the DT stays up to date, since its automated connectors are not that robust for lower plans. Eg., Salesforce doesn't work great without an enterprise plan, and you have to use outside automated workflows to feed in data from other sources of user feedback (e.g., Google Docs, Sheets). An enterprise team with more engineering time to dedicate to customizing their user research workflows.
    Incentivized
    Read full review
    OpenText
    If you do not have a large budget and are a large organization, I would steer clear of Actuate. If you are looking to do very complex washboarding, I would not use them. Your developers have to be very skilled to work with this. Plan to bring in consultants if necessary to help your process. Adhoc reporting is weak. If your pricing is user based and you expand, this could be very expensive.
    Read full review
    Pros
    Dovetail
    • I really like the User Interface, how easy it is to have all your research data in one project and how visual it is to understand where are things. It does have a good User Experience.
    • I like how nice and easy it is to create categories or use the ones auto generated as a starting point. It is very easy to create a color coded set of categories that help make sense of the data.
    • I like how easy it is to see the video snippet of a specific highlight.
    Incentivized
    Read full review
    OpenText
    • The report outputs can vary across different types such as HTML, PDF, and Excel
    • Their open source offering is very sufficient
    • There are great boards and blogs for developers and engineers to expand and use their features.
    • The people from the company that I've worked with are professional and courteous.
    Incentivized
    Read full review
    Cons
    Dovetail
    • As mentioned up top, the contextual errors that occur in AI analysis.
    • Your IA and discovery routes were better before; this overhaul was unnecessarily complex and frustrating to navigate.
    • I find assigning names clunky. Batch uploading data, or even agentic API plugins for drive or user testing, would make this more seamless.
    Incentivized
    Read full review
    OpenText
    • The documentation on all the available features, but most importantly on the scripting side, can be improved
    • The standard look & feel of some basic options, like parameter selection or sorting and filtering, looks dated and can't be customized
    • The server portal needs to provide better tools
    • More integration is needed with other OpenText products
    Incentivized
    Read full review
    Likelihood to Renew
    Dovetail
    Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
    Incentivized
    Read full review
    OpenText
    I am no longer working for the company that was using Actuate but I believe they would continue to use it because the stitching costs would be to high. It would require a complete rewrite of the reports and the never version of Actuate (BIRT) even required an almost complete report rewrite
    Incentivized
    Read full review
    Usability
    Dovetail
    it is relatively intuitive but it does take some practice to get used to the platform and understand the capabilities and limitations. There are also times that we have run into issues where the people we are sharing reports with either cannot view them or access is not provided. Additionally, the ability to export any of the video clips or snippets has created some frustration since we want to include the great findings that Dovetail helps put together, but need to bounce between screens or share after-the-fact rather than embedding it directly into a readout deck.
    Incentivized
    Read full review
    OpenText
    It is quite intuitive to use. It is fit specifically for doing sentiment, emotion, and intention analysis as well as text classification and text summarization. I would have given 10 if it is fit for the purpose of doing image processing and analysis as well. There is a huge market to analyze video and image data.
    Incentivized
    Read full review
    Reliability and Availability
    Dovetail
    I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
    Incentivized
    Read full review
    OpenText
    No answers on this topic
    Performance
    Dovetail
    Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
    Incentivized
    Read full review
    OpenText
    No answers on this topic
    Support Rating
    Dovetail
    Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
    Incentivized
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    OpenText
    Always there on the front and backend for us and the client.
    Read full review
    Online Training
    Dovetail
    The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
    Incentivized
    Read full review
    OpenText
    No answers on this topic
    Alternatives Considered
    Dovetail
    We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to Marvin felt like a massive undertaking. We have so much data in Dovetail that the "cost" of leaving feels monumental. Besides, Dovetail fits our needs right now.
    Incentivized
    Read full review
    OpenText
    It is vastly superior to these in many ways, for complex reporting it is a much more sophisticated solution. Visualizations are very good. Javascript extensibility is very powerful, others don't support this or as well. Pentaho and MS are both OLAP oriented. Pentaho is moving more toward big data, which was not our primary focus. Others are stuck in the Crystal Reports Band metaphor.
    Read full review
    Contract Terms and Pricing Model
    Dovetail
    It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
    Incentivized
    Read full review
    OpenText
    No answers on this topic
    Scalability
    Dovetail
    Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
    Incentivized
    Read full review
    OpenText
    No answers on this topic
    Return on Investment
    Dovetail
    • Having a centralized research space is a game changer. Makes it so much easier to hand over research if working with new people and have system in place (using the templates). Saves so much time. We don't have hard numbers on the hours saved but we are much more efficient using Dovetail than without.
    • The tagging system in general is amazing and allows for consistency in topic marking. This was non-existent for our team before Dovetail and now we can do much more granule reports with exact # of times something was said with accuracy.
    Incentivized
    Read full review
    OpenText
    • Actuate can handle 50 to 60 sub reports inside a report very well.
    • Dynamically creating the datasource, chart, graph, reports are the main advantages. We can do any level of drilling, and can create a performance matrix dashboard efficiently.
    Read full review
    ScreenShots

    Dovetail Screenshots

    Screenshot of an automate workflow with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of an example of an automated transcript with structured note-taking that anchors insights in the voice of the customer. This uses AI-powered Chat and Search to offer instant answers grounded in data—whether it is in Dovetail, Slack, or Teams.Screenshot of the AI Dashboards that help spot risks before they escalate, act on new opportunities.Screenshot of the dashboard to connect Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of where to automatically clustering customer issues into prioritized themes and trends. Useful for surfacing actionable product opportunities from high-volume ticket data.Screenshot of real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.

    OpenText Magellan Screenshots

    Screenshot of A Magellan BI & Reporting dashboard that an individual can interact with and personalize to their needs, such as changing chart types or computations.Screenshot of Magellan Data Discovery provides a Smart User Interface, designed to equip new users and users seeking a more streamlined set of features for insightsScreenshot of Magellan Data Discovery provides an Advanced User Interface that allows data analytics pros to leverage its breadth of sophisticated capabilities for insightsScreenshot of Magellan Text Mining insights can be displayed within easy-to-use dashboards.Screenshot of Data scientists can create visualizations within the Magellan Notebook and see it dynamically update as they write changes to it.