Drip Ecommerce CRM vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drip Ecommerce CRM
Score 7.0 out of 10
N/A
Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).
$19
per month
MailerLite
Score 8.9 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…
$0
per month 2 users
Pricing
Drip Ecommerce CRMMailerLite
Editions & Modules
Up to 500 people in account
$19
per month
550 - 2,000
$29
per month
2,001 - 5,000
$89
per month
5,001 - 8,000
$124
per month
8,001 - 15,000
$209
per month
15,001 - 22,500
$329
per month
22,501 - 27,500
$409
per month
27,501 - 35,000
$529
per month
35,001 - 50,000
$699
per month
Free
$0
per month 2 users
Comfort
$12
per month 3 users
Power
$25
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
Drip Ecommerce CRMMailerLite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
Drip Ecommerce CRMMailerLite
Considered Both Products
Drip Ecommerce CRM
Chose Drip Ecommerce CRM
Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other …
Chose Drip Ecommerce CRM
We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact.

They all have a similar set of features, but Drip was willing to work with us on …
Chose Drip Ecommerce CRM
MailChimp and Constant Contact are both excellent options based on your level of use and business goals. When comparing all three services we looked at integration ability, pricing, functionality, and customer service as our key decision factors. Each company has their pros & …
Chose Drip Ecommerce CRM
Compared to the heavyweight, Infusionsoft, Drip is incredibly powerful but much lighter weight. It's faster and easier to get a simple campaign up and running. The price is much more reasonable too. The only downside is the lack of drag and drop email builder that Infusionsoft …
Chose Drip Ecommerce CRM
As discussed earlier on, Drip from Leadpages is much more customizable and affordable than the competition. My experience has been excellent with the product support team and the business in general. I'm also a Leadpages customer, for custom landing pages and site popups, …
Chose Drip Ecommerce CRM
I selected Drip because of the integration with S2Member. When someone begins my membership program they are automatically added to my Drip campaign for members.
Chose Drip Ecommerce CRM
Drip seemed more powerful in what you can do with it. ConvertKit was considered simpler to get a handle of, but I wasn't aiming at simple, but rather at powerful and flexible.
The pricing matched my current requirements at the time and the onboarding process was simple and easy …
Chose Drip Ecommerce CRM
Mailchimp does lists. Drip does automated segmentation. This is a game changer!
MailerLite
Chose MailerLite
MailerLite is heads and heels above the others. It is easier to use and allows more subscribers before wanting more money
Chose MailerLite
We have tried a couple of others but not in any depth. I found the pricing structure of MailerLite better for our early needs as we didn't know how we would use it, and how that use would evolve as we grew.
Chose MailerLite
I moved to Constant Contact from MailerLite as the reporting and segmentation was deeper. But the editor and the lack of decent forms and landing pages soon brought me back to MailerLite.

Mailchimp got too expensive.
Chose MailerLite
It's cheaper and way better supported. Unlike Mailchimp, MailerLite supports small businesses and does not charge until you hit 1,000 subscribers.
Chose MailerLite
It seemed complicated to me, MailerLite is easier to use and more transparent.

Nekem bonyolultnak tűnt, a MailerLite könnyebben használható, átláthatóbb.
Chose MailerLite
Better CS even during our free plan, they were hands-on with helping us whenever we needed it.
Chose MailerLite
MailerLite offers a similar service to MailChimp, but is less expensive. Hopefully the customer service with MailerLite will be better even with the tiered structure of customer service.
Chose MailerLite
The cost and flexibility to do what we need is why we went to MailerLite.
Chose MailerLite
We chose MailerLite compared to the other one's listed because of the free live chat on the free tier.
Chose MailerLite
it's pretty much the same, even has some more restrictions that mailchimp when compared.
Chose MailerLite
It's better value for money. The service is quicker and more helpful.
Chose MailerLite
I selected MailerLite because the free version has all the capabilities I need now and is not time-limited. The paid versions are much more reasonably priced than competitors. I plan to upgrade to the paid version soon so that was a key concern for me. MailerLite lets me get …
Chose MailerLite
I didn't like Mailchimps pricing at the time of my decision. I preferred to ramp up in smaller segments of price/month. I also liked MailerLite's automation UX.
Chose MailerLite
MailerLite is easier to use and has a better user interface in my opinion
Chose MailerLite
I haven't used any others, but I was considering Mailchimp
Chose MailerLite
I moved over from Mailchimp because it became too expensive. MailerLite gives me even more value for a better price.
Chose MailerLite
Cheaper, mainly. And a little more user-friendly. Some other platforms, especially Klaviyo, are quite complex to understand and to get the most out of.
Chose MailerLite
The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with …
Features
Drip Ecommerce CRMMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Drip Ecommerce CRM
6.3
Ratings
24% below category average
MailerLite
8.8
Ratings
9% above category average
WYSIWYG email editor6.00 Ratings9.50 Ratings
Dynamic content7.00 Ratings9.00 Ratings
Ability to test dynamic content5.10 Ratings7.60 Ratings
A/B testing8.00 Ratings8.80 Ratings
Mobile optimization7.00 Ratings8.40 Ratings
Email deliverability reporting8.00 Ratings9.30 Ratings
List management2.00 Ratings9.20 Ratings
Triggered drip sequences7.00 Ratings9.00 Ratings
Landing pages00 Ratings8.50 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Drip Ecommerce CRM
6.7
Ratings
14% below category average
MailerLite
6.9
Ratings
11% below category average
Dashboards7.00 Ratings6.00 Ratings
Standard reports7.00 Ratings8.80 Ratings
Custom reports6.00 Ratings6.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Drip Ecommerce CRM
-
Ratings
MailerLite
9.4
Ratings
15% above category average
Email Previews00 Ratings9.40 Ratings
Best Alternatives
Drip Ecommerce CRMMailerLite
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Drip Ecommerce CRMMailerLite
Likelihood to Recommend
9.4
(0 ratings)
9.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
9.4
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Drip Ecommerce CRMMailerLite
Likelihood to Recommend
Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
Read full review
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
Read full review
Pros
  • I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
  • It is easy to set up the campaigns as Drip walks you through each step.
  • Drip shows you how many people have been on your website and how your forms are performing well.
Read full review
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Cons
  • Pricing is a bit on the higher side but well worth it so long as you're using it
  • Direct integration with Salesmate vs going through Zapier
Read full review
  • Setting up the automations is a bit confusing at first. But the customer support is patient and kind to walk you through the process.
  • The nuances between group and segment, automation and campaign are odd as most other ESPs don't do that. But they have great explainer materials.
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Likelihood to Renew
No answers on this topic
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Read full review
Usability
It’s easy for not just experts, but anyone. Both of my VAs picked it up really quickly
Read full review
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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Support Rating
No answers on this topic
Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
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Alternatives Considered
We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.
Read full review
We have tried a couple of others but not in any depth. I found the pricing structure of MailerLite better for our early needs as we didn't know how we would use it, and how that use would evolve as we grew.
Read full review
Return on Investment
  • We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
  • We've seen a 10 percent increase in customer traffic on our website.
  • We've seen a 300 percent increase in online credit applications on our website and form conversions.
Read full review
  • Having an email service such as MailerLite is essential to running our Taskforce. It is really the only effective way of communicating with such a large number of people.
  • MailerLite works well with non-profits and gives a good discount for those in this sector.
Read full review
ScreenShots

Drip Ecommerce CRM Screenshots

Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations