Solid email marketing tool that I'll keep using for years
November 10, 2021

Solid email marketing tool that I'll keep using for years

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailerLite

MailerLite is used by us to collect leads and send out our email newsletter to prospects and customers. We find it easy to use and affordable for email marketing, with plenty of automation features available to help us get the most out of our emails. We decided to go with MailerLite after trying the free account and seeing good reviews about its email deliverability. We send out weekly newsletters as well as occasional broadcasts to alert our subscribers of seasonal offers and important news about our business.

Pros

  • Send out automated emails
  • Email broadcasting to our entire email list
  • Creating good looking emails that get delivered

Cons

  • Could use extra automation options (for experts)
  • Extra landing pages are always welcome
  • Increased the number of returning visitors
  • Increased our monthly sales
  • More engagement from our customers
I've used many different email automation tools over the past decade. MailerLite has become one of my favorite tools in the past year as it keeps improving and expanding its features. I've used AWeber for over a decade (and continue to use it) and decided to try MailerLite to see how it compares. I like both and will be using both going forward. It's always good to spread your eggs over multiple baskets and to have a solid back-up for when things go wrong.

Do you think MailerLite delivers good value for the price?

Yes

Are you happy with MailerLite's feature set?

Yes

Did MailerLite live up to sales and marketing promises?

Yes

Did implementation of MailerLite go as expected?

Yes

Would you buy MailerLite again?

Yes

MailerLite is especially useful to create and send email newsletters. I've tried many email marketing tools and this one is easy to use and has more than the standard features that I find in other tools. I use MailerLite frequently for sending out newsletters to our email contacts as well as sending broadcasts with time-sensitive news or promotions. Creating and sending emails is very easy and you get enough statistics to be able to see if your campaign can be improved or not.

MailerLite Feature Ratings

Email & Online Marketing
8.9
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Reporting & Analytics
8.0
Standard reports
8
Pre-Send Testing
10.0
Email Previews
10

MailerLite Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Support understands my problem
Support cares about my success
Quick Initial Response
None
I didn't need premium support. I only used the standard support and I'm happy with it. I got timely responses and had my questions answered.
I had questions about tags/segmenting when I was preparing my new campaign. The support team explained things to me so that I could get started faster and stay on track. I got a fast response and got links to documentation and even some specific tips. Thanks a lot for caring about my results.
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help.

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