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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Drupal

    Score7.1 out of 10
    N/ADrupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A

    Dynamic Yield

    Score8.9 out of 10
    N/ADynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
    Pricing
    DrupalDynamic Yield
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DrupalDynamic Yield
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DrupalDynamic Yield
    Considered Both Products
    Open Source
    No answer on this topic
    Dynamic Yield by Mastercard
    No answer on this topic
    Key User Insights
    Would buy again
    76%
    Would buy again
    13 Answers
    100%
    Would buy again
    74 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    100%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    76%
    Happy with the feature set
    13 Answers
    100%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    12 Answers
    98%
    Lived up to sales and marketing promises
    53 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    13 Answers
    94%
    Implementation went as expected
    47 Answers
    Features
    DrupalDynamic Yield
    Security
    Comparison of Security features of Drupal and Dynamic Yield
    Feature
    Drupal
    8.3
    74 Ratings
    1% above category average
    Dynamic Yield
    -
    Ratings
    Role-based user permissions8.374 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Drupal and Dynamic Yield
    Feature
    Drupal
    7.8
    69 Ratings
    0% below category average
    Dynamic Yield
    -
    Ratings
    API7.364 Ratings00 Ratings
    Internationalization / multi-language8.260 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Drupal and Dynamic Yield
    Feature
    Drupal
    6.5
    78 Ratings
    19% below category average
    Dynamic Yield
    -
    Ratings
    WYSIWYG editor6.371 Ratings00 Ratings
    Code quality / cleanliness8.275 Ratings00 Ratings
    Admin section7.078 Ratings00 Ratings
    Page templates5.677 Ratings00 Ratings
    Library of website themes5.568 Ratings00 Ratings
    Mobile optimization / responsive design6.572 Ratings00 Ratings
    Publishing workflow6.776 Ratings00 Ratings
    Form generator6.672 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Drupal and Dynamic Yield
    Feature
    Drupal
    6.6
    77 Ratings
    13% below category average
    Dynamic Yield
    -
    Ratings
    Content taxonomy6.971 Ratings00 Ratings
    SEO support6.472 Ratings00 Ratings
    Bulk management6.467 Ratings00 Ratings
    Availability / breadth of extensions6.670 Ratings00 Ratings
    Community / comment management6.869 Ratings00 Ratings
    Best Alternatives
    DrupalDynamic Yield
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    No answers on this topic
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Monetate
    Score8.3 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Monetate
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DrupalDynamic Yield
    Likelihood to Recommend
    6.8
    (87 ratings)
    9.4
    (107 ratings)
    Likelihood to Renew
    1.0
    (19 ratings)
    10.0
    (5 ratings)
    Usability
    6.9
    (20 ratings)
    9.0
    (26 ratings)
    Availability
    9.7
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (5 ratings)
    10.0
    (47 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.1
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    DrupalDynamic Yield
    Likelihood to Recommend
    Open Source
    If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us. It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities.
    Incentivized
    Read full review
    Pros
    Open Source
    • Drag and drop functionality is easy to use
    • Easy to switch between straight text and HTML content
    • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
    • Solid user experience where it's clear how to navigate the platform
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
    • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
    • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
    Incentivized
    Read full review
    Cons
    Open Source
    • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
    • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
    • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    • Brand templates could need complex CSS/custom code.
    • We'd like to see a little "i" next to specific labels, which elaborates on what is meant. For example, when I hover over "Dynamic allocation," I get something like "An advanced form of A/B testing where the best-performing variations receive higher traffic."
    • Jargon (for example, for audience targeting) can be overwhelming for new users; therefore, clearer, user-friendly explanations are needed.
    Incentivized
    Read full review
    Likelihood to Renew
    Open Source
    The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
    Read full review
    Dynamic Yield by Mastercard
    implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
    Incentivized
    Read full review
    Usability
    Open Source
    As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
    Incentivized
    Read full review
    Reliability and Availability
    Open Source
    Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
    Read full review
    Dynamic Yield by Mastercard
    No answers on this topic
    Performance
    Open Source
    Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    No answers on this topic
    Support Rating
    Open Source
    As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
    My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
    Incentivized
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    In-Person Training
    Open Source
    I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
    Read full review
    Dynamic Yield by Mastercard
    No answers on this topic
    Online Training
    Open Source
    The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
    Read full review
    Dynamic Yield by Mastercard
    No answers on this topic
    Implementation Rating
    Open Source
    Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    No answers on this topic
    Alternatives Considered
    Open Source
    Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
    Read full review
    Scalability
    Open Source
    Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    No answers on this topic
    Return on Investment
    Open Source
    • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
    • It has become much much faster and easier for us to launch a new project due to reusability
    • Configuration management in Drupal helps greatly with CI/CD, saves us costs
    Read full review
    Dynamic Yield by Mastercard
    • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
    • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
    Incentivized
    Read full review
    ScreenShots

    Dynamic Yield Screenshots

    Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.