Dubb - Video Communication Platform vs. Skai

Although it is an extremely diverse platform with many use cases, I have found it best suited to creating a message based on a specific marketing strategy and being able to reach people at scale. While it offers adequate CRM functionality in most cases, if you are needing a more robust CRM it might not have the functionality you need.

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.

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• Very simple to use. When I'm considering a new tool, it has to make my day easier. Not add frustration to my day.
• Includes personal branding in multiple places.
• I really like the Presets. Before I realized presets were an option, I was spending an additional time adding CTAs. Now I have presets for each category. And I can add specific videos to each preset.

• Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
• Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
• Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!

• I don't see how we can easily change the order in which videos are displayed on a showcase. It seems to default to the order in which the videos were uploaded, from oldest to most recent. That being said, I have not brought this up to the Dubb team yet; usually if something makes sense and can be done, the Dubb team figures out how to make it happen.

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• When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
• Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
• Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.

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It's our favorite tool. It continues to get better. It gives us the opportunity to make a passive income for an outstanding product. It makes marketing fun and much easier since talking is much easier and more enjoyable than writing is. Plus the open rate is through the roof. In a world that has become almost completely virtual, it allows us to give a personal, in-person touch.

We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients

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In 1987 I fell 3 stories and was in rehabilitation and surgeries for 2 years. I broke my arm and type with one finger on my right hand. I love that I can do so much with a video quickly than I can with typing. I still type plenty, however, if I can launch DUbb and record a video I will if I have a choice. Easy to use and makes a huge difference in my life. It's the one solution that has made the most impact on my life as far as my business is concerned

Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo

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They have three webinars a week for onboarding and Q&A purposes! They have a very active Facebook group, they are very active on email sending quality content for the growth of your initiatives. Only for support, I would get started all over with them

Very responsive and bring fast answers for problems

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Dubb - Video Communication Platform's technology works. The other company's built-in video recording capability resulted in a very low-quality output (video), and Dubb - Video Communication Platform is built for business owners and marketers, which is a better fit for me, personally.

I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.

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• I've had challenges with screen recording. In my experience, the audio has cut out numerous times, which results in re-watching my video (which takes time) to see where the audio cuts out and then having to re-record (which takes more time too). I now use a different platform for screen recording because of this experience.

• ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
• Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.

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