Dynamic Yield vs. GTmetrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dynamic Yield
Score 9.0 out of 10
N/A
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
GTmetrix
Score 9.9 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Pricing
Dynamic YieldGTmetrix
Editions & Modules
No answers on this topic
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Offerings
Pricing Offerings
Dynamic YieldGTmetrix
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Dynamic YieldGTmetrix
Considered Both Products
Dynamic Yield
Chose Dynamic Yield
Better Product Recommendations, Ease of Use, Affinity based Personalisation, Predictive Targeting and out of the box templates.
Chose Dynamic Yield
We selected Dynamic Yield because of Better Support & Partnership Experience, Superior Experimentation Capabilities, All-in-One Platform for Personalization, Testing, and Targeting

Its better suited then other tools with A/B testing, better hyper personalization, AI - driven …
Chose Dynamic Yield
It's mostly the speed and efficiency that make Dynamic Yield the go-to platform. It's very customizable, and tracking can be done in real-time, which is a strong point. Built-in component testing enables all team members to view and track changes easily. Not only that, it is a …
Chose Dynamic Yield
While each of the other platforms may have certain features or aspects that are stronger than Dynamic Yield, Dynamic Yield is certainly the best platform I've used of the ones listed. The ability to do both experimentation and personalization in one platform (and to have a tool …
Chose Dynamic Yield
Dynamic Yield has many more features than Google Optimize so this allowed us to hit many more use cases which may have previously been out of reach. We switched to Dynamic Yield after Google Optimize was shut down.
Chose Dynamic Yield
We can do a lot more with Dynamic Yield with not just the testing side of things but the product recommendations, personalisation and the out of the box features.
Chose Dynamic Yield
Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
Chose Dynamic Yield
DY is easier to understand, has much better support than any of the other products i've used, and much easier to setup / integrate
Chose Dynamic Yield
Dynamic Yield is leaps-and-bounds beyond other platforms when it comes to advanced capabilities. If all you want is to A/B tests two separate landing pages, it is probably overkill. If you want to optimize your customer's digital experience across audience-types, including …
Chose Dynamic Yield
I have used homegrown recommendation tools in the past. DY is more robust than anything I could build in house.
Chose Dynamic Yield
Optimizely Web Experimentation
Chose Dynamic Yield
No contest between Convert and Optimizely - those are very decent A/B test programs but also standard. The biggest contender was A/B Tasty and we chose DY due to the ease of client vs server side implementation within the platform and robust analytics/product recommendation …
Chose Dynamic Yield
You get a lot more for the amount you pay compared with similar offerings. The out of the box templates also make it easier to get started especially if there is limited engineering resource. Like that it supports testing / personalization / recommender at the same time.
Chose Dynamic Yield
Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much …
Chose Dynamic Yield
Dynamic Yield was the most robust, flexible, and intuitive option, as well as the best fit for our Single Page Application environment.
Chose Dynamic Yield
I have not used other products in the same space as DY.
Chose Dynamic Yield
We've used product recommendations through our website platform and while it was a couple of years ago and I can't remember exactly who we reviewed, we did compare Dynamic Yield to two or three other competitors before deciding to move forward with them.
Chose Dynamic Yield
Because you can use both personalization and A/B testing in one platform was the biggest reason for moving forward with Dynamic Yield. Also having a dedicated customer success manager was also a reason to move forward.
Chose Dynamic Yield
Dynamic Yield is easier to use and the customer support hands down is the best we have ever encountered. The out-of-the-box campaigns are greater and easier to use on Dynamic Yield.
Chose Dynamic Yield
DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution.
Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a …
GTmetrix
Chose GTmetrix
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker …
Chose GTmetrix
Compared to the products I have listed PageSpeed Insights is probably the closest to what GTMetrix does and many times those 2 tabs are open side by side. SEMrush is a full SEO platform and though it can do much of what GTmetrix does it is also quite expensive and does a lot …
Chose GTmetrix
The data visualization aspect of GTmetrix is better than the competition. It uses letters A, B, and C to help rate speed and performance. It shows the time, size of the page, and uses colors as well. Green is fast, orange and red are slow (poor).
There are also articles …
Chose GTmetrix
GTmetrix gathers data from both Google PageSpeed and YSlow at same time, so we're using it more often than Google's alternative.
On the other hand, Google PageSpeed offers neat features like download optimized images, scripts and CSS (which GTmetrix don't), so it could be a …
Features
Dynamic YieldGTmetrix
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Dynamic Yield
-
Ratings
GTmetrix
9.4
Ratings
11% above category average
a/b experiment testing00 Ratings10.00 Ratings
Split URL testing00 Ratings10.00 Ratings
Multivariate testing00 Ratings7.50 Ratings
Multi-page/funnel testing00 Ratings8.00 Ratings
Cross-browser testing00 Ratings10.00 Ratings
Mobile app testing00 Ratings9.00 Ratings
Test significance00 Ratings9.00 Ratings
Visual / WYSIWYG editor00 Ratings10.00 Ratings
Advanced code editor00 Ratings10.00 Ratings
Page surveys00 Ratings10.00 Ratings
Visitor recordings00 Ratings10.00 Ratings
Preview mode00 Ratings10.00 Ratings
Test duration calculator00 Ratings7.50 Ratings
Experiment scheduler00 Ratings10.00 Ratings
Experiment workflow and approval00 Ratings10.00 Ratings
Dynamic experiment activation00 Ratings10.00 Ratings
Client-side tests00 Ratings8.50 Ratings
Server-side tests00 Ratings8.50 Ratings
Mutually exclusive tests00 Ratings10.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Dynamic Yield
-
Ratings
GTmetrix
10.0
Ratings
13% above category average
Standard visitor segmentation00 Ratings10.00 Ratings
Behavioral visitor segmentation00 Ratings10.00 Ratings
Traffic allocation control00 Ratings10.00 Ratings
Website personalization00 Ratings10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Dynamic Yield
-
Ratings
GTmetrix
10.0
Ratings
15% above category average
Heatmap tool00 Ratings10.00 Ratings
Click analytics00 Ratings10.00 Ratings
Scroll maps00 Ratings10.00 Ratings
Form fill analysis00 Ratings10.00 Ratings
Conversion tracking00 Ratings10.00 Ratings
Goal tracking00 Ratings10.00 Ratings
Test reporting00 Ratings10.00 Ratings
Results segmentation00 Ratings10.00 Ratings
CSV export00 Ratings10.00 Ratings
Experiments results dashboard00 Ratings10.00 Ratings
Best Alternatives
Dynamic YieldGTmetrix
Small Businesses
Bloomreach
Bloomreach
Score 9.1 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Monetate
Monetate
Score 8.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Enterprises
Monetate
Monetate
Score 8.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Dynamic YieldGTmetrix
Likelihood to Recommend
9.5
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
9.1
(0 ratings)
Support Rating
10.0
(0 ratings)
4.0
(0 ratings)
User Testimonials
Dynamic YieldGTmetrix
Likelihood to Recommend
It's ideal for testing continuous improvements in user experience - we're achieving good results from A/B testing and multivariate testing, and tracking the impact is very slick and compelling. We currently don't have any Dynamic Yield integrations set up for our app due to the complexities involved. We are also unable to track user behavior on platforms nested outside our domain (such as CTAs on our site that link to external booking engines).
Read full review
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
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Pros
  • Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
  • Customer insights are easy to set up and can be applied retroactively to data
  • A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
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  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
Read full review
Cons
  • The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
  • It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
  • The documentation on the API and custom code implementation can be fleshed out further.
Read full review
  • They might consider improving their checking process speed, it often takes a huge time to display the performance report. This is even longer for non-logged-in users.
  • Previously two different options of Google's Pagespeeds and Yahoo's lighthouse were shown in the report section, now only combined report is shown. I personally like the two reports from different sources.
  • Non-tech savvy persons might not find it so easy to use.
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Likelihood to Renew
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review
No answers on this topic
Usability
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
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It's easy to use fast, data is easy to read and take aways are great too.
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Support Rating
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
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I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
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Alternatives Considered
We selected Dynamic Yield because of Better Support & Partnership Experience, Superior Experimentation Capabilities, All-in-One Platform for Personalization, Testing, and Targeting Its better suited then other tools with A/B testing, better hyper personalization, AI - driven capabilities, low - code, better support
Read full review
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
Read full review
Return on Investment
  • Dynamic Yield supports us in our CRO offering as our optimisation platform of choice - we are leveraging this tool heavily in the application of these services - allowing us an ongoing income stream.
  • Dynamic Yields adds value to our clients - we can confidently recommend DY's recommendations and AI as better than those that are offered "out of the box" within Shopify. As a Shopify Plus agency, leveraging this better technology is often a quick way in which we can show almost immediate value to new clients to improve their conversion rate and revenue per user.
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  • A great free tool that is does what it is meant to do very well.
  • Due to its simplicity and speed it is highly efficient.
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ScreenShots

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.