Easypurl vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Easypurl
Score 10.0 out of 10
N/A
Easypurl provides cross-channel marketing automation software that features personalized URLs, landing pages, email marketing and postal mail tracking with intelligent mail barcodes (IMB), SMS marketing, lead management and more. Easypurl is one of two Indros Group companies, the other being Experiture.N/A
Keap
Score 7.9 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
EasypurlKeap
Editions & Modules
No answers on this topic
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
EasypurlKeap
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
EasypurlKeap
Top Pros
Top Cons

No answers on this topic

Features
EasypurlKeap
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Easypurl
-
Ratings
Keap
7.7
29 Ratings
10% below category average
Task management00 Ratings8.820 Ratings
Billing and invoicing management00 Ratings7.416 Ratings
Reporting00 Ratings7.027 Ratings
Automated CRM activity logging00 Ratings6.41 Ratings
Sales pipeline management00 Ratings9.11 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Easypurl
-
Ratings
Keap
7.1
150 Ratings
13% below category average
WYSIWYG email editor00 Ratings8.950 Ratings
Dynamic content00 Ratings8.947 Ratings
Landing pages00 Ratings6.1134 Ratings
A/B testing00 Ratings6.310 Ratings
Mobile optimization00 Ratings6.7124 Ratings
Email deliverability reporting00 Ratings7.4149 Ratings
List management00 Ratings8.3147 Ratings
Triggered drip sequences00 Ratings9.049 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Easypurl
-
Ratings
Keap
7.6
151 Ratings
5% below category average
Lead nurturing automation00 Ratings7.8146 Ratings
Lead scoring and grading00 Ratings6.5128 Ratings
Data quality management00 Ratings6.9129 Ratings
Automated sales alerts and tasks00 Ratings7.8138 Ratings
Automated follow-ups00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Easypurl
-
Ratings
Keap
7.7
89 Ratings
10% above category average
Calendaring00 Ratings8.488 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Easypurl
-
Ratings
Keap
5.7
148 Ratings
36% below category average
Dashboards00 Ratings7.255 Ratings
Standard reports00 Ratings4.5144 Ratings
Custom reports00 Ratings5.5136 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Easypurl
-
Ratings
Keap
5.8
142 Ratings
32% below category average
API00 Ratings5.5126 Ratings
Role-based workflow & approvals00 Ratings6.8108 Ratings
Customizability00 Ratings6.1138 Ratings
Third-party software integrations00 Ratings7.31 Ratings
Mobile app for sales & marketing automation00 Ratings5.51 Ratings
Best Alternatives
EasypurlKeap
Small Businesses
Constant Contact Lead Gen & CRM
Constant Contact Lead Gen & CRM
Score 9.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.7 out of 10
Nimble
Nimble
Score 5.6 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.0 out of 10
Agile CRM
Agile CRM
Score 8.3 out of 10
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User Ratings
EasypurlKeap
Likelihood to Recommend
10.0
(1 ratings)
7.8
(209 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(40 ratings)
Usability
-
(0 ratings)
8.9
(26 ratings)
Availability
-
(0 ratings)
9.1
(6 ratings)
Performance
-
(0 ratings)
9.1
(6 ratings)
Support Rating
-
(0 ratings)
9.0
(26 ratings)
In-Person Training
-
(0 ratings)
9.1
(6 ratings)
Online Training
-
(0 ratings)
8.6
(7 ratings)
Implementation Rating
-
(0 ratings)
8.0
(8 ratings)
Configurability
-
(0 ratings)
2.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(3 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
EasypurlKeap
Likelihood to Recommend
Indros Group
Easypurl is very well suited for tracking responses on an email blast. It tracks e-delivery, and who clicks any hyperlinks in the email.
Read full review
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
Indros Group
  • Easypurl has very easy-to-use reporting. The reporting has helped many of our clients to better understand the analytics that easypurl provides.
  • Easypurl is very easy to use. We design the campaign in dreamweaver, and make a few modifications, and the campaign is ready to go.
Read full review
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
Indros Group
  • It would be helpful if Easypurl would allow users to delete campaigns.
Read full review
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
Indros Group
No answers on this topic
Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Usability
Indros Group
No answers on this topic
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Reliability and Availability
Indros Group
No answers on this topic
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
Indros Group
No answers on this topic
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Support Rating
Indros Group
No answers on this topic
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
Indros Group
No answers on this topic
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
Read full review
Online Training
Indros Group
No answers on this topic
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
Indros Group
No answers on this topic
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
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Alternatives Considered
Indros Group
We tried MindFire for about a year, and found that it wasn't as easy to use as Easypurl. The interface was not as forgiving, and all templates had to be built within MindFire. The campaign reporting was difficult for our clients to understand.
Read full review
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Scalability
Indros Group
No answers on this topic
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
Return on Investment
Indros Group
  • We have seen the demand for Easypurl significantly decrease over the last 3 years.
Read full review
Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.